Want to become a social media expert and expand your business? The following presentation is presented by twago and details how Entrepreneurs should become a social media expert with twitter in order to expand their business contacts, show off their „know how“ and engage with both the market and customers in a new and exciting way.

1. 07. Juli 2009 © 2009 twago 1
www.twago.com
How to become a Social
Media Expert with twitter
twago – Teamwork Across Global Offices
David Sumner, Berlin, 30th November
2010

2. How to become a Social Media
expert with twitter
 Overview of twitter
 Advantages of twitter for the
budding social media expert
 Social Media Expert process a, “How
to”
 Social Media Expert process b,
“tweet-apps”
 Keypoints

3.  100 million + users, 2nd largest social media
platform after Facebook
 Instant communication. Real-time tweets.
 Opportunity for an social media expert
Entrepreneur to connect with potential
customers.
 Expand contacts.
 Engage with the market in a new and
exciting way.
 However, for an Entrepreneur to
become a social media expert…
Overview of twitter
The expert social media platform

4. How can I become a
social media expert with
twitter?

5. Text
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 Develop business links,
follow other companies,
competitors
 Acquire followers, spread
your brand/company
 Show your social media
expert credentials with
“know how“ tweets
Advantages of becoming a social media
expert with twitter

6. “How to” become a social media expert with
twitter
 Evaluate your success (and failures) with twitter to become a social media
expert.
 Follow tweets (follow the buzz) about yourself/company.
 See which promotions, products you need to push.
 Use the twitter hashtag (#) to categorise your tweet. For example, #social
#media #expert.
 The hashtag makes your social media expert tweet more easily found. Re-
inforces your brand (e.g. if you are an outsourcing company then label your
always label your tweets with #outsourcing)

7. How to become a social media expert with
twitter – tweet-apps
 Cotweet – helps co-ordinate your social media
expert output with other co-workers
 tweetdeck – collate your tweets (both past and
future) in one place, whilst also following
competitors and monitoring followers.
 tweetscan - a mini-search engine for twitter to
help you find those expert social media tweets.
 twitzer –create longer more descriptive tweets
to really make you a social media expert!
 twitpic – upload images to your social media
expert tweets.

8. How to become a social media expert
with twitter – key points
 Twitter rates you on the relevance and quality of your tweets.
 So you won’t become a social media expert simply by pumping out
thousands of tweets!
 Tweets should be 0% private but 100% personal!
 Synchronize your tweets on other social media platforms such as
Facebook to really become a multi-platform social media expert.

9. 07. Juli 2009 © 2009 twago 9
www.twago.com
twago – Teamwork Across Global Offices
twitter: twago_inside
Facebook: http://www.facebook.com/twagocom
David Sumner, Berlin, 30th November
2010