3. Why Linkedin? Over 40 M Business Users 71 Most visited website in US Large percentage of users are in smaller companies (less than 100 employees) Passive and Active Candidates 95% Are College Educated 37% Are Post-Grads Average HHI is $110K 3
4. Why Linkedin? Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management: 16% Middle Management: 18% 50% Are Business Decision Makers In Their Companies Computer Software DM/Influencer: 32% Computer Hardware DM/Influencer: 22% Business Consulting Services: 18% IT Consulting DM/Influencer: 17% Office Supplies DM/Influencer: 17% Business Equipment DM/Influencer: 20% Printing DM/Influencer: 12% Travel Services DM/Influencer: 12% “Eagles don't flock, you have to find them one at a time” Ross Perot 4
5. Why Linkedin? Nearly 20% of recruiters use no social networking sites at all. LinkedIn 67% Facebook 8% MySpace 1.5% Twitter 1% 5
6. Where to Start Your Profile Recommendations Groups Personal/Company Group Searching/Advanced Searches Jobs Discussions Profile link in email address Paid features 6
7. Linkedin Resources Books: I'm on LinkedIn--Now What??? (2nd Edition) by Jason Alba Happy About LinkedIn for Recruiting (2nd Edition) by Bill Vick The LinkedIn Personal Trainer by Steven Tylock Online: http://www.recruitertrainingcenter.com/ www.linkedintelligence.com/smart-ways-to-use-linkedin/ 7
8. What is Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website. 8
9. Why Twitter? 14 M users ?, has been doubling monthly New tool, limited restrictions New recruiting tool, 1% of recruiters are utilizing Grow your network Tool for branding Become a SME 9
10. Where to Start Your Profile & Bio (160 Characters) Tweeting (140 Characters) Announcements Jobs Articles Questions Following, Followers Tools search.twitter.com (advanced search) www.tweepsearch.com (bio search) www.monitter.com (filtering) www.twitdom.com (application search) www.tweetingtoohard.com (fun) 10