Wehringer & Company provides services that become an extension to your marketing department, allowing you more time to focus on your company\'s core business activities. With an abundance of marketing knowledge on an international platform, Wehringer & Company can deliver a complete solution that will exceed your specific needs. Unlike other consultancies that cost you money, Wehringer & Company has the creativity that will look at ways of growing your business from a marketing perspective, giving you that competitive edge. Our programs and services use breakthrough-marketing techniques to reach your highest potential markets. We help you build smaller, focused, sustained, and high value campaigns to these best prospects – avoiding the costs and inefficiencies of “shotgun” marketing.

1. Wehringer and Company
Capabilities Statement
Using the right marketing channel to be in front
of your target audience
Tracy A. Wehringer
Wehringerandco.com
Phone: 609.802.9147

2. Executive Summary
• We provide services that become an extension to your
marketing department, allowing you time to focus on your
companies core business activities
• We deliver a complete solution that will exceed your
specific goals, within your timeframe and within your
budget.
• Our programs and services use breakthrough-marketing
techniques to reach your highest potential markets.
• We help you build smaller, focused, sustained, and high
value campaigns to these best prospects – avoiding the
costs and inefficiencies of “shotgun” marketing.

3. From out clients…
Tracy’s possess the unique ability to quickly embrace a company’s strategic
vision and is a master at developing and implementing a new go to my
market strategy.
A few of the projects that I worked on with Tracy included the following: long and
short term business strategies, development and execution of our company’s
new website, development of marketing collateral, and thought-leadership on
other projects.
Tracy was instrumental in managing all of these projects from start to finish,
within my time constraints and within my budget requirements. Tracy and her
team always bring a fantastic sense of dedication, intelligence and a positive
attitude to every assignment that they are deployed on.
If your company is looking for a firm that is tenacious and will fully comprehend
your strategic goals, and has the intelligence and business savvy to achieve
them then I strongly recommend that you speak with Tracy directly and hire
her firm. You will be thrilled with the results, especially if the goals include
driving profitable revenue” Gary Dobel, CEO, Physician’s Billing Alternative

4. What does your brand say?
• At the beginning of any lead generation and marketing
effort, is the message.
• Does your solutions embrace the needs of its target
audiences?
• Do the words; the tone; and the context of what’s written
allow prospects to engage further with you?
• Does your brand resonate with your prospects?
• What is your value proposition and your differentiation?
• These and other issues need to be addressed via
conversation with you. If during our initial discovery
efforts we find additional market research is needed, we
will recommend that.

5. Who is your target audience?
• Research and understanding of the persona’s that make
up your target audience.
• What blogs does your target audience read?
• What groups are they associated with in LinkedIn and
other social networks?
• What events do they usually attend?
• Does your current marketing get in front of your target
audience?
• For targeted, lower cost marketing, persona
understanding is the keys to success.

6. Marketing Approach
Outbound Marketing Inbound Marketing
• Inside Sales • SEO
• Telemarketing • Pay per click
• Tradeshows • Blogging / Vlog
• Seminars • Social Media / Buzz
• Print Advertising • Targeted Landing Pages
• Direct mail/email • Marketing Analytics

7. Marketing Goals
• Today, the goal of your marketing plan needs to
be to “get found” by prospects when they are
looking, not “get in their face” when they are not
looking.
• Our Marketing approach is designed with the following
objectives:
– Increase your top-of-mind awareness towards key target audiences
– Generate increased digital visits to your website
– Complement current marketing efforts
– Increase conversions; a defined action on your website/landing pages
– Provide ongoing marketing ideas/campaigns to engage target audiences
and generate leads

8. My Advantage for Your
Solution
• On the Internet, a smaller firm can out-market a
larger firm.
• Size of budget and number of employees is less
relevant.
• David can beat Goliath, if he is smart about using
the Internet and Social Media.
– Retention vs. Acquisition

9. Content/Marketing Plan Elements
• A deep dive into understanding who your audiences are and where they
obtain information on your solutions.
• An understanding of your target profiles, including demographics, interests,
pain points, the type of content they prefer to consume, how they discover
content, how and where they access content.
• A determination on how your content can stand out. What will attract your
target audience and make them come back for more? How does your
content satisfy your prospects’ needs? How will you be differentiated?
• Aligning your content to your business objectives. How will the content be
leveraged for lead generation? Our content plan will include techniques that
make your content contribute to your SEO as well as lead generation and
nurturing objectives.
• A review of your current content assets; and then a determination on what
content can be rewritten, and what new content is needed to support your
lead generation objectives (i.e. white papers, case studies, website copy,
videos, podcasts, blogs)

10. Lead Nurturing
• Lead Nurturing is a systematic process for regulating the
flow of leads between marketing and sales. The science
behind selling says everyone engages in a series of steps
before making a purchase:
– Defining a problem that needs to be solved
– Educating about potential solutions to the problem
– Determining the appropriate course of action to solve the
problem.
• What is described above is called the buying cycle. Lead
nurturing helps companies maintain a continuous dialogue
with potential customers during the buying cycle.

11. Thank you
Blog: wehringerandco.wordpress.com
Website: www.wehringerandco.com
Email: tracy@wehringerandco.com