Effectively Using Social Networking to Build Your IT Business
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I joined Rich Akullian of Autotask on Thursday 16th February, 2012 for a free webinar aimed at IT Solution Providers and Managed Service Providers entitled “Effectively Using Social Networking to Build Your IT Business”. In the 60 minute webinar we covered:- * Principles for using social networking * ROI of social networking social networking vs. social media * Tips for Twitter, LinkedIn and Facebook * Business reasons to blog * What are content loops and how to use them * Third-party tools to better manage social sites * How social networking differs from traditional business networking
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Effectively Using Social Networking to Build Your IT Business
- 1. Effectively using Social Networking to build your IT business Richard Tubb MSP Consultant richard@tubblog.co.uk
- 2. Webinar Agenda » The principles for using Social Networking » The ROI of Social Networking » Social Networking vs. Social Media » Tips for Twitter, LinkedIn and Facebook » Why Blog? » Content Loops » The Tools to use » Social Networking vs. traditional Business Networking » Question and Answer (also tweet us now at @autotask and @tubblog)
- 3. The Principles of Social Networking » Do not sell! » Use to educate » Add Value, not noise » It’s a two-way conversation » It’s about quality, not quantity
- 4. The ROI of Social Networking » Establishes you as a subject matter expert » Begins process of building trust in you » Gives you visibility » Typically used as a conversation starter » Business can be won thanks to Social Networking!
- 5. Social Networking All about conversations
- 6. Social Media » Primarily about content » There are still opportunities for conversations though!
- 7. Content Loops » Create a video on YouTube – create a link to your web-site » Create a blog post talking about the video » Tweet about the blog post » Create a LinkedIn status update about the Video » Add photos to Flickr showing how you made the video » Your e-mail newsletter references the blog article » Different people consume information through different channels. Help them to find you!
- 8. The tools to use » Tweetdeck » Outlook Social Connector » SocialOomph » Google Alerts » Bit.ly – Shorten and track the links you share » Autotask – Capture client & prospect Social Media details » Read my blog article – “The Tools I use” (http://bit.ly/ydaECR )
- 9. Tips for Twitter » 140 Characters – micro-blogging! » What you say will be open for the world to see! » Share links that share your viewpoint – add your thoughts » Follow like minded individuals, start conversations » Use Groups to categorise those you follow – Business, Friends, Local, Vendors, Prospects, etc. » Getting started? Re-Tweet (RT) some articles, ask and answer questions » Use Hash-Tags (#) to discuss specific subjects
- 10. Tips for LinkedIn » Solely business focus » Offers status updates like Twitter – but use sparingly. » Use as part of your process for managing business cards » Scan the Weekly LinkedIn update e-mail for opportunities to reconnect with people » Use LinkedIn Groups to engage with peers and prospects » If cross-posting to Twitter, don’t use Hash-tags (#) on LinkedIn!
- 11. Tips for Facebook » Facebook primarily for personal relationships, but is used extensively for business too » The line between personal friendships and business friendships is blurring » People do business with people they like – don’t be afraid to be yourself on-line! » Use Facebook Privacy settings to separate your friends and colleagues where necessary » Use @ sign to tag other people – in status updates, in photos
- 12. Why Blog? » Blogging is free – it doesn’t matter if anyone reads it! » It teaches you to effectively articulate your thoughts and points – it’ll make you a better salesmen, a better speaker, a better party guest! » Be consistent with your message and your frequency of posting » If you’re good at it, people will read. If you’re no good at it, you’ll get good at it. » Effectively builds trust in you and your brand
- 13. Social Networking Etiquette » When in doubt, treat like “real world” networking » Don’t say anything you wouldn’t want to be quoted on » But do be yourself! » Don’t “Friend Collect” – *always* write personalised introductions within connection requests » Read my blog post – “Thanks for your Friend Request, but who are you?” http://bit.ly/tubblog-friendrequest
- 14. Social Networking vs. traditional Business Networking » Social Networking compliments traditional networking, and visa versa! » Putting all your energy into just one or the other will only get you so far » Use a balanced “linked up” approach to networking both on-line and off-line – Face-to-Face, Telephone Calls, E- Mails, Social Networking » Always try to “Be The Connector”
- 15. Any questions? » Blog – opinions, info and news for SMB IT companies - www.tubblog.co.uk » Twitter – www.twitter.com/tubblog » LinkedIn – www.linkedin.com/in/richardtubb » Google+ - http://bit.ly/z7tPQP » E-Mail (remember that?) – richard@tubblog.co.uk