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Crisis Communications - How To Manage Negative News

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Tunheim
Tunheim

Stephanie Fox, Kris Patrow & David Erickson of Tunheim Partners discussed crisis communications and how to manage negative news on April 2, 2009.

NegóciosTecnologia
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Crisis Communications How to Manage Negative News
Tunheim Partners Thinking Tunheim Partners is constantly tracking and analyzing trends, data and research in our specialized practice areas to ensure the most effective and timely information drives our strategy. Tunheim Partners’ top-level talent is constantly focused on innovative, thoughtful, smart and results-focused strategies that deliver to the right audiences for our clients. The channels of information and targeted messages are multiplying daily. Tunheim Partners uses insight and strategy to deliver and maintain the attention of targeted audience considering who, what, when and where.
What is a crisis? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crises may or may not be “emergencies” Acquisitions Layoffs CEO succession Online ad YouTube Video Nationwide salmonella outbreak Pinelake Rehab & Health Online ad YouTube Video
Protecting and preserving a good reputation ,[object Object],[object Object],[object Object]
Crisis Communications Planning: Why it’s Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why It’s Important (continued) ,[object Object],[object Object],[object Object]
A crisis puts your reputation at risk ,[object Object],[object Object],[object Object]
Why “Exxon” still means “Oil Spill” 20 years later ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective Crisis Communications = Protecting Your Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Media Landscape has Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Behavior has Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Stryker Medical “ That Must Be Bob. I Hear His New Hip Squeaking”
Case Study: Stryker Medical (continued) ,[object Object],[object Object],[object Object],[object Object]
Case Study: Stryker Medical (continued) How bad news travels fast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
All YouTube Video Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Stryker Medical - Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Stryker Medical – Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effective crisis communications planning is “reputation insurance” ,[object Object],[object Object],[object Object],[object Object]
Case Study: Tylenol Scare 1982 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Tylenol (continued) ,[object Object],[object Object],[object Object],[object Object]
Successfully navigating negative news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successfully navigating negative news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successfully navigating negative news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successfully navigating negative news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why it’s important… ,[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Stephanie Fox Vice President 952.851.7241 [email_address] Kris Patrow Account Supervisor 952.851.7214 [email_address] David Erickson Director of e-Strategy 952.851.7242 [email_address] Presentation available at Slideshare.net/TunheimPartners

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Crisis Communications - How To Manage Negative News

  • 1. Crisis Communications How to Manage Negative News
  • 2. Tunheim Partners Thinking Tunheim Partners is constantly tracking and analyzing trends, data and research in our specialized practice areas to ensure the most effective and timely information drives our strategy. Tunheim Partners’ top-level talent is constantly focused on innovative, thoughtful, smart and results-focused strategies that deliver to the right audiences for our clients. The channels of information and targeted messages are multiplying daily. Tunheim Partners uses insight and strategy to deliver and maintain the attention of targeted audience considering who, what, when and where.
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  • 4. Crises may or may not be “emergencies” Acquisitions Layoffs CEO succession Online ad YouTube Video Nationwide salmonella outbreak Pinelake Rehab & Health Online ad YouTube Video
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  • 13. Case Study: Stryker Medical “ That Must Be Bob. I Hear His New Hip Squeaking”
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  • 30. Discussion Stephanie Fox Vice President 952.851.7241 [email_address] Kris Patrow Account Supervisor 952.851.7214 [email_address] David Erickson Director of e-Strategy 952.851.7242 [email_address] Presentation available at Slideshare.net/TunheimPartners