50. • Focus Groups • Surveys & Questionnaires (open, Y/N, m. choice) (Internet, phone, face to face, direct mail, etc.) • Mall Intercepts • Data Mining & Warehouses • Word Association & Story Completion • Product Testing & “Mystery Shopping” • Expert Analysis (inc. sales force, customer service, supply chain) (Quantitative vs. Qualitative) (Syndicated vs. Custom) (Primary vs. Secondary) “ Traditional” Market Research
51. Design/User/Customer Research • Interviews (Online, phone, face to face, mail, intercepts, dyads, triads, party groups...) • Expert/extreme users• “Deep Dive” (IDEO) • Journals • Indirect Observations (Focus groups, photo scans, time & money, server & sales logs, etc.) • Shadowing • Games • Background/Context Scans • Walkabouts (Ethnographic/Experiential)
62. Sustainability?: Human CapitalNatural CapitalFinancial CapitalManufactured Capital Is each form sustainable? Is each form sustainable? Is each form sustainable? Strategic Design: