A presentation I was asked to give at the EU Trainee Career Day on June 28, 2013, explaining the key role of social media in the job search process today. Social networking sites such as LinkedIn and Twitter allow the employer to discover who you are beyond your resume, cover letter, or interview - but they also offer job seekers an opportunity to learn more about specific companies they are interested in, to connect with other employees at those companies, and stay posted on the latest job openings.

1. Social
Networking
for
a
Job
How-­‐to
Social
Media
Job
Search
Truus
Heremans
@trooogle

2. A
li>le
bit
about
me…
• Online
MarkeAng
Consultant
• Social
Media
Strategist
• Content
MarkeAng
• SiteVisibility
(UK);
Social
Search
Specialist
be.linkedin.com/in/truusheremans
@trooogle
www.sociallyvisual.com

3. “Nobody
ever
got
a
job
siPng
at
home
waiAng
for
the
phone
to
ring”
-­‐
James
Loomstein

4. The
most
effecAve
way
to
get
a
job
has
always
been
through
networking
and
contacAng
people
you
know

5. And
Social
media
is
perfectly
designed
for
that

6. Job
seekers
are
no
longer
limited
to
business
cards,
job
boards
and
newspapers

7. Social
media
is…
• Global
• Immediate
• Endless
and
open
• A
web
of
networks
and
connecAons
– Your
friends
of
friends
– Expanding
your
reach
exponenAally
– Gain
visibility

8. How
are
you
connected?

9. How
could
Social
media
be
part
of
your
job
hunt?

10. Recruiters
are
going
social

11. Recruiters
are
going
social

12. Recruiters
are
going
social
• To
post
jobs
• To
filter
and
source
candidates
• To
target
a
specific
set
of
skills
• Find
candidates
who
otherwise
might
not
apply
• To
increase
the
company’s
brand
recogniAon

13. To
post
jobs
Source:
social
recruiAng
company
Work4
Labs

14. To
post
jobs
Source:
social
recruiAng
company
Work4
Labs

15. To
screen
candidates
Using
social
media
to
learn
more
about
the
candidate
and
get
a
be>er
idea
of
their
fit
for
the
posiAon
and
the
organisaAon
in
general

16. Find
candidates
who
otherwise
might
not
apply

17. Social
Media
allows
job
seekers
to
focus
their
search
With
access
to
specific
informaAon
about
companies,
industries
and
hiring
managers
to
be>er
target
their
job
search

18. Social
Media
allows
job
seekers
to
extend
their
reach
Using
their
social
network
contacts
to
help
with
their
job
search

19. How
can
you
make
sure
that
employers
noAce
you?

20. LinkedIn
• 100%
complete
your
profile
– Fill
out
all
secAons
– Add
a
picture
• Include
keywords
and
skills,
making
it
easier
for
recruiters
to
find
you
• Join
Groups
• Follow
your
target
companies
• Give
and
ask
for
recommendaAons
• More
connecAons
means
more
opportuniAes
• Write
your
profile
for
the
job
you
want,
not
only
the
jobs
you’ve
had

21. Use
LinkedIn
Advanced
Job
Search

22. Build
ConnecAons
• You
could
have
the
greatest
LinkedIn
profile
in
the
world,
but
if
you
don’t
have
any
connecAons,
it
won’t
get
you
very
far
• Building
up
your
network
of
connecAons
is
one
of
the
most
important
tools
on
LinkedIn

23. Specify
Interests
• Companies
• Groups
• Influencers

24. Post
Updates
Post
relevant
professional
updates
–
think
of
them
like
brief
conversaAons
at
networking
events

25. OpAmise
Twi>er
• Add
a
picture
• Make
your
bio
count
• Add
a
link
to
your
social
profiles
– LinkedIn
– About.me
– Your
blog,
if
you
have
one
• Create
or
follow
Twi>er
lists
• Follow
relevant
people
– Well-­‐known
industry
experts

26. Facebook
SomeAmes,
Facebook
can
land
you
in
hot
water
with
your
boss…
However,
it
can
be
used
to
help
your
job
search

27. Facebook
• Be
careful
• Update
bio
with
company
info
and
history
of
posiAons
• Company
Pages
• Privacy
sePngs

28. >>>
Your
resume
is
now
a
Google
search

29. “Nobody
ever
found
a
job
waiAng
for
tweets
to
flow
in”
-­‐
Me

30. IdenAfy
Needs
• What
are
companies
needs?
• What
are
hiring
managers
looking
for?
• Research
the
company
thoroughly
and
connect

31. Personalise
your
message
BlasAng
generic
messages
is
equivalent
to
walking
down
a
busy
street
shouAng
that
you
are
looking
for
work;
you
are
speaking
to
nobody
in
parAcular
and
wasAng
your
Ame…

32. Do
something
different
Put
your
best
(QR)
face
forward…

33. Do
something
different
Video
killed
the
resume
star?

34. Anywhere
on
your
wish
list?
Do
something
different

35. Social
media
alone
won’t
close
the
deal…
• Online
(social)
searches
and
research
are
a
great
way
to
support
your
offline
search
and
networking
• First
point-­‐of-­‐contact
• Once
you
have
established
an
introducAon,
take
your
relaAonship
offline

36. The
Interview
Social
media
is
just
a
way
to
engage
potenAal
employers.
You
sAll
need
a
resume
in
printed
and
digital
format

37. You
don’t
have
to
do
everything
but,
do
something!
be.linkedin.com/in/truusheremans
@trooogle
www.sociallyvisual.com