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TM	
  




The	
  Problem	
  We	
  Solve	
  
  The	
  demand	
  for	
  physical	
  therapy	
  is	
  exploding	
  at	
  such	
  a	
  rate	
  the	
  industry	
  must	
  turn	
  to	
  
  technology	
  to	
  meet	
  this	
  growing	
  need	
  and	
  expand	
  the	
  tradi8on	
  reach	
  of	
  therapy	
  from	
  
  the	
  clinic	
  to	
  the	
  home.	
  	
  A	
  rapidly	
  aging	
  popula8on,	
  the	
  increasing	
  incidence	
  of	
  diseases	
  
  driven	
  by	
  sedentary	
  lifestyles,	
  and	
  stunning	
  medical	
  advances	
  in	
  joint	
  replacement	
  are	
  
  all	
  contribu8ng	
  factors	
  to	
  this	
  dilemma.	
  	
  Pa8ent	
  engagement	
  required	
  for	
  high	
  efficacy	
  
  both	
  in	
  clinic	
  and	
  at	
  home	
  is	
  a	
  cri8cal	
  challenge	
  in	
  solu8on	
  design.	
  

                                   Armed	
  with	
  low	
  cost	
  sensor	
  technology	
  through	
  the	
  
                                   use	
  of	
  Microso;’s	
  Kinect	
  for	
  Windows	
  mo>on	
  sensor,	
  
                                   Respondesign	
  has	
  created	
  FitWorld	
  to	
  address	
  these	
  
                                   challenges	
  for	
  both	
  the	
  physical	
  therapist	
  and	
  the	
  
                                   rehab	
  pa>ent.	
  	
  Kinect	
  for	
  Windows	
  is	
  now	
  a	
  
                                   rapidly	
  maturing	
  commercial	
  
                                   hardware	
  &	
  middleware	
  
                                   plaForm	
  through	
  which	
  we	
  
                                   deeply	
  integrate	
  our	
  solu>on	
  for	
  
                                   clinic	
  &	
  home	
  therapy	
  delivery.	
  


                                        Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  	
  
TM	
  




Our	
  Solu>on	
  
Respondesign’s	
  rehab	
  solu8on	
  provides	
  physical	
  therapists	
  a	
  tool	
  to	
  deliver	
  an	
  
engaging,	
  personalized	
  rehab	
  program	
  that	
  includes	
  pa8ent	
  monitoring	
  &	
  clinician	
  
repor8ng.	
  	
  Equipped	
  with	
  MicrosoP’s	
  Kinect	
  for	
  Windows	
  mo8on	
  sensor,	
  rehab	
  
facili8es	
  are	
  able	
  to	
  deliver	
  a	
  consistent	
  care	
  offering	
  for	
  the	
  pa8ent	
  both	
  in	
  the	
  care	
  
facility	
  and	
  at	
  home.	
  




                                           Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




BePer	
  Rehab	
  
Fitworld	
  increases	
  therapist	
  produc8vity	
  through	
  
automa8on	
  tools	
  that	
  provide	
  data	
  and	
  results.	
  Therapists	
  
can	
  quickly	
  assign	
  a	
  series	
  of	
  therapeu8c	
  exercises.	
  	
  
Through	
  deep	
  integra8on	
  with	
  the	
  Kinect	
  for	
  Windows	
  
mo8on	
  sensor	
  Fitworld	
  logs	
  evidence	
  of	
  the	
  prescribed	
  
treatment	
  documen8ng	
  date,	
  8me,	
  movement,	
  
repe88ons,	
  dura8on	
  and	
  other	
  details,	
  stored	
  in	
  a	
  
pa8ent’s	
  secure	
  record	
  on	
  the	
  Fitworld	
  cloud	
  service.	
  For	
  
pa8ents,	
  the	
  visual	
  and	
  audio	
  feedback	
  along	
  with	
  scoring	
  
for	
  accurate	
  performance	
  is	
  empowering	
  and	
  encouraging	
  
of	
  a	
  deeper	
  par8cipa8on	
  in	
  the	
  rehab	
  experience.	
  	
