SlideShare uma empresa Scribd logo
1 de 51
Makes sharing easy,
 legal and scalable
Offers free legal and technology
tools that allow creators to publish
their works on more flexible terms
      than standard copyright
Creative Commons   Knowledge and Culture


 HTTP/The Web      Documents


     TCP/IP        The Network


    Ethernet       Computers
Is building part of the
   infrastructure for
 knowledge sharing
A simple, standardized
way to grant copyright
 permissions to your
    creative work.
Step 1: Choose Conditions


Attribution       Share Alike



Non-Commercial    No Derivative Works
Step 2: Receive a License
CC Licenses are built on
  top of copyright law
Human
Readable Deed
Lawyer
Readable Legal
    Code
<span xmlns:cc="http://creativecommons.org/ns#"
           xmlns:dc="http://purl.org/dc/elements/1.1/">

           <span rel="dc:type" href="http://purl.org/dc/dcmitype/
           Text" property="dc:title">My Photo</span> by
           <a rel="cc:attributionURL"
           property="cc:attributionName" href="http://joi.ito.com/
           my_photo">Joi Ito</a>
Machine    is licensed under a


Readable   <a rel="license" href="http://creativecommons.org/
           licenses/by/3.0/">Creative Commons Attribution 3.0
           License</a>.
Metadata
           <span rel="dc:source" href="http://fredbenenson.com/
           photo"/>
           Permissions beyond the scope of this license may be
           available at <a rel="cc:morePermissions" href="http://
           ozmo.com/revenue_sharing_agreement">OZMO</a>.</
           span>
           </span>
52 Jurisdictions Ported
Over 350 million items
133+ Million CC Licensed Photos on Flickr
Flickr: Francisco Diez
www.plos.org


                         Research
                        Made Public
                          PLoS is the world’s
                         leading open-access
                       publisher of peer-reviewed
                         online scientific and
                           medical research.




www.plosmedicine.org   www.plosbiology.org
Wheeler
digital media =
online, free, limits
OER =
customizable, shareable
Language barriers
Technical barriers
Flickr: sukisuki
Flickr: dr-chuck
Cultural barriers
Flickr: Open.Michigan
Discovery barriers
Flickr: gullevek
Media used to be a
delivery problem...
...now it's a
discovery problem
Flickr: Darwin Bell
Creative Commons licenses make sharing easy, legal and scalable

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Creative Commons licenses make sharing easy, legal and scalable

