1. Skills journalists need in a
Digital Era
Teresa Schmedding
Assistant Managing Editor, Daily Herald Media Group
President, American Copy Editors Society
tschmedding@dailyherald.com @tschmedding
Classes you should take to get a job now
and a better job in 5 years
2. Marketing
You’ll need to market yourself to get hired
You’ll need to market yourself to get
promoted
You’ll need to market your work
3. Strategic planning, budgeting,
business plans
You’ll need to plan your career
You’ll need to justify spending on projects,
hires, purchases, innovations
You’ll need to justify the expense for your
staff or yourself
4. Public speaking, debate
You’ll need to speak up in meetings
You’ll need to be able to make presentations
You’ll need to be able to win arguments,
handle public conflicts
5. Business psychology
You’ll need to be successful with crazy and
sane bosses
You’ll need to be successful with crazy and
sane co-workers
You’ll need to be successful with crazy and
sane employees
You’ll need to make your crazy or sane self
successful
6. Outside the classroom
You’ll need to know what’s happening in
your industry
You’ll need to be ahead of the curve, not
behind
You’ll need to be smarter, faster, smarter
7. Accuracy, quality rules
Basic rules on accuracy and verification
stand regardless of platform
Standard of completeness may change
Without credibility, our words are
meaningless
Notas do Editor
Industry has changed. Public no longer willing to take whatever content we dish out. Employers no longer willing to take whatever schools dish out.
What do you bring to the table that X doesn’t? Why should I send you to china? How is it important to our readers?
Last three jobs didn’t exist before I had them
Myers Briggs? Listening preferences?
What do you read? Too many of you like the design and technology but not enough the actual news.
Don’t print it online if you’re not sure, any more than you would in print. Vultee study