  



                                                                                                          -­‐	
  Automated	
  Care	
  Delivery	
  
                                                                                                          -­‐	
  Improved	
  Pa>ent	
  Experience	
  
                                                                                                          -­‐	
  Evidence	
  Based	
  Tracking	
  &	
  
                                                                                                          Repor>ng	
  


                                        Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




Fitworld	
  -­‐	
  The	
  Rehab	
  Cycle	
  
Therapist	
                                                         Therapist	
                        Assign	
  
     Assess	
  




Pa8ent	
                                                            Therapist	
  &	
  Pa8ent	
  


 Perform	
  
                                                                              Monitor	
  	
  

                     Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




Fitworld	
  
                           TM	
  




Fitworld	
  was	
  designed	
  for	
  easy	
  access	
  for	
  both	
  the	
  healthcare	
  professional	
  and	
  pa8ent	
  
home	
  use	
  as	
  a	
  cloud-­‐based	
  app	
  with	
  mul8ple	
  levels	
  of	
  access	
  authority.	
  	
  In	
  a	
  clinical	
  seWng	
  
accompanied	
  by	
  a	
  physical	
  therapist	
  Fitworld	
  for	
  rehab	
  requires	
  a	
  Windows	
  computer	
  with	
  
MicrosoP’s	
  Kinect	
  for	
  Windows	
  mo8on	
  sensor.	
  	
  At	
  home	
  the	
  client	
  can	
  access	
  Fitworld	
  for	
  
Rehab	
  without	
  Kinect	
  on	
  a	
  SmartTV,	
  Mac,	
  Android	
  or	
  Windows	
  PC	
  using	
  any	
  web	
  browser.	
  

                          PT	
  Administered	
  In	
  Facility	
  

                                                                                                                               Pa>ent	
  Performed	
  
                                                                                                                               At	
  Home	
  Without	
  
                                                                                                                                       Kinect	
  	
  




                                             Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




  Rehab	
  Demand	
  Drivers	
  
            Geriatric	
  	
                                                   Elderly	
  Popula8on	
                                                                Orthopedic	
  Rehab	
  
        Physical	
  Therapist	
                                                    Growth	
                                                                            On	
  The	
  Rise	
  
            Shortage	
  
                                                                                         39.6	
  Million	
  	
                                                                     262%	
  	
  
               +27%	
                                                                                      to	
                                                Increase	
  in	
  Hip	
  &	
  Knee	
  Replacements	
  	
  
                                                                                                                                                                                  2006	
  -­‐	
  2015	
  



                                                                                      	
  72.1	
  
                Demand	
  	
  Growth	
  	
                                                                                                                         Health	
  and	
  Human	
  Services	
  Administra8on	
  of	
  Aging	
  

                   by	
  2016	
                                                                                                                                 Musculoskeletal	
  Condi8ons	
  
                                                                                                                                                                           $510	
  Billion	
  
                   18%	
                                                                       Million	
  	
  
                                                                                               by	
  2030	
  
                                                                                                                                                                                   Cost	
  Of	
  Treatment	
  

                                                                                                                                                                           $399	
  Billion	
  
               PT	
  Jobs	
  Are	
  Open	
  
                                                                             19%	
  of	
  US	
  Popula8on	
  by	
  2015	
                                                                In	
  Lost	
  Wages	
  	
  
Bureau	
  of	
  Labor	
  Sta8s8cs,	
  APTA,	
  Forbes	
  2009	
                 Na8onwide	
  Inpa8ent	
  Sample	
  (NIS)	
                            The	
  Burden	
  of	
  Musculoskeletal	
  Diseases	
  in	
  the	
  United	
  States,	
  2004	
  Report	
  



                           These	
  challenges	
  will	
  increase	
  as	
  30	
  million	
  new	
  people	
  
                           enter	
  the	
  healthcare	
  system	
  in	
  2013	
  via	
  Obamacare.	
  
                                                                    Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
Rehab	
  Market	
  
                                                                                                                                             TM	
  




 Outpa8ent	
                                       Inpa8ent	
                                                   Home	
  Care	
  

                                                        Hospital	
  IRF	
  
      16K	
  Clinics	
                          Skilled	
  Nursing	
  Facility	
                                   23K	
  loca8ons	
  
                                               Contract	
  Rehab	
  Manager	
  
                                                Top	
  6:	
  6,927	
  loca8ons	
  
 Highly	
  Fragmented	
                                                                                          Least	
  expensive,	
  
