This document outlines a presentation for a cultural planning process for Hastings County and Quinte Region. The objectives of the cultural plan are to identify cultural resources and assets, analyze strengths and weaknesses, build capacity to integrate culture into planning, and develop an implementation plan. The planning process involves defining the current cultural context through mapping, community engagement, and developing a cultural plan. Preliminary mapping identified various cultural assets. Early consultation themes highlighted the need to promote cultural collaboration and economic importance of culture. Questions were posed to discuss important cultural resources, a vision for a culturally rich region, and priorities and indicators for advancing this vision.

1. A Cultural Plan for Hastings County and Quinte
Region
Community Forums
March 26-28, 2012
Presented by Greg Baeker, Director, Cultural Development Division, Millier Dickinson Blais

2. Presentation
Project Purpose and Objectives
The Planning Process
Key Cultural Planning Ideas and Tools
Preliminary Cultural Mapping Findings
Early Consultation Themes
Questions for Small Group Discussion
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3. Purpose
To engage community residents, partners and stakeholders to
identify cultural resources that already exist, profile these
resources, and develop a plan that will inform municipal decision-
making
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4. Objectives
1. Engage the community in identifying cultural needs and
opportunities;
2. Complete an inventory and baseline mapping of cultural assets and
conduct an analysis of these assets;
3. Identify the strengths, weaknesses, opportunities and threats
affecting cultural development;
4. Build capacity to integrate culture into ongoing municipal planning
and decision-making;
5. Develop a strong Implementation Plan to ensure the desired
economic and community outcomes;
6. Establish strong communications strategies and partnerships to
sustain momentum and successfully implement the Cultural Plan.
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5. Planning Process
Phase 1: Project Launch
Start-up meeting Communications Plan Project Brand and Website
Phase 2: Define Current Context
Review of Background Economic Analysis of the Conduct SWOT of Asset
Cultural Mapping
Documents and Plans Creative Cultural Sector Mapping
Phase 3: Community Engagement
Key Stakeholder Key Findings and
Community Survey Focus Groups Community Forums SWOT Analysis
Interviews Directions Report
Phase 4: Development of Cultural Plan and Implementation Plan
Develop Draft Cultural Plan Develop Draft Implementation Plan Staff and Stakeholder Engagement
Phase 5: Project Completion
Review Final Draft Plan with Steering
Posting for Community Comment Presentations County and City Councils
Committee
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6. Website and Survey
Website
www.hastingsculturalplan.com
Survey
www.surveymonkey.com/s/C2SGKHRhttp://www.surveymonkey.com/s/
C2SGKHR
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7. Cultural Planning Ideas and Tools
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8. Culture-led Economic Development
• Quality of place
- Cultural assets and amenities draw people and talent
• Growing local assets
- The ‘80% rule’
• Cultural tourism
- Stay longer, spend more and want to experience unique places
• Defining local identity
– What makes this place different?
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9. Developing a shared vision
and framework for action
Anchoring a new mindset
Building capacity to realize
opportunities
Integrating culture into all
municipal planning &
decision-making
Establishing strategies to
sustain community
engagement
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10. Official Strategic
Plans Plans
Downtown
Renewal Community
Cultural
Plans Facility
Plan
Plans
Economic
Development
Strategies Tourism
Strategies
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11. What is Cultural Mapping?
Map
A systematic approach to
Cultural identifying, recording,
Assets classifying and analyzing a
community’s cultural assets
What do
we have?
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12. Why Do Cultural Mapping?
 To support planning and economic development
 To increase awareness of cultural resources for
residents and tourists
 To support networking and collaboration among
cultural groups
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15. Initial Cultural Mapping Findings
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18. Purpose
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19. Early Consultation Themes
1. What is already working well in culture? What strengths can we build on?
– Impressive community of artisans, musicians, studios, museums, theatres,
individuals and organizations committed to the advancement of culture.
– A rich, interesting and colorful history.
– A committed groups of volunteers
2. What are we not doing or not doing well?
– We are not working together – we are fragmented as a cultural community
– Have not promoted and marketed ourselves as an area that is culturally
significant.
– Lack of available funding.
– Not enough cultural education in our educational system.
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20. Early Community Consultation Themes – Interviews
3. How well is the economic importance of culture is understood?
– While people recognize that events bring crowds that in turn bring spending and
business overall, the concept that culture can be an economic generator is not
understood.
– Some municipalities consider culture as a social activity and do not recognize it
as important to the fabric of the community and economically significant.
4. What is the biggest opportunity for the region?
– Creating an awareness of the region as a cultural entity
– Creating a ‘brand’ that communicates this concept.
– Organize cultural groups and entities together under one marketing umbrella.
– Biggest infrastructure opportunity is addressing a drastically underdeveloped
waterfront.
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21. Early Community Consultation Themes – Interviews
5. If additional resources could be found – what should be the #1 priority?
– Providing a mechanism to showcase our colorful, unique and interesting history
– Enhancement of our downtown areas – they are the heart of the communities
– Financial support for our local cultural assets.
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22. Questions for Small Group Discussion
1. What are the 5 most important cultural resources in your
community?
2. Write a short phrase that describes your vision for a culturally
rich Hastings County and Quinte Region
3. What are some of the ‘big ideas’ or strategies needed to
advance this vision? What should the top 5 priorities be?
4. What are some signs that we’re moving in the right direction?
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23. Questions and Discussion
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