How to get everything right... by doing everything wrong? (Andrea Tomasini, agile42)

How to get everything right...
by doing everything wrong?

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

Andrea Tomasini
Agile Coach & Trainer
andrea.tomasini@agile42.com


What’s happening to our
Business?


Time to Market
.5 years
13

3
m
on
th
s

1915 1939 1972 1976 1983 1994 1998 2000 2002 2004
Deepa Chandrasekaran, Gerard J. Tellis - Marshall School of Business, University of Southern California, Los Angeles, California


mo re &
Pro d ucts
co m plex
m ore


too slo w too too
exp en$ive
c om p le x

No more Mediocrity


Customers can
change ...

... and they will!

ate
lu
eva
s
er vic es
st om ser
Cu our Cus
tom
oth ers
er c infl
ust uen
ome ce
rs

Customers are in
control of the business

Customer Capitalism

What are we doing about it?


Corporate

Individual
Hierarchy

Compliance

We change the
structure ...

... every 6-9 months

We expect
to gain
more


Chaos
Dispirit
Demotivation

Symptom ≠ Problem

Why?

I am...

an ag er
?? ?M
EM EA n
por atio
Cor
Tr ade
ide
Wo rldw

... my position

The Enemy is ...

... out there

The
Illusion
to ...

... take
charge

The
Fixation ...

... on events

The Parable ...

... of the boiled frog

The delusion
of ...

... learning
from experience

The Myth of the
Management Team


Mana!ment


ways been
It is al
th ere...

Immutable Truth

command &
control

hierarchy
impersonal
communications

competition through economies
of scale and cost reduction

w ork
nn ed
tly pla
t igh

cial &
So

Why? E
co
con
nd
om
i t io
ic
ns


“In the past, Man has been first. In
future, the system must be first”
(Frederick Taylor, The Principles of Scientific Management, 1911)

“The goal of the system is to make
individuals as predictable and
controllable as the capital assets
for which they are responsible”
(Harold Geneen ITT, 1965)

The System Has
Stopped
Delivering

knowledge

semi-skilled

orkforce
Co m mitted W

20th century 21st century

Customers take charge

What we should do about it
instead!


sta rt
a NEW


Br eak
e I ron
th
ang le!
Tri

rs

W
me

or
to

k
er
s
Cu

Organization s


De
lig
ht

on
s si
es s
c c a
S u P

What’s the recipe?

1) Focus on Value, not
compliance!


2) Encourage and nurture
engagement


3) Work with Self-Organizing
Teams, so to use all the brain-
power you have available
instead of only 1 on 5!


4) Use empirical control, focus
on outcome not on output!


5) Use an iterative &
incremental approach to learn
as fast as possible


6) Understand it is a cultural
change... and it’s not about you

Y ou!
h an k
T

More food for thought...

http://slideshare.net/tumma72

How to get everything right... by doing everything wrong? (Andrea Tomasini, agile42)

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