                                                    Hospitals:	
  4,900	
                                         fastest	
  growth	
  
  $20B	
  in	
  Revenue	
                          Assisted	
  Living:	
  20K	
  
                                                   Nursing	
  Homes:	
  16K	
  	
                               $57B	
  in	
  Revenues	
  
                                                       CCRC:	
  2,000	
  




                              Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




Rehab	
  Market	
  -­‐	
  Outpa>ent	
  
The	
  outpa8ent	
  rehabilita8on	
  therapy	
  industry	
  in	
  the	
  US	
  consists	
  of	
  about	
  30,000	
  establishments	
  with	
  
combined	
  annual	
  revenue	
  of	
  approximately	
  $20	
  billion.	
  The	
  industry	
  is	
  highly	
  fragmented,	
  with	
  the	
  
top	
  50	
  companies	
  accoun8ng	
  for	
  less	
  than	
  25	
  percent	
  of	
  total	
  revenue.	
  The	
  outpa8ent	
  rehabilita8on	
  
industry	
  accounts	
  for	
  nearly	
  $5	
  billion	
  of	
  Medicare	
  spending.	
  This	
  figure	
  has	
  been	
  rising	
  steadily,	
  and	
  
has	
  more	
  than	
  doubled	
  since	
  2000	
  when	
  annual	
  rehabilita8on	
  expenditures	
  were	
  $2.1	
  billion.*	
  

 • 	
  Highly	
  fragmented	
  U.S.	
  outpa8ent	
  rehab	
  
 market,	
  over	
  16,000	
  clinics.	
  

 • 	
  No	
  outpa8ent	
  company	
  with	
  more	
  than	
  6%	
  
 market	
  share.	
  

 • 	
  Three	
  largest	
  outpa8ent	
  rehab	
  companies:	
  
                  − Select	
  Medical	
                                                                  	
  952	
  clinics	
  
                  − Physiotherapy	
  Assoc.                                                              	
  657	
  clinics	
  
                  − USPh             	
                                                                  	
  419	
  clinics	
  




 *	
  Brocair	
  Partners	
  –	
  Overview	
  of	
  the	
  Outpa6ent	
  Rehabilita6on	
  Market	
  2011	
  



                                                                                                    Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




     Rehab	
  Market	
  –	
  Inpa>ent	
  Customer	
  
    Customer:	
  Genesis	
  Rehab	
  Services	
  
    Objec8ve:	
  Falls	
  Preven8on	
  
    Solu8on:	
  Balance	
  In	
  Ac8on	
  Otago	
  Exercise	
  Program.	
  Fitworld	
  based	
  
    version	
  of	
  the	
  Otago	
  exercise	
  rou8nes	
  that	
  are	
  now	
  in	
  use	
  worldwide*.	
  	
  
    A	
  muscle	
  strengthening	
  and	
  balance-­‐retraining	
  exercises	
  of	
  increasing	
  
    difficulty,	
  combined	
  with	
  a	
  walking	
  program.	
  	
  
    Evidence-­‐based:	
  Fall	
  rate	
  was	
  reduced	
  by	
  35	
  percent	
  among	
  program	
  
    par8cipants*.	
  	
  Genesis	
  is	
  currently	
  beginning	
  internal	
  trials.	
  




                                                  Genesis’	
  “Balance	
  in	
  Ac.on”	
  (BIA)	
  system	
  will	
  be	
  implemented	
  in	
  
                                                  over	
  1,100	
  cap.ve	
  and	
  outsourced	
  rehab	
  facili.es	
  na.onwide.	
  	
  
Source:	
  CDC,	
  Campbell,	
  et	
  al.	
  and	
  Robertson,	
  et	
  al	
  
                                                                                 Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
Rehab	
  Market	
  -­‐	
  Inpa>ent	
  
                                                                                                                                                                                      TM	
  




                                   Long	
  Term	
  Acute	
  
                                   Care	
  Hospitals	
  &	
  
                                   Inpa>ent	
  Rehab	
  
                                       Facili>es	
                                            Currently	
  there	
  are	
  47.6	
  million	
  Medicare	
  
                                                                                              beneficiaries	
  with	
  an	
  es8mated	
  9,100	
  	
  
                                                                                              individuals	
  added	
  to	
  the	
  program	
  each	
  day	
  

                                                                                                    35%	
  of	
  Medicare	
  Beneficiaries	
  Are	
  
                               Skilled	
  Nursing	
  &	
                                         Discharged	
  From	
  Acute	
  Hospitals	
  to	
  Post-­‐
                                Rehab	
  Centers	
  
                                                                                                                    Acute	
  Care	
  


                                                                                                            Pa8ents	
  first	
                        Pa8ent	
  use	
  of	
  
                                                                                                          site	
  of	
  discharge	
                  site	
  during	
  90-­‐
                                                                                                             aPer	
  acute	
                          day	
  episode:	
  	
