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HOW TV-CHANNELS CAN EARN IN INTERNET,[object Object]
Statistics,[object Object],In August 2011, a search request “video” in the Google drop-out has been met 6 mlntimes, “video online” – 20 mlntimes.,[object Object]
Statistics,[object Object],Number of requests in Yandex under word “video” from June 2009 till July 2011 increased four times.,[object Object],Number of shows,[object Object],July,[object Object],July,[object Object],July,[object Object],July,[object Object]
Statistics,[object Object],̴ 70% of Ukrainian Internet-users watch TV-programs in Internet.*,[object Object],30%,[object Object],70%,[object Object],* Data of iVOX, 2011,[object Object]
Statistics,[object Object],̴ 50% of popular TV-materials appear in Internet within twenty-four hours*.,[object Object],Days after first performance,[object Object],* From the moment of their coming to the air,[object Object],% of TV-materials in the Internet,[object Object]
Statistics,[object Object],100% of popular TV-materials appear in Internet within a week.,[object Object],Days after first performance,[object Object],* From the moment of their coming to the air,[object Object],% of TV-materials in the Internet,[object Object]
Axiom,[object Object],An illegal content placed in Internet gives zero income to its manufacturers.,[object Object]
Expansion rate,[object Object],Annually, the audience of video content in Internet increases by 20-24%.*  ,[object Object],2010,[object Object],2011,[object Object],* Multimedia Research Group, 2011г.,[object Object]
Opportunity,[object Object],7,3mlnof Internet users in Ukraine are ready to buy the content. *,[object Object],* Data of iVOX, 2011,[object Object]
Practice,[object Object],The practice proves the success of operation of web-platforms, distribution channels and content monetization models in Internet.,[object Object]
Monetization models,[object Object],SUBSCRIPTION MODEL,[object Object],Subscription Video on Demand(SVoD) ,[object Object],The manufacturer gets the income from Internet users by purchasing of a subscription for a month of access to media-content catalogues.,[object Object]
Monetization models,[object Object],TRANSACTIONAL MODEL,[object Object],Transactional Video on Demand(ТVoD),[object Object],The manufacturer gets the income from Internet users for review of a video content unit.,[object Object]
Monetization models,[object Object],ADVERTISING MODEL,[object Object],AdvertisingVideo on Demand(AVoD),[object Object],Income is obtained from advertisers. For end consumers, the content is free.,[object Object]
Concept of cooperation,[object Object]
Concept of cooperation,[object Object]
Prospects:,[object Object],- possibility to get the permanent income from Internet users for content review,[object Object]
Prospects:,[object Object],- possibility to get the permanent income from content archives,[object Object]
Prospects:,[object Object],- audience consisting of 300 mlnof Russian-speaking Internet users,[object Object]
Prospects:,[object Object],- possibility to test the content before its coming into air,[object Object]
Prospects:,[object Object],- archives and catch-up rights (demonstration of the content in Internet after its coming into air),[object Object]
Advantages: ,[object Object],- demonstration of the content to the target audience only (targeting),[object Object]
Advantages: ,[object Object],- information on watchers’ preferences (what they watch, if they watch it to the end, how they estimate it …),[object Object]
Advantages: ,[object Object],- protection of rights in Internet,[object Object]
Conclusions,[object Object],By the legal placement of the content in Internet, the manufacturer gets income at the growing market.,[object Object]
Thanks for your attention!,[object Object],Agency of Internet RightsI. Lepse av., 8Ukraine, Kiev, 03124,tel./fax: +38(044) 494 26 56www.air.io,[object Object]

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