SlideShare uma empresa Scribd logo
1 de 24
Baixar para ler offline
@,[object Object],ADAPT OR PERISHHow to Survive The New Reality of 2010Illinois Governor’s Conference on Tourism | February 18, 2010Troy Thompson | Director of Interactive Marketing & Web Operations, VISIT DENVERMo Sherifdeen | Interactive Marketing Manager, Travel Oregon,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
”@,[object Object],“Adapt or perish, now as ever, is nature’s,[object Object],inexorable imperative. ,[object Object],H. G. Wells ,[object Object]
Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],OutlineTopics we will be covering today.Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Measurement,[object Object],What?  You mean I have to pay attention to what has happened?,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],Content,[object Object],Wow, you really need to learn more about content.,[object Object],Mobile,[object Object],Please tell us you have an iPhone?,[object Object],Social,[object Object],In our opinion, there should be 3 or 4 Facebooks.,[object Object],Membership,[object Object],New rule, visitors have to pay a toll to enter our town.,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
OutlineThe actual topics we will be covering today.Content,[object Object],How Travel Oregon is re-thinking the creation of content.,[object Object],Membership,[object Object],Does a membership model limit our ability to focus on the consumer?,[object Object],Social,[object Object],Tips and ideas from the VISIT DENVER and Travel Oregon campaigns.,[object Object],Mobile,[object Object],Why mobile is here to stay and what you can do about it.,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
15 years ago, only three sources of information were readily available to the traveler…the CVB, AAA,[object Object],and the Yellow Pages. ,[object Object],!@,[object Object]
Consumers do not plan trips around,[object Object],brands,[object Object],content.,[object Object],they plan based on ,[object Object]
Adapt Or Perish: How to Survive The New Reality of 2010
Adapt Or Perish: How to Survive The New Reality of 2010
Adapt Or Perish: How to Survive The New Reality of 2010
Adapt Or Perish: How to Survive The New Reality of 2010
Compete,[object Object],partner?,[object Object],or,[object Object]
MembershipDoes a membership model limit our ability to focus on the consumer?,[object Object],Ownership & ExpertsDMOs and CVBs do not ‘own’ anything, so how do we fit into a seemingly endless cycle of emerging media?  Furthermore, what are CVBs experts at?,[object Object],Back to the PortalAn idea that has been circulated before, but what if CVBs took a leadership role as the aggregators of destination content.,[object Object],Travel Agencies, CVBs, etc.Destination websites are constantly highlighted as a key planning tool in surveys, however the traffic to and engagement with these sites is lacking in comparison.,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
Everyone is now tweeting their way to,[object Object],15 minutes,[object Object],of fame.,[object Object]
Social MediaIs social right for my brand, CVB, organization…GoalsSocial Media Marketing is fantastic, but does it match up with your stated goal as a bureau?,[object Object],Targeting the InfluencersHere is a secret, Social Media Marketing is not targeting everyone…just those individuals who cast a wide net of influence on others.,[object Object],Provide ValueStatistics have shown that providing incentives (exclusive content) or value (deals, deals, deals) produce a larger ROI than other messaging.,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
Monitor perceptions/buzz,[object Object],Who’re the “influential”,[object Object],Interact with fans,[object Object],Provide platforms for fans to share their stories,[object Object],Interact with fans in other communities,[object Object],Amplify advocates,[object Object],Spread out content across web (communities, applications, etc.),[object Object],Social media as customer service**,[object Object],Listen/Talkto the community,[object Object],Boost,[object Object],Community of Fans.,[object Object],ShareOur stories, resources, advice.,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
Social MediaMeasuring the value of social media marketing via engagement.,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
Social MediaCreating customers from digital brand experiences.Stats Don’t Lie,[object Object],[object Object]
  98% show increased consideration
  97% more likely to purchase
  96% may recommend to friendsSource:eMarketer / Marketing Sherpa,[object Object],         Adapt Or Perish, How to Survive The New Reality of 2010  |  Mo Sherifdeen  |  Troy Thompson  |  @travel2dot0,[object Object]
Adapt Or Perish: How to Survive The New Reality of 2010
Social MediaCase Study: SokolBlosser Winery (Dundee, OR),[object Object],Goals: ,[object Object],Secure a wider net of loyal followers to SokolBlosser and make it easier (and cheaper) to share news and event updates. ,[object Object],Translate loyalists to increased site & blog traffic…and sales.,[object Object],Outcome:,[object Object],[object Object]
  3317 friends on FB; 3026 followers on Twitter
  2 staff resources

Mais conteúdo relacionado

Semelhante a Adapt Or Perish: How to Survive The New Reality of 2010

Does social media bring $
Does social media bring  $Does social media bring  $
Does social media bring $Alan Johnston
 