  
                                                                                                                   care:	
  	
                         52%	
  Skilled	
  
                                   Contract	
  Rehab	
                                                       41%	
  Skilled	
                            Nursing	
  
                                                                                                                  Nursing	
  
                                     Manager	
  


                                                                                                RTI, 2009: Examining Post Acute Care Relationships in an Integrated Hospital System




   Kindred Healthcare, November 2012           Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




Rehab	
  Market	
  –	
  Home	
  Care	
  
Home	
  Health	
  care	
  industry	
  includes	
  about	
  23,000	
  establishments	
  (single	
  loca8on	
  companies	
  
and	
  branches	
  of	
  mul8-­‐loca8on	
  companies)	
  with	
  combined	
  annual	
  revenue	
  of	
  $57	
  billion.	
  
Demand	
  Drivers	
  Include:	
  
• 	
  Aging	
  popula8on:	
  10K	
  US	
  ci8zens	
  become	
  eligible	
  for	
  Medicare	
  each	
  day	
  
• 	
  High	
  cost	
  of	
  skilled	
  nursing	
  facili8es	
  
• 	
  Rise	
  of	
  accountable	
  care	
  organiza8ons	
  (ACO)	
  that	
  coordinate	
  care	
  to	
  increase	
  efficiency	
  and	
  
reduce	
  costs	
  
• 	
  Innova8on	
  and	
  leveraging	
  the	
  use	
  of	
  technology	
  is	
  a	
  repeated	
  industry	
  theme	
  

     Gen6va	
  Corp.	
  Investors	
  Presenta6on	
  ,	
  December	
  	
  2012	
  




                                                                                                                                             Pa8ents	
  first	
                                  Pa8ent	
  use	
  of	
  
                                                             Lower	
  Cost	
  Per	
  Day	
                                                 site	
  of	
  discharge	
                            site	
  during	
  90-­‐
                                                             vs.	
  Hospital	
  &	
  SNF	
                                                    aPer	
  acute	
                                    day	
  episode:	
  	
  
                                                                                                                                                    care:	
  	
                                   61%	
  	
  Home	
  
                                                                                                                                              37%	
  	
  Home	
                                   Health	
  Care	
  
                                                                                                                                              Health	
  Care	
  


                                                                                                                                             Kindred:	
  RTI,	
  2009:	
  Examining	
  Post	
  Acute	
  Care	
  Rela8onships	
  
                                                                                                                                             in	
  an	
  Integrated	
  Hospital	
  System	
  


CMS	
  HCIS	
  data	
  files	
  for	
  2006.	
  Hospital	
  data	
  includes	
  	
  PPS	
  and	
  non-­‐PPS.	
  Home	
  health	
  day	
                    Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
calculated	
  based	
  on	
  60-­‐day	
  episode	
  
TM	
  




Fitworld	
  	
  -­‐	
  Business	
  Model	
  
Learning	
  from	
  the	
  Genesis	
  deal	
  and	
  understanding	
  their	
  model	
  for	
  care	
  delivery	
  we	
  have	
  developed	
  a	
  
license	
  based	
  business	
  model	
  for	
  Fitworld.	
  	
  This	
  model	
  is	
  based	
  on	
  a	
  site/seat	
  based	
  license	
  fee	
  along	
  
with	
  professional	
  services	
  fees	
  for	
  content	
  and	
  feature	
  customiza8on.	
  Home	
  use	
  of	
  Fitworld	
  with	
  
repor8ng	
  to	
  their	
  rehab	
  clinician	
  and	
  popula8on	
  repor8ng	
  to	
  Genesis	
  Rehab	
  administra8on	
  could	
  be	
  
billed	
  to	
  user	
  directly	
  or	
  to	
  the	
  user’s	
  “payor”	
  based	
  on	
  monthly	
  usage.	
  	
  The	
  Genesis	
  deal	
  was	
  ground	
  
breaking	
  and	
  financial	
  terms	
  were	
  not	
  op8mal.	
  	
  They	
  are	
  a	
  strategic	
  partner	
  and	
  we	
  agreed	
  to	
  
exclusivity	
  for	
  one	
  year	
  for	
  “elder	
  care	
  falls	
  preven8on”	
  rehab	
  category.	
  	
  	
  

Highly	
  Leveragable	
  Architecture	
  
The	
  Fitworld	
  plarorm	
  is	
  purpose	
  built	
  to	
  allow	
  for	
  the	
  integra8on	
  of	
  several	
  categories	
  of	
  proscribed	
  
rehab	
  fitness	
  as	
  well	
  as	
  general	
  fitness	
  &	
  injury	
  preven8on.	
  	
