1. Ch 4

2. • Identifying Topics
Ch 4
• Audience Analysis (Expository & Persuasive speeches)
Ch 5
• Setting
• Selecting a Topic
• Writing a Speech Goal
Ch 4

3. Subject: Broad area of
knowledge
Topic: A narrow, specific
aspect of a subject

4. Subject Topic
How a hybrid
Cars
car works
The rules for
Healthcare Medicare Plan
B
The
Drugs components
of oxycontin

5.  Brainstorming

6. General Specific
Goal Goal

7. Inform
Persuade
Entertain

8.  The response the speaker wants from the
audience
 Includes behavioral objective

9.  Complete sentence
 Response from the audience
◦ Infinitive phrase
 To understand
 To believe
 To do
 One idea
 Precise and focused; Not too broad or general

10.  Specific goal: I want the audience to be able
to identify the three basic forms of mystery
stories

11. •I want the audience to be able to identify
Specific goal the three basic forms of mystery stories
General Goal •?
Topic •?
Behavioral
•?
objective

12.  Specific Goal:I want the audience to volunteer
to work on the campus food drive for our
local food bank.

13. • I want the audience to volunteer to work on
Specific goal the campus food drive for our local food bank.
General Goal •?
Topic •?
Behavioral
•?
Objective

14.  1. I want to talk about calendars
 I want the audience to understand the four
major kinds of calendars used in the world
today.

15.  2. Is the U.S. space program necessary?
 I want my audience to believe that the U.S.
space program provides many important
benefits.

16.  3. I want the audience to learn about the Civil
War
 I want the audience to learn about the role of
Fort Fisher in the Civil War

17.  4. I want the audience to become literacy
tutors and donate time to Habitat for
Humanity
 I want the audience to become literacy tutors.
 I want the audience to donate time to Habitat
for Humanity.

18.  5. I want the audience to believe that
something should be done about healthcare
 I want my audience to support XYZ healthcare
act.

19.  6. I want to inform the audience about the
different types of handwriting analysis
 I want my audience to understand the
different types of handwriting analysis

20.  I want to tell the audience the steps of CPR.
 I want my audience to remember the steps of
CPR

21.  I want the audience to understand the
benefits of reducing their caffeine
consumption (informative)