My TIVO Research moves stock 20%

1. 1/29/2011 TiVo Pops on Premiere CES Tech Talk: Fi…
TiVo Pops on Premiere CES Tech Talk
TiVo shares surge as investors anticipate that the company's Premiere service will gain more recognition at the
Consumer Electronics Show.
By Theresa McCabe, Staff Reporter
THESTREET.COM — 01/06/11
(TiVo (TIVO) article updated with stock price information and additional analyst commentary.)
NEW YORK (TheStreet) -- TiVo (TIVO) shares continue to surge as the company's Premiere service gains more
recognition at this year's Consumer Electronics Show.
Tivo (TIVO) shares are climbing more than 2.5% to around $10.10 today after gaining more than 8% yesterday. TiVo
(TIVO) finished Wednesday up 8.8% to close at $9.85 after more than 7.2 million shares traded hands.
Analyst David Miller of Caris said that the stock's movement is likely in connection to the buildup surrounding the major
annual tech show at the end of this week. While he doesn't expect any key announcements about TiVo (TIVO) to come
out of the CES, he said that investors are banking on TiVo's (TIVO) Premiere set top box emerging as the "media hub
that is going to organize the multi-channel universe."
The Tivo Premiere set top box features content via cable and Internet connections. TiVo's (TIVO) service integrates Web-
based features such as Netflix (NFLX), Amaz on (AMZN) and Google's (GOOG)YouTube (GOOG) videos, and allows
users to access social networking site on their television screen.
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TiVo (TIVO) CEO Tom Roger presented at the 21st annual Citi media conference on Wednesday. While Roger did not
announce any big news, he did mention that DirecTV (DTV) and Virgin Media (VMED) are set to accelerate rollouts this
year through their agreements with TiVo (TIVO).
TiVo (TIVO) has signed deals with several cable and broadcast satellite operators including DirecTV (DTV), Virgin, RCN,
Comcast (CMCSA), and Cox.
>>2010 Pay-TV Stock Winners and Losers
Analyst Rich Tullo with Albert Fried believes that TiVo (TIVO) has strong brand recognition and that its service is superior
to most digital video recorders supplied by multiple system operators.
"We think TiVo's (TIVO) ability to integrate over-the-top programming as well as social media is novel and solidifies
TiVo's (TIVO) standing as the gold standard in personal video recorder services," Tullo said in a Jan. 3 research note.
>>TiVo (TIVO) CEO: TiVo Defining the Future of TV
Miller believes that the Premiere service is unlike any other television offering on the market.
"There is no other box out there which can amalgamate all of that into one easy-to-organize, 1 terabyte storage facility,
with use of only 1 remote control," he said in his Jan. 6 research note. "Premiere is really the only device that can pull in
disparate forms of content, both linear and non-linear, into one central hub."
Tullo believes that the Premiere platform's ability to deliver addressable advertising solves a lot of problems that face
small and mid size MSOs. TiVo's (TIVO) recent integration of technology will benefit these companies as TiVo (TIVO)
focuses on delivering targeted advertising into the homes of its subscribers.
Tullo, Miller and analyst Mark Harding with Maxim Group agree that the Federal court decision regarding TiVo's (TIVO)
litigation with Dish Network (DISH) and EchoStar (SATS) is critical. If TiVo (TIVO) wins, it would earn a settlement
between $75 and $200 million, Tullo explained.
Tullo recently upgraded TiVo (TIVO) to a buy rating from 'market perform' and maintained his price target of $12 while
Harding reiterated his buy rating of the stock in a Jan. 5 note and held his 12-month target price at $20. Miller rates the
stock as a buy with a $17 price target.
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2. 1/29/2011 TiVo Pops on Premiere CES Tech Talk: Fi…
-- Written by Theresa McCabe in Boston.
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