  With	
  its’	
  cloud	
  app	
  architecture	
  and	
  real-­‐
8me	
  content	
  delivery	
  model,	
  Fitworld	
  is	
  highly	
  customizable	
  for	
  both	
  features	
  and	
  content	
  allowing	
  
for	
  rapid	
  deployment	
  and	
  single	
  point	
  of	
  delivery	
  for	
  new	
  feature	
  deployment.	
  

Compe>>ve	
  Advantage	
  
Respondesign’s	
  advantage	
  is	
  our	
  speed	
  to	
  market,	
  flexible	
  architecture	
  and	
  support	
  for	
  rehab	
  
clinician	
  program	
  design	
  and	
  publishing.	
  	
  We	
  have	
  deep	
  integra8on	
  with	
  the	
  Kinect	
  mo8on	
  sensing	
  
technology	
  through	
  a	
  deep	
  technical	
  and	
  market	
  development	
  partnership	
  with	
  MicrosoP’s	
  Kinect	
  
for	
  Windows	
  group.	
  	
  Our	
  management	
  team	
  has	
  significant	
  soPware	
  start	
  up	
  thru	
  public	
  company	
  
experience	
  in	
  developing	
  and	
  deploying	
  consumer	
  facing	
  enterprise	
  plarorm	
  soPware.	
  


                                                  Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  
TM	
  




                                                                                                       Management	
  Team	
  
Ted	
  Spooner	
  -­‐	
  CEO:	
  
Co-­‐founder	
  of	
  RDI	
  with	
  company	
  development	
  experience	
  ranging	
  from	
  start-­‐up	
  to	
  IPO.	
  	
  SoPware	
  
development	
  experience	
  in	
  both	
  enterprise	
  and	
  consumer	
  facing	
  applica8ons.	
  As	
  founder	
  and	
  
CEO,	
  Ted	
  took	
  Corillian,	
  Inc.	
  public	
  in	
  2000	
  (Nasdaq:	
  CORI).	
  	
  Corillian	
  was	
  sold	
  to	
  CheckFree	
  
(Nasdaq:	
  CKFR)	
  in	
  2007	
  for	
  $245m.	
  	
  	
  

John	
  Grispon	
  –	
  EVP	
  Sales,	
  Marke>ng	
  &	
  Business	
  Development:	
  
Co-­‐founder	
  with	
  a	
  demonstrated	
  capacity	
  to	
  lead	
  organiza8ons	
  ranging	
  from	
  a	
  first-­‐year	
  start-­‐up	
  
to	
  a	
  global	
  soPware	
  giant.	
  	
  Previously	
  he	
  founded	
  Brain	
  Thaw,	
  a	
  marke8ng	
  consultancy	
  for	
  start-­‐
ups,	
  ran	
  the	
  business	
  development	
  division	
  of	
  Corillian,	
  Inc.,	
  the	
  online	
  banking	
  pioneer	
  now	
  
part	
  of	
  Fiserv,	
  and	
  spent	
  nearly	
  12	
  years	
  at	
  MicrosoP	
  Corpora8on	
  with	
  his	
  last	
  post	
  as	
  Worldwide	
  
Banking	
  Industry	
  Manager.	
  	
  

Jason	
  Leighton	
  -­‐	
  CTO:	
  
RDI	
  co-­‐founder	
  and	
  game	
  industry	
  veteran	
  of	
  over	
  15	
  years,	
  Jason	
  has	
  been	
  at	
  the	
  forefront	
  of	
  
emerging	
  technologies	
  right	
  from	
  the	
  beginning	
  of	
  his	
  career.	
  The	
  first	
  game	
  series	
  he	
  worked	
  
on,	
  "Descent",	
  went	
  on	
  to	
  become	
  one	
  of	
  the	
  bestselling	
  and	
  most	
  iconic	
  games	
  of	
  a	
  genera8on.	
  
Jason	
  has	
  worked	
  for	
  THQ,	
  Atari,	
  and	
  Interplay,	
  in	
  both	
  management	
  and	
  senior	
  developer	
  roles.	
  
He	
  has	
  been	
  Respondesign's	
  Chief	
  Technology	
  Officer	
  since	
  2003	
  where	
  he	
  directed	
  the	
  efforts	
  
that	
  led	
  to	
  "Yourself	
  Fitness"	
  and	
  the	
  mul8-­‐million	
  selling	
  UbisoP	
  8tle	
  "My	
  Fitness	
  Coach".	
  