Notas do Editor

  1. -thanks to SFC -most of you probably know what creative commons is but for those that don&amp;#x2019;t id be remiss not to give a brief overview -so today we&amp;#x2019;ll describe what cc is and talk a little bit about who&amp;#x2019;s using creative commons licenses -we&amp;#x2019;ll talk about a few of the ways cc fits into the OER ecosystem
  2. -creative commons is a small nonprofit organization based in san francisco but with employees and affiliates around the world -the mission of Creative Commons is to develop and steward legal and technical infrastructure that makes sharing easy, legal, and scalable in order to maximize the potential of digital networks to enable creativity and innovation -creative commons does this by...
  3. -offering free legal and technical tools that allow artists, musicians, educators, journalists and others to share their work more easily with the world
  4. the history of the web has been traditionally a history of openness throughout the lower layers of the internet stack -- the physical layer (computers), the network layer (TCP/IP protocol), the web layer (HTTP) - open standards not controlled by intellectual property, or a particular company anyone can participate in the system without asking permission content layer at the top at the top is different - it has a lot of friction, a lot of cost, as we all know from Mr. Lessig, anytime you access content on the web, a copy is inherently created we don&amp;#x2019;t have interoperability at the content layer in the same way we have interoperability at the other layers a point of CC is to help lower the transaction costs of sharing on the web
  5. -creative commons is building the infrastructure for sharing creativity and knowledge -it does this through a license...
  6. ...which is an easy, standardized way to communicate to others how they can use your creativity -there&amp;#x2019;s 2 steps to applying a creative commons license to your work
  7. -the first step is to choose the conditions that you want to attach to the work -all cc licenses require attribution to the original author of the work -after that users can think about the conditions they want to apply....for instance -the non commercial condition prohibits others from using your work to make money -the share alike condition is a copyleft license which requires re-sharing of any downstream uses of your work -the no derivatives condition means that users can only redistribute the work as is
  8. -the second step is to get the license that reflects your intentions
  9. -CC Licenses do not replace, substitute, or provide an alternative to copyright -you get a license by going to the CC website...
  10. -where you basically work your way through the same 2-step process that we just described -1) choosing the conditions you want to apply to your work...and
  11. -receiving a license -the license is expressed three ways
  12. -human readable license that clearly states the conditions
  13. -a lawyer readable legal document
  14. -and a machine readable code containing the metadata necessary so it can be found on the web
  15. -cc licenses and have been ported to 52 jurisdictions around the world
  16. -there&amp;#x2019;s approximately 350M cc licensed works available today -and cc is used by a wide variety of people...
  17. -photographers -some services like flickr actually integrate cc licensing directly into their website so you can choose they license when you upload your photos or choose a default license for all your photos on the site
  18. -filmmakers -brett gaylor&amp;#x2019;s RIP: A Remix Manifesto
  19. -filmmakers -nina paley&amp;#x2019;s &amp;#x201C;Sita Sings the Blues&amp;#x201D;
  20. -publishers
  21. -artists -into infinity project
  22. -musicians -sites like the Free Music Archive provides technical framework to share music with the world -almost 17,000 songs available, many under CC licenses
  23. -musicians like Nine Inch Nails
  24. -offered free cc licensed download of &amp;#x201C;Ghosts I-IV&amp;#x201D; but then also included some interesting models to still make money such as through value added boxed set or deluxe edition
  25. -journalists -al jazeera cc video repository - cc licensed video footage from the Gaza Strip
  26. -user contributions to whitehouse.gov are licensed under a CC-BY license
  27. -last year merged their content into using CC attribution sharealike
  28. -mit opencourseware - the largest OCW project, containing OER from 1,900 MIT courses
  29. -public library of science - one of the top open access science journals
  30. -the course materials of an open university are open educational resources
  31. -several definitions, UNESCO, Hewlett foundation, others -Hewlett - OER are teaching, learning, and research resources that reside in the public domain or have been released under a license that permits their free use or re-purposing by others -we have to ask, what&amp;#x2019;s different about OER?
  32. -most digital media is stuff you can see online for free on the web -we can use some of it under fair use and other exceptions to copyright law
  33. -OER are stuff you can adapt and then share for others to build on -no matter what the specific definition is, the nature of the license should reflect the very purpose of OERs -to supply educators and students with resources that they can use legally in the creative and adaptive manner that is central to effective education -there are a few ways that CC can help with this.
  34. -one way is by addressing language barriers -for instance, the legal permissions enabled by most cc licenses help address linguistic barriers to sharing OERs -here&amp;#x2019;s a few examples
  35. -licensed attribution noncommercial sharealike
  36. -portuguese translation of the MIT OCW class for the Universia
  37. -gina trapani&amp;#x2019;s complete guide to google wave book -licensed attribution sharealike
  38. -translated into japanese
  39. -another way cc licensing can help the OER movement is by addressing technical barrier -just because OER resources exist, doesn&amp;#x2019;t mean they are accessible -CC licensing enables the transformation of OER into other formats, and by allowing for reformatting and repackaging, OER can be made available to those with little connectivity or low bandwidth or only small screen access -but also, as technology becomes more widely used and crucial to education generally (mobile technologies in the classroom), repackaging is going to become more common and more important -CC licensing also helps teachers be more flexible, customizable in creating course content and OER -rapidly iteration models are popping...for instance at the university of michigan... The Health OER Inter-Institutional Project is a collaboration of institutions seeking&amp;#xA0;to develop a sustainable and scalable model for the systematic rollout of OER to support health education on the continent. The OER materials produced in this initiative will be made freely available to students, faculty, and self-learners around the world through a Creative Commons license
  40. -a professor took an existing Python textbook that was licensed under an open license and remixed the book in only 11 days, in preparation for an upcoming &amp;#x201C;networked computing&amp;#x201D; class -digital book was licensed under a CC license -able to do print on demand copies at the University of Michigan&amp;#x2019;s espresso book machine
  41. -students in the course could get a copy printed for about $10 -here we have &amp;#x201C;Python for Informatics&amp;#x201D;
  42. -another area cc licenses could help in the adoption and use of OER is through addressing cultural barriers -for example, in the OpenCourseWare world, the ability to adapt the work to local contexts via translations and cultural references has become central to the spirit of the movement -as we know, it&amp;#x2019;s critically important for OER producers around the world to collaborate, and for OER to be culturally relevant to real people in local communities throughout the world
  43. -university of michigan medical and dental schools have partnered with Universities in Ghana and south africa on an inter-institutional health OER project -overall goal is to develop a sustainable and scalable model for the generation and distribution of OERs to support health education on the African continent -it&amp;#x2019;s definitely a two way street--michigan shares its resources and best practices, ghana shares its resources and best practices -the cc licensing of content is one piece of this equation
  44. -finally, CC licensing can help teachers and students find good OER content by addressing the challenges to information discovery
  45. -joi ito and other have been talking recently about findability of good content on the web. for OER this is critically important
  46. -joi says that in the past, the problem was in distribution -how do you move around physical educational materials? books, journals, newspapers, music, film -problem beforehand was spreading this stuff out, and a problem of scarcity too
  47. -today, with digital content and the web, we now have a problems with finding stuff
  48. -CC is helping to work on this by developing tools such as discoverEd -DiscoverEd is an OER search engine -built on the basis of content curators -populated using content feeds (like RSS) -integrates full text of content and also structured data models to pull in good metadata -highly customizable on front and back end
  49. -CC can provide some of the legal and technical infrastructure, the plumbing to help the OER movement tackle some of these problems -promise of OER can&apos;t happen at scale without legal interoperability, can&amp;#x2019;t happen without collaboration around the world and across universities, governments, student groups
  50. -Hal Plotkin said, &amp;#x201C;OER movement is enabling the greatest expansion of access to a high-quality higher education in human history.&amp;#x201D; -CC is going to continue working to be a part of it, and with your help, let&amp;#x2019;s keep plugging along -thanks so much