Podcasting Environment Nov 2008

Go Niche November 2008 John Blue [email_address] 317.450.1958 Aaron Gilbertie [email_address] 317.690.7097

Media environment 10 years ago ,[object Object],[object Object]

Today’s media and communications environment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Create your own stuff and immediately share it!

Ag print, radio, TV still traditional… ,[object Object]

How many of you belong to a social network?

Delivering focused video content

Being on site talking with people

Sample niche podcasts ,[object Object],[object Object],[object Object]

Trouble spots ,[object Object],[object Object],[object Object],[object Object]

Walk away points ,[object Object],[object Object],[object Object],[object Object]

Questions? ,[object Object],Truffle Media Networks John Blue [email_address] 317.450.1958 Aaron Gilbertie [email_address] 317.690.7097

Sample broad podcasts ,[object Object],[object Object],[object Object]

What is Podcasting? ,[object Object],[object Object],[object Object],[object Object],[object Object]

PodShow’s PodSafe Music Network ,[object Object],[object Object]

The Conversations Network ,[object Object],[object Object]

Isn’t this just delivery of sound files via the web? ,[object Object],Just enough Just in time Just about anywhere Just for me Think of your portable media player as having a set of subscriptions that are checked regularly for updates, ready to go where you want to go, and you listen when you want to listen.

Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why should we care? (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting guideposts What are some guide posts that will tell me podcasting is right for us for that customer interaction? ,[object Object],[object Object],[object Object],[object Object]

Podcasting over other media ,[object Object],[object Object],[object Object],[object Object]

SwineCast : The opportunity to connect to customers Just enough Just in time Just about anywhere Just for me Detailed podcast experience example

SwineCast: Initially, why are we doing this? ,[object Object],[object Object],[object Object],[object Object]

SwineCast: Why are we doing this? (cont) ,[object Object],[object Object]

SwineCast expanded to connect in multiple ways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The audience is very narrow ,[object Object]

Podcasting Environment Nov 2008

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Podcasting Environment Nov 2008