5 Foundations of Great Nonprofit Websites - Mike Farag - Fervor Marketing
5 Foundations of Great Nonprofit Websites  - Mike Farag - Fervor Marketing5 Foundations of Great Nonprofit Websites  - Mike Farag - Fervor Marketing
5 Foundations of Great Nonprofit Websites - Mike Farag - Fervor MarketingMike Farag
 
5 foundations of great nonprofit websites mike farag - fervor marketing
5 foundations of great nonprofit websites   mike farag - fervor marketing5 foundations of great nonprofit websites   mike farag - fervor marketing
5 foundations of great nonprofit websites mike farag - fervor marketingMike Farag
 
5 foundations of great nonprofit websites mike farag - fervor marketing
5 foundations of great nonprofit websites   mike farag - fervor marketing5 foundations of great nonprofit websites   mike farag - fervor marketing
5 foundations of great nonprofit websites mike farag - fervor marketingMike Farag
 
5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing
5 Foundations of Great Nonprofit Websites  - Mike Marag - Fervor Marketing5 Foundations of Great Nonprofit Websites  - Mike Marag - Fervor Marketing
5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor MarketingMike Farag
 
Hompage for the homless Report - ARSY VARSY
Hompage for the homless Report - ARSY VARSYHompage for the homless Report - ARSY VARSY
Hompage for the homless Report - ARSY VARSYyoonsukim1110
 
Essay On Right To Information Act
Essay On Right To Information ActEssay On Right To Information Act
Essay On Right To Information ActTamika Morris
 
Microsoft presents to the CIM Levitt Group
Microsoft presents to the CIM Levitt GroupMicrosoft presents to the CIM Levitt Group
Microsoft presents to the CIM Levitt GroupWild Orange Media Ltd
 
The Case Management Team Hold A Press Conference Essay
The Case Management Team Hold A Press Conference EssayThe Case Management Team Hold A Press Conference Essay
The Case Management Team Hold A Press Conference EssayRegina Louisianaspc
 
How Do Draw Graffiti - HOWDOZA
How Do Draw Graffiti - HOWDOZAHow Do Draw Graffiti - HOWDOZA
How Do Draw Graffiti - HOWDOZAAmy Nelson
 
Football Fan Classification Essay
Football Fan Classification EssayFootball Fan Classification Essay
Football Fan Classification EssayAngie Jorgensen
 
Using data to future proof your business
Using data to future proof your businessUsing data to future proof your business
Using data to future proof your businessKylie Davis
 
Crash Course in Facebook
Crash Course in FacebookCrash Course in Facebook
Crash Course in FacebookTwoCents Group
 
Web Content: make it work for you
Web Content: make it work for youWeb Content: make it work for you
Web Content: make it work for yousounddelivery
 
Animal Border Writing Paper
Animal Border Writing PaperAnimal Border Writing Paper
Animal Border Writing PaperChristina Santos
 
Social Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your PlatformSocial Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
 

Semelhante a Adapt Or Perish: How to Survive The New Reality of 2010 (20)

Does social media bring $
Does social media bring  $Does social media bring  $
Does social media bring $
 
5 Foundations of Great Nonprofit Websites - Mike Farag - Fervor Marketing
5 Foundations of Great Nonprofit Websites  - Mike Farag - Fervor Marketing5 Foundations of Great Nonprofit Websites  - Mike Farag - Fervor Marketing
5 Foundations of Great Nonprofit Websites - Mike Farag - Fervor Marketing
 
5 foundations of great nonprofit websites mike farag - fervor marketing
5 foundations of great nonprofit websites   mike farag - fervor marketing5 foundations of great nonprofit websites   mike farag - fervor marketing
5 foundations of great nonprofit websites mike farag - fervor marketing
 
5 foundations of great nonprofit websites mike farag - fervor marketing
5 foundations of great nonprofit websites   mike farag - fervor marketing5 foundations of great nonprofit websites   mike farag - fervor marketing
5 foundations of great nonprofit websites mike farag - fervor marketing
 
5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing
5 Foundations of Great Nonprofit Websites  - Mike Marag - Fervor Marketing5 Foundations of Great Nonprofit Websites  - Mike Marag - Fervor Marketing
5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing
 
FMP
FMPFMP
FMP
 
Hompage for the homless Report - ARSY VARSY
Hompage for the homless Report - ARSY VARSYHompage for the homless Report - ARSY VARSY
Hompage for the homless Report - ARSY VARSY
 
Market Research: How you can do it
Market Research: How you can do itMarket Research: How you can do it
Market Research: How you can do it
 
