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Tiny Startup Camp: Social media
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Tiny Startup Camp: Social media
1.
Big social media
for tiny startups Rick Turoczy / @turoczy
2.
Assumptions
3.
“We've all been
raised on [social media] to believe that one day we'd all be millionaires, and movie gods, and rock stars....”
4.
“Do”s and “Don’t”s Some
things to keep in mind
5.
Don’t hire this
out
6.
Don’t autopost
7.
Don’t be lazy
8.
Don’t expect to
get more out than you put in
9.
Don’t try to
be all things to all people
10.
Don’t expect people
to love your company as much as you do
11.
Don’t forget that
email is social
12.
Tips and tricks How
to get the most out of social
13.
Land grab and
speculate with real estate but live where your customer lives.
14.
Be clear about
what your social presence does and doesn’t do.
15.
If you have
personality, use it. If you don’t, try to be interesting.
16.
Google, motherf*cker, do
you use it?
17.
Spend time developing
profiles that provide the greatest return.
18.
Be polite. Be
thankful. Share.
19.
Assignment An easy way
to decide where to spend your time
20.
Twitter
Facebook Instagram Pinterest LinkedIn Customers 5 3 0 2 0 Influencers 5 4 2 5 0 Engagement 2 3 1 2 3 Initial reach 2 1 0 1 0 Persistence 3 2 1 5 2 Enjoyment 2 1 5 5 0 Cost -2 -2 -2 -2 -2 Effort -1 -4 -1 -1 -5 TOTALS 16 7 6 17 -2 http://sflo.me/tscpdx-sm
21.
Thank you! @turoczy
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