There used to be something called a “news cycle” in which any story had a beginning and an end. But in this age of instant communication, citizen journalism and social technologies, media is being created, distributed and consumed in ways never imagined. Learn how people get, create and distribute news, and how people interact with media, from breaking TV news to Google search to Facebook. Learn how personal brand-driven journalism is changing audience loyalty and how Foursquare and augmented reality will shape the future of journalism. This presentation was given by David Erickson & Natalie Wires of Tunheim Partners (http://tunheim.com ) for the Associated Collegiate Press' National College Summer Journalism Workshops held at the University of Minnesota on July 23, 2010. David Erickson blogs at http://e-StrategyBlog.com and can be found on Twitter at http://twitter.com/derickson Natalie Wires blogs at http://NatalieWires.com and can be found on Twitter at http://twitter.com/nataliewires