ResearchMoz presents this most up-to-date research on "Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies".

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Multiplay in the AME: Pricing Discounts and Value-Added
Services are Key Operator Strategies
ResearchMoz presents this most up-to-date research on "Multiplay in the AME: Pricing
Discounts and Value-Added Services are Key Operator Strategies".
Globally, operators are striving to develop new revenue streams, increase margins and ARPS,
retain existing customers and reduce churn. Multiplay bundle services, combining traditional
telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the
strategies being adopted by operators in AME to reach these goals. Operators in AME are still

2. highly focused on attracting customers to multiplay bundles through aggressive pricing
discounts. However, operators are starting to develop value-added services that can integrate
with their multiplay offers as they aim to provide unique experiences to customers.
Key Findings
 At year-end 2015, the AME region registered 11.3m multiplay households and will reach
28.4m by year-end 2020, witnessing a CAGR of 20.3%. Multiplay adoption growth will be
mainly driven by South Africa, Israel, UAE, Saudi Arabia and Qatar, buoyed by high fixed
broadband and pay-tv penetration in the region.
 Multiplay services have a limited presence across AME region due to underdeveloped
fixed broadband infrastructure and low fixed penetration rates in most of the countries.
 Most operators in are primarily focused on price discount as value proposition to
promote their multiplay offerings. However, operators are increasingly starting to enhance
their multiplay offerings by integrated it with innovative value-added services.
Synopsis
Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator
Strategies’ is a Telecom Insider by Pyramid Research, provides an executive-level overview of
the multiplay services market in the AME region, with forecasts of key indicators up to 2020. It
delivers deep quantitative and qualitative insight into the multiplay services market, analyzing
key trends on fixed-mobile convergence, assessing business models and pricing strategies and
evaluating market players. It provides in-depth analysis of the following:

3.  Market size and forecast: a look at the total market size and forecast for multiplay services
in Africa and Middle East.
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 Multiplay value proposition: an analysis of the value proposition models that operators
implemented in order to foster their multiplay services offer and attract customers.
 Case studies: this section details the key findings regarding competitive analysis, product
offering, pricing strategy, and strategic actions that operators are developing to enhance
customer experience of multiplay service users.
Reasons To Buy
 This Telecom Insider helps executives build proactive, profitable growth strategies by
offering comprehensive, relevant analysis of the multiplay services market in Africa and
Middle based on insights directly from local market players
 The report is designed for an executive-level audience, boasting presentation quality that
allows it to be turned into presentable material immediately.
 The broad but detailed perspective will help operators, equipment vendors and other
telecom industry players to succeed in the challenging telecoms market.

4.  The competitive landscape and the major players are given extra attention, enabling local
players or prospective market entrants to gain the insight they need.
 The report brings several case studies that showcase the business model that operators
are implementing regarding multiplay services, triple bundles and fixed-mobile
convergence services
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pricing-discounts-and-valueadded-services-are-key-operator-strategies-report.html

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