1. Group Members :
Tushar khot 25
Indrajit kengar 87
Manoj khandizod 24
APPLE INC PRESENTATION
2. Apple Inc., formerly Apple Computer, Inc., is an
American multinational corporation headquartered
in Cupertino, California that designs, develops,
and sells consumer electronics, computer software
and personal computers
Apple was established on April 1, 1976, by Steve
Jobs, Steve Wozniak and Ronald Wayne to sell
the Apple I personal computer kit, a computer single
handedly designed by Wozniak. The kits were hand-
built by Wozniak and first shown to the public at the
Homebrew Computer Club
5. Apple I - 1976
Apple II - 1978
FROM BEGINNING…
Mancintosh - 1984
Jobs’s resign -
1985
1976 - 1985
6. • In 1985, Jobs was relieved of his management duties.
• The introduction of the Macintosh portable in 1989,
and the PowerBook in 1991 made Apple very
successful.
• For a time, Apple was the market leader in personal
computer technology
• After 1993 though, Apple began to slip, launching a
long list of failing products, and losing market share to
Microsoft
• In 1996, the company was on the verge of bankruptcy,
and Jobs was brought back into the company.
First Rise and Fall of Apple
7. NEW BEGINNING FROM STEVE JOBS’S
RETURN
1997: Apple joined Microsoft to
release new versions of Microsoft
Office for the Macintosh
1998: Introduced iMac and gained
profit
8. 2001: iPod - icon of the Digital Age
2003: iTunes desktop software and
iTunes Music Store were
introduced
iPod
9. 2005–07: Transition to Intel
The MacBook Pro, Apple's first laptop with
an Intel microprocessor, announced in
January 2006.
Apple TV (1st generation)
January 8, 2007
Apple TV (2nd generation)
September 1, 2010
Apple TV (3rd generation)
March 7, 2012
Apple TV (3rd generation
Rev A)
January 28, 2013
13. Most Famous Ad Campaigns
• 1997: “Think Different” ad campaign was
created
• 2002: “Apple Switch” ads
• 2006: “Get a Mac” more famously known as
PC vs. Mac
14. Apple Store
Apple Store online
Mac App Store
iOS App Store
iTunes Store
iBooks
iCloud
Services list
15. Products competitors
PC IBM, Dell, Acer, HP, Lenovo , Sony.
iPod series Samsung , SanDisk , Creative, Microsoft
Zune, Napster Amazon.com, Napster
iPhone series Samsung, Google, Motorola , Nokia
iPad Amazon’s kindle, Dell, HP, Samsung ,
Nokia
Operating
system
Microsoft windows, Android OS, Linux
Major Competitors
19. Strengths Weaknesses
Well recognized ,product differentiation
unique design, easy to use products
Strong brand image, Brand stability ,High
brand loyalty
Robust financial performance
Focused R&D driving innovation
Patent infringement lawsuit may
affect financial condition and
operating results
-January 2010, Nokia filed law suit
for patent infringement with US
ITC
Product recalls, defects may harm
reputation and as significant
warranty and other expenses
- 2010, antennae problems in
iPhone 4- replacements free of
charge
SWOT ANALYSIS
20. Opportunities Threats
Strong growth in smartphone and tablet
markets to boost Apple’s revenues
Robust outlook for mobile advertising market
provides growth opportunity
Shipment of smartphones expected to be 850
million by the end of 2013
Mobile advertising market is forecast to reach
approximately $25 billion by 2015
Increasing demand of online music and other
like cloud based services.
Rising popularity of Google
Android may affect its market
share
- Steve Job’s was innovative
and a visionary for Apple. His
death may affect further
developments in Apple
Intense competition
SWOT ANALYSIS
22. •*408 retail stores in fourteen countries
•Revenue US$ 156.508 billion
•
•Operating income US$ 55.241 billion
•Net income US$ 41.733 billion
•Total assets US$ 176.064 billion
•Total equity US$ 118.210 billion
•Employees 80,000
Apple inc today is the most valued company
with a brand value of $ 185 billion
23. On 20th December
2011, acquired Anobit
for $390 million
August 1, 2011, Apple
acquired C3
Technologies US$267
February 23, 2012, acquired
Chomp for US$50 million
