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Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
@travel2dot0 • #HHC2013




@travel2dot0
 #HHC2013
@travel2dot0 • #HHC2013




slideshare.net/
tthompson
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013




The average destination receives



20.52%
  of total traffic from mobile.

                                  Source: Mark Research
                                  Report / How Travelers
                                  are Engaging with
                                  Destinations on the Mobile
                                  Web / December 2012
@travel2dot0 • #HHC2013




Smartphones account for about



    55%
of all mobile phones in the U.S.

                               Source: Pew Internet &
                               American Life Project /
                               March 2012
@travel2dot0 • #HHC2013




FEATURE PHONE




SMARTPHONE
@travel2dot0 • #HHC2013




44%
 have slept with their
phone next to the bed.

                            Source: The Best (and
                            Worst) of Mobile
                            Connectivity / Pew
                            Internet & American Life
                            Project / November 2012
@travel2dot0 • #HHC2013




  The share of website visits from
    tablets grew approximately



        10x
faster than the rate for smartphones.

                                 Source: Adobe® Digital
                                 Index Report / May 2012
@travel2dot0 • #HHC2013




Apple has sold around




120m
  iPads since 2010.

                           Source: Apple Fiscal
                           Reporting / Quarterly
                           Sales
@travel2dot0 • #HHC2013




A smartphone is
not an invitation
for marketing.
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013



END HERE
                   AR

             TEXT CAMPAIGN

              APPLICATION


             RESPONSIVE SITE


             LANDING PAGE
START HERE




              DISTRIBUTION
@travel2dot0 • #HHC2013




Distribution is
ensuring your
information is
available +
accurate.
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013




Start at
getlisted.org.
@travel2dot0 • #HHC2013




A mobile landing
page is a
temporary
solution to greet
your visitors.
@travel2dot0 • #HHC2013




Start at
howtogomo.com.
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013




Responsive is not
about making
things smaller,
but making them
smarter.
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013




Desktop First Design
@travel2dot0 • #HHC2013




X      X
X      X
X      X




    Desktop First Design
@travel2dot0 • #HHC2013




Mobile First Design
@travel2dot0 • #HHC2013




Mobile First Design
@travel2dot0 • #HHC2013




Keep everything. Re-order for priority.
@travel2dot0 • #HHC2013




Graceful
Degradation
or
Progressive
Enhancement?
@travel2dot0 • #HHC2013




Applications
should be
developed based
on consumer
needs.
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013




Texting is
tempting, but
difficult to gain
the consumer's
trust.
@travel2dot0 • #HHC2013




AR is still
developing, focus
on Distribution
instead.
@travel2dot0 • #HHC2013




QR codes are
dumb.
@travel2dot0 • #HHC2013


Start with distribution, then
build a landing page. When
you update your website,
think mobile first and build
responsive. Only build an
app if your consumers need
it. Text only if your
consumers want it. Wait for
AR and ignore QR.
@travel2dot0 • #HHC2013
@travel2dot0 • #HHC2013




THANKS
            flickr.com/
            b_heyer
            crazysphinx
            25228175@N08
            b-tal

            premiumpixels.com/
            Victor Erixon
            Koy Carraway
@travel2dot0 • #HHC2013




troy@travel2do0.com

   720-515-6010

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