                                             Highly	
  Confiden8al	
  –	
  Respondesign	
  Inc.	
  –	
  Copyright	
  2013	
  

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Fitworld rehab gust

  • 1. TM   The  Problem  We  Solve   The  demand  for  physical  therapy  is  exploding  at  such  a  rate  the  industry  must  turn  to   technology  to  meet  this  growing  need  and  expand  the  tradi8on  reach  of  therapy  from   the  clinic  to  the  home.    A  rapidly  aging  popula8on,  the  increasing  incidence  of  diseases   driven  by  sedentary  lifestyles,  and  stunning  medical  advances  in  joint  replacement  are   all  contribu8ng  factors  to  this  dilemma.    Pa8ent  engagement  required  for  high  efficacy   both  in  clinic  and  at  home  is  a  cri8cal  challenge  in  solu8on  design.   Armed  with  low  cost  sensor  technology  through  the   use  of  Microso;’s  Kinect  for  Windows  mo>on  sensor,   Respondesign  has  created  FitWorld  to  address  these   challenges  for  both  the  physical  therapist  and  the   rehab  pa>ent.    Kinect  for  Windows  is  now  a   rapidly  maturing  commercial   hardware  &  middleware   plaForm  through  which  we   deeply  integrate  our  solu>on  for   clinic  &  home  therapy  delivery.   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013    
  • 2. TM   Our  Solu>on   Respondesign’s  rehab  solu8on  provides  physical  therapists  a  tool  to  deliver  an   engaging,  personalized  rehab  program  that  includes  pa8ent  monitoring  &  clinician   repor8ng.    Equipped  with  MicrosoP’s  Kinect  for  Windows  mo8on  sensor,  rehab   facili8es  are  able  to  deliver  a  consistent  care  offering  for  the  pa8ent  both  in  the  care   facility  and  at  home.   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 3. TM   BePer  Rehab   Fitworld  increases  therapist  produc8vity  through   automa8on  tools  that  provide  data  and  results.  Therapists   can  quickly  assign  a  series  of  therapeu8c  exercises.     Through  deep  integra8on  with  the  Kinect  for  Windows   mo8on  sensor  Fitworld  logs  evidence  of  the  prescribed   treatment  documen8ng  date,  8me,  movement,   repe88ons,  dura8on  and  other  details,  stored  in  a   pa8ent’s  secure  record  on  the  Fitworld  cloud  service.  For   pa8ents,  the  visual  and  audio  feedback  along  with  scoring   for  accurate  performance  is  empowering  and  encouraging   of  a  deeper  par8cipa8on  in  the  rehab  experience.     -­‐  Automated  Care  Delivery   -­‐  Improved  Pa>ent  Experience   -­‐  Evidence  Based  Tracking  &   Repor>ng   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 4. TM   Fitworld  -­‐  The  Rehab  Cycle   Therapist   Therapist   Assign   Assess   Pa8ent   Therapist  &  Pa8ent   Perform   Monitor     Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 5. TM   Fitworld   TM   Fitworld  was  designed  for  easy  access  for  both  the  healthcare  professional  and  pa8ent   home  use  as  a  cloud-­‐based  app  with  mul8ple  levels  of  access  authority.    In  a  clinical  seWng   accompanied  by  a  physical  therapist  Fitworld  for  rehab  requires  a  Windows  computer  with   MicrosoP’s  Kinect  for  Windows  mo8on  sensor.    At  home  the  client  can  access  Fitworld  for   Rehab  without  Kinect  on  a  SmartTV,  Mac,  Android  or  Windows  PC  using  any  web  browser.   PT  Administered  In  Facility   Pa>ent  Performed   At  Home  Without   Kinect     Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 6. TM   Rehab  Demand  Drivers   Geriatric     Elderly  Popula8on   Orthopedic  Rehab   Physical  Therapist   Growth   On  The  Rise   Shortage   39.6  Million     262%     +27%   to   Increase  in  Hip  &  Knee  Replacements     2006  -­‐  2015    72.1   Demand    Growth     Health  and  Human  Services  Administra8on  of  Aging   by  2016   Musculoskeletal  Condi8ons   $510  Billion   18%   Million     by  2030   Cost  Of  Treatment   $399  Billion   PT  Jobs  Are  Open   19%  of  US  Popula8on  by  2015   In  Lost  Wages     Bureau  of  Labor  Sta8s8cs,  APTA,  Forbes  2009   Na8onwide  Inpa8ent  Sample  (NIS)   The  Burden  of  Musculoskeletal  Diseases  in  the  United  States,  2004  Report   These  challenges  will  increase  as  30  million  new  people   enter  the  healthcare  system  in  2013  via  Obamacare.   