1. From Authorship
to Authority
Why Claiming
Your Identity Matters

2. @simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

3. • Essex lad
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

4. • Essex lad
• Spurs supporter
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

5. • Essex lad
• Spurs supporter
• “Visited” US 1982
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

6. • Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

7. • Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

8. • Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
• Still an Essex lad
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency

9. From Authorship
to Authority
Why Claiming
Your Identity Matters

10. @simmonet #SMX
Content is King
Authority Content is “Kingier”+ Authority

11. Content is King
Authority Content is “Kingier”
@simmonet #SMX

12. Kingier ?
@simmonet #SMX

13. Kingier like
King Kong!
@simmonet #SMX

14. Kingier Content
Not like the old days…

15. Kingier Content
Quality over Quantity!

16. Unique
Kingier Content
Quality
Engaging
Relevant
Trusted

17. Trusted
Kingier Content
Quality

18. trust = links
@simmonet #SMX
(of course links are still important)
old

19. BUT…
Until…
Links were / are
relatively easy
to ‘game’

20. trust = links
@simmonet #SMX
new

21. trust = authority
@simmonet #SMX
(of course links are still important)
new

22. authority is
@simmonet #SMX
known credible topic expert

23. Entities to Identities
@simmonet SMX
Claim & Connect
known

24. known credible topic expert
• Connecting;
known entities
to known identities
• Social / Google+
• Rel = author

25. Establish Credibility
@simmonet SMX
Create Worthy Content
credible

26. known credible topic expert
Algorithmic ‘review’
Human review
@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/
• Links
• Engagement

27. known credible topic expert
• What Expertise?
–Focus
–Consistent
@simmonet #SMX
• What Signals?
–Yes… links 
–Citations / Co-citations
–Associations / Affiliations
–Social Mentions / Sentiment
–“Digital footprint”

28. Build Your Digital Footprint
@simmonet #SMX

29. Mentions. Associations. Citations. Connections. Links.
+ 1’s
shares
likes
tweets
Chatter
bookmarks
sentiment.
bananas
Kingier Content Inspires Interaction
Love your content
Told my friends!

30. @simmonet #SMX
Can’t fake it…
Kings don’t
need to cheat
Well you can…
… but why?

31. @simmonet #SMX
So how
do we
build
Kingier?
and
why?

32. Building Authority (kingier)
• Claim & Connect
– Google+ / Other profiles
• Build Credibility
– Create great content (worthy)
• Expand Your Footprint
– Onsite, social / guest / PR
• Follow the Rules
– Kings don’t (need to) cheat
• Engage!
– Inspire interactions
– Social signals
@simmonet #SMX

33. Success?
Why Claiming
Your Identity Matters
@simmonet SMX

34. “We’re (Google) doing a better job
of detecting when someone is sort
of an authority in a specific space…
and trying to make sure that those
rank a little more highly if you’re
some sort of authority...”
@simmonet #SMX
matt kong cutts

35. Kingier Success
• Better Visibility
– “Brand” factor (trust)
– Authorities rank
• Better “Clickability”
– SERP display
• Links Build Themselves
– Well not exactly…
More likely organically
• And…
– It’s good to be the King

36. Thank you!
You get bananas

37. Grant Simmons
grant@thesearchagency.com
@simmonet
linkedin.com/in/simmonet
www.thesearchagency.co.uk
www.thesearchagency.com
www.thesearchagents.com

38. From Authorship
to Authority
Why Claiming
Your Identity Matters