Essay On Right To Information Act
Essay On Right To Information ActEssay On Right To Information Act
Essay On Right To Information Act
 
Website Comparison
Website ComparisonWebsite Comparison
Website Comparison
 
Microsoft presents to the CIM Levitt Group
Microsoft presents to the CIM Levitt GroupMicrosoft presents to the CIM Levitt Group
Microsoft presents to the CIM Levitt Group
 
The Case Management Team Hold A Press Conference Essay
The Case Management Team Hold A Press Conference EssayThe Case Management Team Hold A Press Conference Essay
The Case Management Team Hold A Press Conference Essay
 
How Do Draw Graffiti - HOWDOZA
How Do Draw Graffiti - HOWDOZAHow Do Draw Graffiti - HOWDOZA
How Do Draw Graffiti - HOWDOZA
 
Its who you know
Its who you knowIts who you know
Its who you know
 
Football Fan Classification Essay
Football Fan Classification EssayFootball Fan Classification Essay
Football Fan Classification Essay
 
Using data to future proof your business
Using data to future proof your businessUsing data to future proof your business
Using data to future proof your business
 
Crash Course in Facebook
Crash Course in FacebookCrash Course in Facebook
Crash Course in Facebook
 
Web Content: make it work for you
Web Content: make it work for youWeb Content: make it work for you
Web Content: make it work for you
 
Animal Border Writing Paper
Animal Border Writing PaperAnimal Border Writing Paper
Animal Border Writing Paper
 
Social Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your PlatformSocial Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your Platform
 

Mais de Troy Thompson

Social Status: 5 Trends in Tourism + What To Do About Them.
Social Status: 5 Trends in Tourism + What To Do About Them.Social Status: 5 Trends in Tourism + What To Do About Them.
Social Status: 5 Trends in Tourism + What To Do About Them.Troy Thompson
 
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...Troy Thompson
 
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing StrategyManaging Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing StrategyTroy Thompson
 
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...Troy Thompson
 
Top 10 Tourism Trends for 2013
Top 10 Tourism Trends for 2013Top 10 Tourism Trends for 2013
Top 10 Tourism Trends for 2013Troy Thompson
 
Tourism Trends: Social, Local + Mobile
Tourism Trends: Social, Local + MobileTourism Trends: Social, Local + Mobile
Tourism Trends: Social, Local + MobileTroy Thompson
 
Hype, trends + the truth.
Hype, trends + the truth.Hype, trends + the truth.
Hype, trends + the truth.Troy Thompson
 
The New Normal: What consumers expect and how travel brands can deliver in th...
The New Normal: What consumers expect and how travel brands can deliver in th...The New Normal: What consumers expect and how travel brands can deliver in th...
The New Normal: What consumers expect and how travel brands can deliver in th...Troy Thompson
 
The Visitor Center of the Future
The Visitor Center of the FutureThe Visitor Center of the Future
The Visitor Center of the FutureTroy Thompson
 
Facebook 101 - A getting started guide for destinations, DMOs and CVBs
Facebook 101 - A getting started guide for destinations, DMOs and CVBsFacebook 101 - A getting started guide for destinations, DMOs and CVBs
Facebook 101 - A getting started guide for destinations, DMOs and CVBsTroy Thompson
 
Tourism Metrics That Matter / DMO Benchmarking Project
Tourism Metrics That Matter / DMO Benchmarking ProjectTourism Metrics That Matter / DMO Benchmarking Project
Tourism Metrics That Matter / DMO Benchmarking ProjectTroy Thompson
 
Your Future Tourism Content Strategy
Your Future Tourism Content StrategyYour Future Tourism Content Strategy
Your Future Tourism Content StrategyTroy Thompson
 
QR Code Reference Guide
QR Code Reference GuideQR Code Reference Guide
QR Code Reference GuideTroy Thompson
 
Places, Deals + Check-Ins | A Guide for Tourism Marketers
Places, Deals + Check-Ins | A Guide for Tourism MarketersPlaces, Deals + Check-Ins | A Guide for Tourism Marketers
Places, Deals + Check-Ins | A Guide for Tourism MarketersTroy Thompson
 
Tech Trends and the Tourist
Tech Trends and the TouristTech Trends and the Tourist
Tech Trends and the TouristTroy Thompson
 
Tourism, Social Media + You
Tourism, Social Media + YouTourism, Social Media + You
Tourism, Social Media + YouTroy Thompson
 
Measuring the Impact of Facebook
Measuring the Impact of FacebookMeasuring the Impact of Facebook
Measuring the Impact of FacebookTroy Thompson
 
Social Media 101 - 28 answers for destination social media marketing.
Social Media 101 - 28 answers for destination social media marketing.Social Media 101 - 28 answers for destination social media marketing.
Social Media 101 - 28 answers for destination social media marketing.Troy Thompson
 

Mais de Troy Thompson (20)

Social Status: 5 Trends in Tourism + What To Do About Them.
Social Status: 5 Trends in Tourism + What To Do About Them.Social Status: 5 Trends in Tourism + What To Do About Them.
Social Status: 5 Trends in Tourism + What To Do About Them.
 