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 7. Rehab  Market   TM   Outpa8ent   Inpa8ent   Home  Care   Hospital  IRF   16K  Clinics   Skilled  Nursing  Facility   23K  loca8ons   Contract  Rehab  Manager   Top  6:  6,927  loca8ons   Highly  Fragmented   Least  expensive,   Hospitals:  4,900   fastest  growth   $20B  in  Revenue   Assisted  Living:  20K   Nursing  Homes:  16K     $57B  in  Revenues   CCRC:  2,000   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 8. TM   Rehab  Market  -­‐  Outpa>ent   The  outpa8ent  rehabilita8on  therapy  industry  in  the  US  consists  of  about  30,000  establishments  with   combined  annual  revenue  of  approximately  $20  billion.  The  industry  is  highly  fragmented,  with  the   top  50  companies  accoun8ng  for  less  than  25  percent  of  total  revenue.  The  outpa8ent  rehabilita8on   industry  accounts  for  nearly  $5  billion  of  Medicare  spending.  This  figure  has  been  rising  steadily,  and   has  more  than  doubled  since  2000  when  annual  rehabilita8on  expenditures  were  $2.1  billion.*   •   Highly  fragmented  U.S.  outpa8ent  rehab   market,  over  16,000  clinics.   •   No  outpa8ent  company  with  more  than  6%   market  share.   •   Three  largest  outpa8ent  rehab  companies:   − Select  Medical    952  clinics   − Physiotherapy  Assoc.  657  clinics   − USPh    419  clinics   *  Brocair  Partners  –  Overview  of  the  Outpa6ent  Rehabilita6on  Market  2011   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 9. TM   Rehab  Market  –  Inpa>ent  Customer   Customer:  Genesis  Rehab  Services   Objec8ve:  Falls  Preven8on   Solu8on:  Balance  In  Ac8on  Otago  Exercise  Program.  Fitworld  based   version  of  the  Otago  exercise  rou8nes  that  are  now  in  use  worldwide*.     A  muscle  strengthening  and  balance-­‐retraining  exercises  of  increasing   difficulty,  combined  with  a  walking  program.     Evidence-­‐based:  Fall  rate  was  reduced  by  35  percent  among  program   par8cipants*.    Genesis  is  currently  beginning  internal  trials.   Genesis’  “Balance  in  Ac.on”  (BIA)  system  will  be  implemented  in   over  1,100  cap.ve  and  outsourced  rehab  facili.es  na.onwide.     Source:  CDC,  Campbell,  et  al.  and  Robertson,  et  al   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 10. Rehab  Market  -­‐  Inpa>ent   TM   Long  Term  Acute   Care  Hospitals  &   Inpa>ent  Rehab   Facili>es   Currently  there  are  47.6  million  Medicare   beneficiaries  with  an  es8mated  9,100     individuals  added  to  the  program  each  day   35%  of  Medicare  Beneficiaries  Are   Skilled  Nursing  &   Discharged  From  Acute  Hospitals  to  Post-­‐ Rehab  Centers   Acute  Care   Pa8ents  first   Pa8ent  use  of   site  of  discharge   site  during  90-­‐ aPer  acute   day  episode:     care:     52%  Skilled   Contract  Rehab   41%  Skilled   Nursing   Nursing   Manager   RTI, 2009: Examining Post Acute Care Relationships in an Integrated Hospital System Kindred Healthcare, November 2012 Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 11. TM   Rehab  Market  –  Home  Care   Home  Health  care  industry  includes  about  23,000  establishments  (single  loca8on  companies   and  branches  of  mul8-­‐loca8on  companies)  with  combined  annual  revenue  of  $57  billion.   Demand  Drivers  Include:   •   Aging  popula8on:  10K  US  ci8zens  become  eligible  for  Medicare  each  day   •   High  cost  of  skilled  nursing  facili8es   •   Rise  of  accountable  care  organiza8ons  (ACO)  that  coordinate  care  to  increase  efficiency  and   reduce  costs   •   Innova8on  and  leveraging  the  use  of  technology  is  a  repeated  industry  theme   Gen6va  Corp.  Investors  Presenta6on  ,  December    2012   Pa8ents  first   Pa8ent  use  of   Lower  Cost  Per  Day   site  of  discharge   site  during  90-­‐ vs.  Hospital  &  SNF   aPer  acute   day  episode:     care:     61%    Home   37%    Home   Health  Care   Health  Care   Kindred:  RTI,  2009:  Examining  Post  Acute  Care  Rela8onships   in  an  Integrated  Hospital  System   CMS  HCIS  data  files  for  2006.  Hospital  data  includes    PPS  and  non-­‐PPS.  Home  health  day   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013   calculated  based  on  60-­‐day  episode  
