Learn seven simple, easy and practical strategies to get rich in your niche. Based on Susan Friedmann, CSP, The NichePreneur Coach's best-selling book, "Riches in Niches: How to Make it BIG in a small Market."

2. How to Get
Rich in Your Niche:
7 Strategies for Success
Susan Friedmann, CSP

4. What’s the Problem?

5. What’s the Problem?
• Too many products/services
in the marketplace

6. What’s the Problem?
• Too many products/services
in the marketplace
• Products/services look
identical to the public

7. What’s the Problem?
• Too many products/services
in the marketplace
• Products/services look
identical to the public
• Very little difference between
salespeople

8. What’s the Problem?
• Too many products/services
in the marketplace
• Products/services look
identical to the public
• Very little difference between
salespeople
• Price is often a determining
factor

10. What’s the Solution?
Position yourself as
an “EXPERT”

11. What’s the Solution?
Position yourself as
an “EXPERT”
NichePreneur™

13. What is a NichePreneur™?
Someone who...
... specializes in a Niche
... becomes an Expert
... uses their Expert Identity to
anchor a profitable business

15. The Niche Marketing Recipe
• Take a market
• Cut it up into small segments
• Focus on one or more smaller pieces

17. NichePreneur™ Benefits

18. NichePreneur™ Benefits
• Fewer competitors

19. NichePreneur™ Benefits
• Fewer competitors
• More efficient

20. NichePreneur™ Benefits
• Fewer competitors
• More efficient
• More profitable

21. NichePreneur™ Benefits
• Fewer competitors
• More efficient
• More profitable
• Increased visibility

23. The GEL Formula
The glue that holds your
Niche together

25. G = Growing

26. Industries Currently In “Growth” Mode
•! Food Service
•! Education
•! Ambulatory health care
•! Administrative & support services
•! Professional, scientific & technical services
•! Nursing & Residential Care
•! Hospitals
•! Specialty trade contractors
•! Credit intermediation
•! Chemical manufacturing
•! Securities, commodities & investments
•! Amusement, gambling & recreation
•! Management
•! Construction of buildings
•! Accommodations
U.S. Dept. of Labor
•! Social Assistance

28. E = Experience

30. L = Love

32. Decisions to Make
Niche by...
... Target Audience
... Industry
... Target & Industry
... Geography
... Product/Service

34. Hitch Your NICHE

35. Hitch Your NICHE
N EEDS

36. Hitch Your NICHE
N EEDS
I NFLUENCES

37. Hitch Your NICHE
N EEDS
I NFLUENCES
C HALLENGES

38. Hitch Your NICHE
N EEDS
I NFLUENCES
C HALLENGES
H ELP

39. Hitch Your NICHE
N EEDS
I NFLUENCES
C HALLENGES
H ELP
E XPLORE

41. The NichePreneur™ Mantra

42. The NichePreneur™ Mantra
BE THE EXPERT

44. Niche Marketing Strategies

45. Niche Marketing Strategies
1 Create a Name
Build
2
Media Muscle
Move Movers
3
Shake Shakers
Catch
4
Writing Fever

47. Niche Marketing Strategies
5 Produce Products
6 Share Wisdom
7 Offer Services

49. Choose the Right Name
Choose a name that says
what you do
1

51. Questions:
What does your name say about your business?
Does it set you apart from others in your field?
Does your name communicate what you do?
What do you like about your business’ name?
Have your ever considered changing the name of your
business? Why or why not?

53. Build Your Media Muscle
2

54. Build Your Media Muscle
1. Best media to reach your
target audience
2

55. Build Your Media Muscle
1. Best media to reach your
target audience
2. Research & familiarize
with this media
2

56. Build Your Media Muscle
1. Best media to reach your
target audience
2. Research & familiarize
with this media
3. Consider your angles
2

57. Build Your Media Muscle
1. Best media to reach your
target audience
2. Research & familiarize
with this media
3. Consider your angles
4. Make your pitch
2

60. Move Movers, Shake Shakers
3

61. Move Movers, Shake Shakers
6 Ways to Get Involved with the Industry...
1. Take the initiative
2. Become an active member
3. Seek out committee openings
4. Work hard
5. Advance through the ranks
3
6. Decide how far you want to go

63. Questions:
Are there opportunities for me to get involved?
Do I know other members or this organization?
Is this a local or a national organization?
Are there opportunities to grow outside my local area?
Do I have time to commit to this organization?

65. Catch Writing Fever
4

66. Catch Writing Fever
Benefits...
1. Enhances credibility
2. Reaches wider audience
3. Displays depth of knowledge
4. Minimizes entry costs
4

68. What People Want
4

69. What People Want
Education
Illumination
Entertainment
Inspiration
Options
4

74. Produce Products
Create informational
products
5

78. Develop Wisdom Sharing
Develop ways
to educate your
target audience
6

80. Offer Services
The Expert is
Always “In”
7

82. Top Development Ideas
Software
Newsletters Blogs
Programs
Consulting Teleseminars
Home Study Membership
Webinars
Courses Programs
Train the Trainer
Coaching
Programs

83. www.richesinniches.com

84. Have Susan coach you to
“Be The Expert”
and Get Rich in Your Niche
www.richesinniches.com