John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Digital Technology:
You Can’t Do It All.
But How Do You
Get Through It?

Saturday, January 26, 13

Truffle Media

Ned Arthur, Director of Sales and
Content Development

John Blue, Chief of
Community Creation


Thanks to Indiana Farm Bureau for
the opportunity to provide you
information you can use.


Reminder to use
#IFBYF13
hashtag!


1793 The Pennsylvania Evening Post becomes America's
ﬁrst daily newspaper.
1851 Selling for a penny a copy, the New York Times
debuts.
1885 William Dempster Hoard wrote his issue of a "journal
devoted to dairy farming.
1962 Agri-Marketing magazine started
1984 United States newspaper circulation peaks at 63
million people

191 Years

1995 The American Reporter ﬁrst daily newspaper on Internet
2004 Podcasting started
2004 Facebook launched
2005 YouTube launched
2006 Twitter launched
2010 Facebook passed 63 million US people

15 Years

Landscape


Write down as many
things as you can:
What are the things
you take for granted
about technology
today.

Who is involved in
Agriculture Media?


78+
Ag
agencies
70+
Ag
associa/ons
160+
Ag
focused
companies
232+
Ag
focused
print
media
http://www.agrimarketing.com/


Print Association

Company Agency

Number of farms

Relative farm population segments

http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Relative farm revenue size

http://agtoday.us/us-farmer-subgroups-info-2011

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Farms, Land in Farms, and Livestock Operations 2011 Summary
http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdf


Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera,
Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor
Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan
Avison, James Lane


Trends


Pinterest has strong Interest

Data from

Over 300 million
visits per month to
Tumblr based sites

Data from

Trends

Sept, 2012, 1.3 Million Android activations per day!
(Feb, 2012, 850,000 Android activations per day!)

No
smartphone Android iPhone Blackberry
35% 31% 22% 7%

2012 Survey of farmer smart phone use


With limited resources?

Here are some key steps
Identify
Learn
Triage
Implement
Review

1) Identify


Other ways to discover what is
coming?


Other ways to discover what is
coming?

http://www.pewresearch.org/

http://www.knightfoundation.org/grants/


How do I discover what is coming?


2) Learn and Discover
Example:
Agriculture


Example: BSE, smoke
and fire analogy.

http://agtoday.us/bse-social-media-in-action


3) Triage
Remember: you can't do it all!


4) Implement


Start to understand the return on investment
calculations. What metrics need to be collected. How
will you know using a service or process will pay off?


A great resource on
understanding ROI in
marketing is in
Marketing White Belt by
Christopher S. Penn,
http://agtoday.us/
marketing-white-belt
(affiliate link).


5) Review


Remember:
Identify
Learn
Triage
Implement
Review


Some examples


Search networks

Arlan subscribes to these
Arlan is on these lists

Find interesting people

Twitter Chat Schedule - Google Docs
http://agtoday.us/twitter-chat-list


Twitter as a discussion place

Twitter chats as a source to listen and
connect.

Google “twitter chat schedule” or see
http://agtoday.us/schedule-twitter-chats

A sample of ag focused hash tags:
#agchat #farm #ag #plant12
#harvest12 #nppcwpx #agmedia

More hashtags at
http://agtoday.us/more-twitter-hashtags


Find a safe place to have conversations

Now What?
Deciding what to do...

Too many places, not enough time.

There will always be more information and tools than you
can use. You must limit, cut out, focus on a few to really
reach your goals.


Take aways

Develop a way to stay connected to trends in
technology, media, and journalism.

Take advantage of opportunities to try out new
approaches to discover, editing, and publishing.

Implement with measurable goals in mind.

Regularly review with those measures and goals.


Write down as many
things as you can:
What are the things
you take for granted
about technology
today.
What did you write
down?


Truffle Media

Some #AgNerd /
#Technology
recommendations
from other farmers

“For my dairy herd records,
Evernote is a couple hundred dollars
cheaper than a mobile app designed
speciﬁcally for that purpose, and
is adequate for a herd our size.”
Nathan Kringle


"I needed something where I
put the miles on it (not used)
and lights that allow me to
see better"
Dallas Foster


"We need Otter Boxes
because we will run over the
phone with the tractor at least
once"
Emily Zweber


“Google calendar for scheduling employees.”
Carrie Chestnut Mess


“JD Link is their telematics system.
Of course they want a monthly fee
but JD Apex has the ability to input
costs and then you can create a
proﬁt map just like a yield map. I
think there would be some very
interesting data to mine there."
Brian Scott


"Dropbox to communicate between iPad & PC"
Carolyn Olson


"The iPhone lets me do pretty
much everything I need to do
for work and home"
Meggie Foster


Truffle Media

Questions?


Contact Information

TruffleMedia.com
(877) 558-7833
info@TruffleMedia.com
@TruffleMedia
TruffleMedia.com/Facebook

John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?

Semelhante a John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It? (6)

Mais de John Blue

Mais de John Blue (20)

Último

Último (20)

John Blue - Digital Technology: You Can't Do It All. But How Do You Get Through It?