  • 12. TM   Fitworld    -­‐  Business  Model   Learning  from  the  Genesis  deal  and  understanding  their  model  for  care  delivery  we  have  developed  a   license  based  business  model  for  Fitworld.    This  model  is  based  on  a  site/seat  based  license  fee  along   with  professional  services  fees  for  content  and  feature  customiza8on.  Home  use  of  Fitworld  with   repor8ng  to  their  rehab  clinician  and  popula8on  repor8ng  to  Genesis  Rehab  administra8on  could  be   billed  to  user  directly  or  to  the  user’s  “payor”  based  on  monthly  usage.    The  Genesis  deal  was  ground   breaking  and  financial  terms  were  not  op8mal.    They  are  a  strategic  partner  and  we  agreed  to   exclusivity  for  one  year  for  “elder  care  falls  preven8on”  rehab  category.       Highly  Leveragable  Architecture   The  Fitworld  plarorm  is  purpose  built  to  allow  for  the  integra8on  of  several  categories  of  proscribed   rehab  fitness  as  well  as  general  fitness  &  injury  preven8on.    With  its’  cloud  app  architecture  and  real-­‐ 8me  content  delivery  model,  Fitworld  is  highly  customizable  for  both  features  and  content  allowing   for  rapid  deployment  and  single  point  of  delivery  for  new  feature  deployment.   Compe>>ve  Advantage   Respondesign’s  advantage  is  our  speed  to  market,  flexible  architecture  and  support  for  rehab   clinician  program  design  and  publishing.    We  have  deep  integra8on  with  the  Kinect  mo8on  sensing   technology  through  a  deep  technical  and  market  development  partnership  with  MicrosoP’s  Kinect   for  Windows  group.    Our  management  team  has  significant  soPware  start  up  thru  public  company   experience  in  developing  and  deploying  consumer  facing  enterprise  plarorm  soPware.   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013  
  • 13. TM   Management  Team   Ted  Spooner  -­‐  CEO:   Co-­‐founder  of  RDI  with  company  development  experience  ranging  from  start-­‐up  to  IPO.    SoPware   development  experience  in  both  enterprise  and  consumer  facing  applica8ons.  As  founder  and   CEO,  Ted  took  Corillian,  Inc.  public  in  2000  (Nasdaq:  CORI).    Corillian  was  sold  to  CheckFree   (Nasdaq:  CKFR)  in  2007  for  $245m.       John  Grispon  –  EVP  Sales,  Marke>ng  &  Business  Development:   Co-­‐founder  with  a  demonstrated  capacity  to  lead  organiza8ons  ranging  from  a  first-­‐year  start-­‐up   to  a  global  soPware  giant.    Previously  he  founded  Brain  Thaw,  a  marke8ng  consultancy  for  start-­‐ ups,  ran  the  business  development  division  of  Corillian,  Inc.,  the  online  banking  pioneer  now   part  of  Fiserv,  and  spent  nearly  12  years  at  MicrosoP  Corpora8on  with  his  last  post  as  Worldwide   Banking  Industry  Manager.     Jason  Leighton  -­‐  CTO:   RDI  co-­‐founder  and  game  industry  veteran  of  over  15  years,  Jason  has  been  at  the  forefront  of   emerging  technologies  right  from  the  beginning  of  his  career.  The  first  game  series  he  worked   on,  "Descent",  went  on  to  become  one  of  the  bestselling  and  most  iconic  games  of  a  genera8on.   Jason  has  worked  for  THQ,  Atari,  and  Interplay,  in  both  management  and  senior  developer  roles.   He  has  been  Respondesign's  Chief  Technology  Officer  since  2003  where  he  directed  the  efforts   that  led  to  "Yourself  Fitness"  and  the  mul8-­‐million  selling  UbisoP  8tle  "My  Fitness  Coach".   Highly  Confiden8al  –  Respondesign  Inc.  –  Copyright  2013