With the growing number of dietary needs being requested at events, it's about time we understood what they are and how to incorporate them into our menus. This fun, engaging trivia game gives meeting planners, caterers and hoteliers a fun and easy way to understand the needs and learn how to create a better customer experience through the food they are serving. Players/teams will compete to see who knows the most about food allergies and other dietary needs, table etiquette, sustainability, food safety, food culture, nutrition, cooking techniques and ingredients.
2. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
• Certified event professional,
strategic meetings manager & health coach
• One of 15 million+
Americans
with food allergies
• Studied at Institute of
Integrative Nutrition
• Founded Thrive! in 2010
• Not a doctor, nutritionist or lawyer
Tracy StuckrathCSEP, CMM, CHC, CFPM
3. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014 @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
Elc #1
Participate|Understand|Comprehend|Learn
NFirst
Course:
Honeyed-‐apple
spring
le5uce
bundle
with
Arugula
walnut
pesto,
fresh
fruit
stuffed
strawberry,
citrus
dressing
Second
Course:
Pecan
dusted
chicken
breast,
summer
squash
“succotash,
sweet
potato
puree,
roasted
spiced
sweet
potato,
broccolini,
chicken
jus
reducEon
!
Dessert
Dark
chocolate
cup
with
seasonal
berries
and
sabayon
sauce
N
V
V
Vg
Vg
4.
5. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
Understanding various dietary needs
Offering healthy meal options for attendees.
Saving money when ordering F&B.
Establishing better communication with F&B
partners when planning events.
Essential Learning Components
u
v
w
x
22. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
“Chronic disease is a
foodborne illness. We ate our
way into this mess, and we
must eat our way out.”
Dr. Mark Hyman
23. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
• Tobacco Use
• Physical Activity
• Unhealthy Diet
• Use of Alcohol
}
Chronic Disease
7:10deaths/year
24. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014 @tstuckrath @thrivemeetingsMPI Northern California: Menu ImpossibleFebruary 19, 2014
Sugar
Addictive,
destructive
substance
142
pounds
Inflammation “Diabesity”
A little
creates
desire for
more
57 different
names for sugar
25. @tstuckrath @thrivemeetingsMPI St. Louis
Celiac Disease
Genetic autoimmune disease
1:133
Malabsorption
Avoid Gluten
No cure
Oatmeal?
Wheat | Rye | Barley
26. @tstuckrath @thrivemeetingsMPI St. Louis
1:3 Americans
Manage blood sugar
Low salt, fat & sugar
High in fiber
What, when & how much
Epidemic of
21st
Century
27. @tstuckrath @thrivemeetingsMPI St. Louis
World’s population lives in countries
where being overweight
or obesity kills more people
than malnutrition
65%
32. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
Judaism Kosher x Kosher
finned
fish only Kosher
Not with
meat
Buddhism x x some P P
Hinduism x x
Restricted/
Avoided
? x
Islam Halal x Halal x x
Rastafarianism x x
no fish
over 12” x
Seventh Day
Adventist
x x x ?
Sikh
in some sects
Halal or Kosher x
33. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
Protestants Few Restrictions
Roman
Catholicism
Restricted on certain days
Eastern
Orthodox
Restriction
s
Restriction
s
Jainism x x x x x x
Mormonism x
Baha’i some are vegetarians x
34. @tstuckrath @thrivemeetingsMPI St. Louis
JANUARY
Chinese New Year
(Confucian/Taoist/Buddhist)
!
!
FEBRUARY
Ash Wednesday
(Christian)
Lent (Christian)
!
!
APRIL
Good Friday (Christian)
Easter (Christian)
Shavuot (Jewish)
Passover (Jewish)
!
!
JUNE/JULY
Ramadan (Islamic)
!
JULY/AUGUST
Eid al-Fitr (Islamic)
Krishna Janmashtami
(Hindu)
!
SEPTEMBER/
OCTOBER
Sukkot (Jewish)
Rosh Hashanah (Jewish)
!
!
OCTOBER
Navratri (Hindu)
Shemini (Jewish)
Yom Kippur (Jewish)
Simchat Torah (Jewish)
Eid al-Adha (Islamic)
!
!
NOVEMBER
Diwali (Hindu/Buddhist/
Sikhism/Jainism)
Thanksgiving
!
!
DECEMBER
Hanukkah (Jewish)
Christmas (Christian)
39. .15!
.25!
Host would
not be able
to meet
need
Embarrassed
Asking is impolite
Unsure how to tell
Perceived lack
of empathy to
their need
Don’t
want to
be a
burden
Low
Expectations
of Products &
Services
40. @tstuckrath @thrivemeetingsMPI St. Louis
• Invitations
• Registration Sites
• Site Visits
• Action Stations
• Bars
• Green Rooms
• Place Cards
• Apps
Consider
44. @tstuckrath @thrivemeetingsMPI St. Louis
@tstuckrath @thrivemeetingsMPI St. Louis
• Contracts
• Invitations
• Registration Sites
• Site Visits
• Action Stations
• Bars
• Green Rooms
• Place Cards
• Apps
Consider
45. @tstuckrath @thrivemeetingsMPI St. Louis
Consider
• SOPs
• Menus
• Back of House
• Front of House
• Set-up
• Staffing
• Communication
• Sundries
48. @tstuckrath @thrivemeetingsMPI St. Louis
Once guests feel safe & satisfied
with their eating experience,
they become a loyal & repeat
customers.
80%
New Revenue?
49. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
• Bringing back customers
• More referrals
• Increased incremental spending
• Demonstrating professionalism
• Increase client base
• Improve liking
Benefits of Good Service
50. @tstuckrath @thrivemeetingsMPI St. LouisMarch 20, 2014
• Gain trust
• New client base
• Fine-tune customer service
• Budget Savings
• Less Waste
Benefits of Good Service