How to Network and build a business around Networking.

1. Networking
Use the Power of a Network to
Ensure Your Success!!

2. Success…
• It’s not what you know….
• It’s not who you know….
•It’s who wants to know
you!!

3. What Is Networking?
Networks—groups of people
who talk and share ideas,
information, and resources.
Networking—discovering
connections between people.

4. Why Network?
• Faster Answers to Questions
• Safety Net in a rapidly changing business
world
• Less need to be an expert
• Resource for Business Deals, Alliances,
Jobs

5. First Things First: Pre-Approach
• Industry
• Group or organization
• Individuals belonging to the
group or organization

6. Business Organizations and Networking Groups
• Casual Contact Networks
• Strong Contact Networks
• Professional Associations/
Knowledge Networks
• Community Service Clubs
• Social/Business Organizations

7. Build on Contacts
• Set goals to add to your contacts
• Follow up immediately
• Get to know your contact
• Stay in contact
– Compliment
– Ask a question
– Referral
– Educate
– Surprise

8. Build on Contacts
• Invest time and effort to help others
• Nurture your own network
• Get outside the traditional work environment
• Bring your network
together
–Facilitate the meeting
of contacts
–Invite new people to
join

9. Approachability Guidelines
1. Don’t intend to sell anything.
2. Set a goal or outcome for the event.
3. Do your homework.
4. Dress appropriately.
5. Wear a name tag on your right side.

10. Approachability Guidelines
6. Have a good handshake, smile and eye
contact.
7. Use “Pause–Part–Punch” with your
name.
8. Introduce yourself with information about
the occasion or the other person.
9. Have an exit strategy.
10. Follow up.

11. Networking Plan
1. My Goal – Purpose
2. What relationships do I
have/need?
3. How do I best access them?
4. What value can I bring? Bring it.
5. Establish how much time per
week to devote and schedule it in.
6. Be patient, but monitor results
over a sufficient period of time.

12. The Elevator Speech
• General target you serve
• Needs typically addressed
• Reference your organization
• Your value proposition – or
Branding Statement

13. Personal Branding Statement

14. When You Give a Business Card …

15. When You Get a Business Card …

16. Relationship Building Links