The Future DMO
The Future DMOThe Future DMO
The Future DMO
 
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...
The New Normal - 25 Lessons To Help Your Tourism Organization Thrive In The A...
 
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing StrategyManaging Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy
 
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
60 Tips, Tricks and Hacks - That every tourism marketer should know, use and ...
 
Top 10 Tourism Trends for 2013
Top 10 Tourism Trends for 2013Top 10 Tourism Trends for 2013
Top 10 Tourism Trends for 2013
 
Tourism Trends: Social, Local + Mobile
Tourism Trends: Social, Local + MobileTourism Trends: Social, Local + Mobile
Tourism Trends: Social, Local + Mobile
 
Hype, trends + the truth.
Hype, trends + the truth.Hype, trends + the truth.
Hype, trends + the truth.
 
The New Normal: What consumers expect and how travel brands can deliver in th...
The New Normal: What consumers expect and how travel brands can deliver in th...The New Normal: What consumers expect and how travel brands can deliver in th...
The New Normal: What consumers expect and how travel brands can deliver in th...
 
The Visitor Center of the Future
The Visitor Center of the FutureThe Visitor Center of the Future
The Visitor Center of the Future
 
Asking Why
Asking WhyAsking Why
Asking Why
 
Facebook 101 - A getting started guide for destinations, DMOs and CVBs
Facebook 101 - A getting started guide for destinations, DMOs and CVBsFacebook 101 - A getting started guide for destinations, DMOs and CVBs
Facebook 101 - A getting started guide for destinations, DMOs and CVBs
 
Tourism Metrics That Matter / DMO Benchmarking Project
Tourism Metrics That Matter / DMO Benchmarking ProjectTourism Metrics That Matter / DMO Benchmarking Project
Tourism Metrics That Matter / DMO Benchmarking Project
 
Your Future Tourism Content Strategy
Your Future Tourism Content StrategyYour Future Tourism Content Strategy
Your Future Tourism Content Strategy
 
QR Code Reference Guide
QR Code Reference GuideQR Code Reference Guide
QR Code Reference Guide
 
Places, Deals + Check-Ins | A Guide for Tourism Marketers
Places, Deals + Check-Ins | A Guide for Tourism MarketersPlaces, Deals + Check-Ins | A Guide for Tourism Marketers
Places, Deals + Check-Ins | A Guide for Tourism Marketers
 
Tech Trends and the Tourist
Tech Trends and the TouristTech Trends and the Tourist
Tech Trends and the Tourist
 
Tourism, Social Media + You
Tourism, Social Media + YouTourism, Social Media + You
Tourism, Social Media + You
 
Measuring the Impact of Facebook
Measuring the Impact of FacebookMeasuring the Impact of Facebook
Measuring the Impact of Facebook
 
Social Media 101 - 28 answers for destination social media marketing.
Social Media 101 - 28 answers for destination social media marketing.Social Media 101 - 28 answers for destination social media marketing.
Social Media 101 - 28 answers for destination social media marketing.
 

Último

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceOperational Excellence Consulting
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisalgomezdominic3
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 

Último (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Sixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDFSixth Sense Media Portfolio (Eng Ver) PDF
Sixth Sense Media Portfolio (Eng Ver) PDF
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Human Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and AppraisalHuman Resource Management Chapter 9: Performance Management and Appraisal
Human Resource Management Chapter 9: Performance Management and Appraisal
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 

Adapt Or Perish: How to Survive The New Reality of 2010

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. 98% show increased consideration
  • 19. 97% more likely to purchase
  • 20.
  • 22.
  • 23. 3317 friends on FB; 3026 followers on Twitter
  • 24. 2 staff resources
  • 25. Site traffic and sales slightly up (YOY)
  • 26.
  • 27.
  • 28. Users encouraged to use the #inpdx hash tag
  • 29. 14,250 followers!
  • 30. Dedicated agency resource (5 days/week)
  • 31.
  • 32.
  • 33.
  • 34.
  • 36.
  • 37.

Notas do Editor

  1. The New Content Paradigm
  2. A Digital Ecosystem vs. a ‘Web Site’
  3. Travel Planning Behavior
  4. Travel Planning Behavior