QR Codes are everywhere these days. Integrating your wordpress site into a QR Code campaign or QR Codes into your wordpress site is a hot topic. Learn how to, when to and when not to us QR Codes and how to utilize some of the WordPress QR Code plugins available. -- Presented at WordCamp Atlanta 2012
6. About QR codes
2D Barcodes
QR = Quick Response
Learn how they work
What they are capable of doing
Created for Auto industry
Multiple Ways to use QR Codes
QR codes are capable of using the smart
phone’s camera, GPS, phone, SMS, internet
connection and more.
8. What Can QR Codes Do?
Browse to a website
Bookmark a website
Make a phone call
Send an email
&
Send a SMS / Text Msg
Android Market Search
Foursquare Check-in
YouTube, Vimeo - Play Video
Play MP3
Create a vCard Tweet on Twitter
Create a meCard WiFi Networks - Android
Create a vCalendar Event Plain Text
Google Maps LinkedIn Profile
Bing Maps Image, Photo
Geographical Coordinates Facebook Likes
iTunes Store Paypal payments/donations
iTunes App URL & More
9. Where Can QR Codes Go?
Business Cards Building Permits
Magazines Labels
Newspapers Scoreboards
Direct Mail Nametags
Signs Television
Buildings Websites
T-Shirts Billboards
Jewelry & More
10. QR Code Scanning
20.1 million mobile phone owners in the U.S. used
their phones to scan a QR code in the 3-month
average period ending October 2011.
59.4% from home
44% from a retail store
26.6% from a grocery store.
21.4% while at work
11.2% while outside or on public transportation
10% while in a restaurant.
11. QR Code Scanning
US QR Code creation increase from Q1-Q4: 264%
US QR Code scanning increase from Q1-Q4 : 902%
Georgia QR Code creation increase 2010-11: 1049%
City QR Code creation increase 2010-11: Atlanta 619%
2011 QR Code Creation & Data Usage Trends Report, QRstuff.com
13. Think Mobile
Resist the urge to put
a QR code on your
website that leads to:
the very same
full-size website!
… You will certainly lose
the impact and disappoint
your audience.
14. Think Mobile
Where will your
QR Code take the
scanner?
A hard to read
traditional website.
15. Think Mobile
Where will your
QR Code take the
scanner?
A mobile landing page
that is easy to read on
a smart phone.
19. QR Codes & WordPress
Shortcodes
Quick Tags
Plugins
Widgets
& more
20. Add QR Codes - Plugins
ShortCodes / Quick Tags
QR Tag
[qrcodetag]content[/qrcodetag]
5 Second QR Codes
[qrcode]content[/qrcode]
WCS QR Code Generator
[wcs_qr_code] (permalink)
33. QR Codes/Shortener URLs
http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/
bit.ly or goo.gl
Long URL Shortened URL
http://bit.ly/fUJxTH
34. Include & Explain
Include instructions on how to scan QR
Codes. Remember that not everyone knows
what QR Codes are or that they can have fun
scanning them. Perhaps list a few QR Code
scanners that work on multiple platforms.
Open QR Code scanner application on your
smart phone. Point the phone’s camera at
the code, scanner will do the rest.
36. Include Instructions
QR Codes extend
the possibilities!
StopAfib.org, a non-profit
organization, shares
information via QR codes.
They also give instructions
for scanning and even for
downloading QR code
scanning applications.
StopAfib.org
Source: Qrmedia.us
38. Test, Test, and Test Again!
Test your QR code to make
sure that it resolves to the
correct mobile optimized
URL or content.
Be sure to test
using different
smart phone
and QR code
scanner/
reader apps.