Video : https://www.youtube.com/watch?v=FQMGPP6U4fo&index=2&list=PLLQgkMVoGtcsdGf12y6avfSpGHtPfsDcB

1. SEO Fundamentals
In Depth Keyword Research (Part 1)
Paul Wilson
http://search.cx
paul@search.cx

2. A Sustainable Keyword Strategy

3. Understanding How
Keywords Work in SEO

4. What is a Keyword?
Base Keyword
Modifier Keyword
Extender Keyword

5. Keyword Difficulty
1-2 Words (Base Keywords )
2-3 Words (Base & Modifiers Keywords)
3+ Words (Base, Extension, and/or Modifier)

6. Discovering Keyword Objectives

7. Module Case Study

8. Marketing Objectives
REACH
• Demographic
• Influencers
• New markets
• Media
ESTABLISH
• Strategic partners
• Marketing channels
• Customer loyalty
• Thought leadership
• Branding & Awareness
INCREASE
• Revenues
• Credibility
• Customer retention
• Visibility
• Market share
PROFITABILITY

9. HerbalDoc’s
Marketing Objectives
REACH
•
•
•
We want to reach people who are interested in alternative medicine, a healthier life, and have a
willingness to try a holistic approach to their own health concerns.
We want to get mom’s interested, chiropractors, alternative medicine practitioners, influencers
on the Internet (website and social), influencers nationally, influencers globally.
We want to create something that is newsworthy (reach the press).
ESTABLISH
•
•
•
We want to establish a reputation for the place to go for herbal remedies.
We want to build an authoritative brand that can be trusted when it comes to herbal remedies.
We want to create additional products our customers will find value in.
INCREASE
•
•
•
We want to increase our local customer base who are loyal fans of our brand.
We want to increase our customer retention, particularly for our non-local costumers.
We want to have strong enough revenues to support further growth of the company.

10. Objective Break Down
REACH
Interested in alternative medicine
Health concerns
Moms
Interested in a healthier life
Chiropractors
Holistic approach
Alternative medicine practitioners
ESTABLISH
Reputation herbal remedies
Trusted herbal remedies
Additional products
INCREASE
Local customer
Strong revenues
Loyal
Growth
Customer retention
Non-local customers
Press

11. Creating Keyword Objectives
REACH
General Keywords
• Healthier lifestyle tips
• Alternative medicine blog
Mom Keywords
• How to help my child overcome . .
.
• Wellness tips for my family
Chiropractor Keywords
• Medicare fee schedule
• Back pain statistics
Alternative Practitioner Keywords
• How to become a naturopathic
doctor
• Holistic medicine news
News Keywords
• Herbal remedies to get rid of
pests
• The dangers of herbal medication
ESTABLISH
Reputable Source
• Ultimate guide for herbal remedies
• Symptom checker
• Personal herbal advisor
• Holistic guru
Trusted Brand
• Doctor recommended herbal
remedies
• Scientifically proven herbal remedies
Create products
• What works what doesn’t work
herbal
• Herbal remedy forum
• Holistic lifestyle guest blogging
INCREASE
Local Customers
• Herb store in Denver
• Find holistic doctor
• Pick-up herb products
Non-Local Retention
• Herbal remedies free shipping
• Fast shipping herbs
• Coupon herbal salve
• Great customer service alternative
medicine
Loyal Customers
• Great holistic website
• Recommended herbs
• Herbal Doc products

12. What to Ask When Doing
Keyword Objectives
What keywords will help reach the
desired demographic?
What keywords will help achieve
overall marketing goals?
What keywords will help increase
company revenues?

13. What People Search For

14. Discovering the remedies Keywords
herbal Right
My Steps
1. Create Starter List
2. Look at Modifiers & Extenders
3. Mix & Merge Keywords
4. Look at Traffic with Google
5. Look at Addition Keywords
with Bing
My Gripes With Bing
•
Only handles 200 keywords
at a time
•
Of those 200 keywords it
will only display 20.

15. Keyword Discovery Resource Sheet
SEARCH
• Google Cheat Sheet (http://plw.me/12cYmO4)
• Google Keyword Tool (http://plw.me/WDZL9A)
• Google Trends (http://plw.me/X1bmSk)
• Google Contextual Targeting
(http://plw.me/14AxfML)
• Bing Keyword Tool (http://plw.me/XaOYmP)
• Yahoo! Clues (http://plw.me/Yq4tYL)
TOOLS
• SEOBook Keyword Tool (http://plw.me/XaP8dM)
• UberSuggest (http://plw.me/Xywal6)
• LSIKeywords (http://plw.me/X6QcAe)
• MergeWords (http://plw.me/XywnVB)
• KwMap (http://plw.me/11FterD)
• Word Tracker (http://plw.me/Vx5zU6)
• Amazon Keyword Tool (http://plw.me/UH0b1n)
COMPETITION
• BoardReader (http://plw.me/Yq5dgJ)
• Forums (search “visitors found this page by
searching for [keyword]”)
• Blog tags (search “[keyword] popular tags”)
• SEMRush (http://plw.me/V7daw4)
• Alexa (http://plw.me/Y7WzCH)
• Meta Data (http://plw.me/Wi9rdv)
SOCIAL
• Advanced Twitter Search (http://plw.me/UH0dqd)
• Twazzup (http://plw.me/X6QkQa)
• YouTube Keyword Tool (http://plw.me/Wi9JkF)
• Kurrently (http://plw.me/XywH6Q)
• Social Mention (http://plw.me/Xzsmwi)
• Pinterest Categories (http://plw.me/11bct7o)
• Delicious (http://plw.me/Xzsnk2)

16. Key Take Aways
DON’T RELY ON JUST
YOUR KNOWLEDGE OF
THE INDUSTRY
ALIGN WITH YOUR
BUSINESS’S CORE
OBJECTIVES
KEYWORD MODIFIERS &
EXTENDERS ARE USEFUL
IN BUILDING A LIST
THERE ARE MANY
GREAT TOOLS TO USE IN
FINDING KEYWORDS

17. SEO Fundamentals
In Depth Keyword Research (Part 1)
Paul Wilson
http://search.cx
paul@search.cx