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IT’S ALL
                          ABOUT THE
                     WEB EXPERIENCE
WORLD CLASS WEBSITES WITH   Microsoft SharePoint 2010
WCM with SharePoint 2010:
     Demystify the myths

                Troy Gerber
WCM
Gartner defines WCM as the process of controlling the content to be
consumed over one or more online channels through the use of
commercial, open-source or hosted management tools based on a core
repository.
“Traditional Model”

                                                             Internet
                                                            Web Team
                                             Our Intranet
                             Internet
     Our website            Web Team




                                                              B2B
                           Internet Other
                                                            Web Team
     Our Other website       Web Team        Our Extranet

“one or more online channels; core repository”
ECM Model


              Content Managers
Our website                      Our Intranet




  Mobile                         Our Extranet


                    WCM
Myths
1.   SharePoint is for Intranet/Records Management Portals only
2.   Branding is complex, not possible really,
3.   SharePoint lacks content management features
4.   Building a standards compliance website is not possible
5.   Its expensive to use SharePoint for WCM
6.   I’ll need to hire specialist skill to maintain content


      All myths has some basis in fact
SharePoint is for Intranet/RM Portals only

 SharePoint 2010 embodies a broad range of capabilities,
 particularly in collaboration, content management, search and
 portal. All of these factors point to a high degree of
 interoperability from a company that offers adjacent technologies
 incorporated into online strategies such as business intelligence,
 analytics and e-commerce. GARTNER




Myth #1
SharePoint is for Intranet/RM Portals only

 SharePoint 2010 embodies a broad range of capabilities,
 particularly in collaboration, content management, search and
 portal. All of these factors point to a high degree of
 interoperability from a company that offers adjacent technologies
 incorporated into online strategies such as business intelligence,
 analytics and e-commerce. GARTNER




Myth #1
Branding is complex



   REALLY?
Intervate
Stellenbosch University – Hope Project
Checkers
Volvo
Ferrari
Branding is complex
 Agency Based Designs, welcome.
 No Limitations on scale, menus, jQuery, Rich Media…
 Standards based code generated, means less effort to be cross
 browser compatible.




Myth #2
Lacks content management features
 Familiar content creation process, using the Ribbon UI
 WCM Specific Web Parts i.e. Video, Image, Rich Text editing
 Rich Media Support
 Web Analytics
 In page Editing
 Integration connectors
 (BCS)



Myth #3
Building a standards compliance website
              is not possible
 Standards
   Well-formed XHTML 1.0 Strict
   WCAG 2.0 Level AA
   WAI:ARIA




Myth #4
Its expensive to use SharePoint for WCM
 Compared to?




Myth #5
Its expensive to use SharePoint for WCM




   Our website   Our Intranet   Our Extranet



      Internet     Internet         B2B
     Web Team     Web Team        Web Team
Its expensive to use SharePoint for WCM


              Content Managers
Our website                      Our Intranet




  Mobile                         Our Extranet
Its expensive to use SharePoint for WCM
 If your looking at point solutions, then maybe its plausible.



 If you have a ECM strategy that leverages a core platform and
 includes WCM as part of the strategy, the price is right.




Myth #5
I’ll need to hire specialist skills to
              maintain content
 Server Infrastructure = Windows Server Skills
 SharePoint Server = Microsoft MC ITP Accreditation
 Developers = C# Development (Can be certified)
 Content Creators = Use a browser, work with Microsoft Office
 Content Managers = Use a browser, work with Microsoft Office




Myth #6
Myths
1.   SharePoint is for Intranet/Records Management Portals only
2.   Branding is complex, not possible really,
3.   SharePoint lacks content management features
4.   Building a standards compliance website is not possible
5.   Its expensive to use SharePoint for WCM
6.   I’ll need to hire specialist skill to maintain content




All myths has some basis in fact
Conclusion
SharePoint WCM Myths are no longer relevant in SharePoint 2010
SharePoint 2010 Myths are only relevant if you don’t look at the
bigger picture.
Some Myths will become real if you haven't embarked on a ECM
strategy and included WCM as part of that strategy.
Intervate
http://www.intervate.com
http://www.twitter.com/intervate
Http://www.facebook.com/intervate

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WCM with share point 2010 - Demystify the myths

  • 1. IT’S ALL ABOUT THE WEB EXPERIENCE WORLD CLASS WEBSITES WITH Microsoft SharePoint 2010
  • 2. WCM with SharePoint 2010: Demystify the myths Troy Gerber
  • 3. WCM Gartner defines WCM as the process of controlling the content to be consumed over one or more online channels through the use of commercial, open-source or hosted management tools based on a core repository.
  • 4. “Traditional Model” Internet Web Team Our Intranet Internet Our website Web Team B2B Internet Other Web Team Our Other website Web Team Our Extranet “one or more online channels; core repository”
  • 5. ECM Model Content Managers Our website Our Intranet Mobile Our Extranet WCM
  • 6. Myths 1. SharePoint is for Intranet/Records Management Portals only 2. Branding is complex, not possible really, 3. SharePoint lacks content management features 4. Building a standards compliance website is not possible 5. Its expensive to use SharePoint for WCM 6. I’ll need to hire specialist skill to maintain content All myths has some basis in fact
  • 7. SharePoint is for Intranet/RM Portals only SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER Myth #1
  • 8.
  • 9. SharePoint is for Intranet/RM Portals only SharePoint 2010 embodies a broad range of capabilities, particularly in collaboration, content management, search and portal. All of these factors point to a high degree of interoperability from a company that offers adjacent technologies incorporated into online strategies such as business intelligence, analytics and e-commerce. GARTNER Myth #1
  • 14. Volvo
  • 16. Branding is complex Agency Based Designs, welcome. No Limitations on scale, menus, jQuery, Rich Media… Standards based code generated, means less effort to be cross browser compatible. Myth #2
  • 17. Lacks content management features Familiar content creation process, using the Ribbon UI WCM Specific Web Parts i.e. Video, Image, Rich Text editing Rich Media Support Web Analytics In page Editing Integration connectors (BCS) Myth #3
  • 18. Building a standards compliance website is not possible Standards Well-formed XHTML 1.0 Strict WCAG 2.0 Level AA WAI:ARIA Myth #4
  • 19. Its expensive to use SharePoint for WCM Compared to? Myth #5
  • 20. Its expensive to use SharePoint for WCM Our website Our Intranet Our Extranet Internet Internet B2B Web Team Web Team Web Team
  • 21. Its expensive to use SharePoint for WCM Content Managers Our website Our Intranet Mobile Our Extranet
  • 22. Its expensive to use SharePoint for WCM If your looking at point solutions, then maybe its plausible. If you have a ECM strategy that leverages a core platform and includes WCM as part of the strategy, the price is right. Myth #5
  • 23. I’ll need to hire specialist skills to maintain content Server Infrastructure = Windows Server Skills SharePoint Server = Microsoft MC ITP Accreditation Developers = C# Development (Can be certified) Content Creators = Use a browser, work with Microsoft Office Content Managers = Use a browser, work with Microsoft Office Myth #6
  • 24. Myths 1. SharePoint is for Intranet/Records Management Portals only 2. Branding is complex, not possible really, 3. SharePoint lacks content management features 4. Building a standards compliance website is not possible 5. Its expensive to use SharePoint for WCM 6. I’ll need to hire specialist skill to maintain content All myths has some basis in fact
  • 25. Conclusion SharePoint WCM Myths are no longer relevant in SharePoint 2010 SharePoint 2010 Myths are only relevant if you don’t look at the bigger picture. Some Myths will become real if you haven't embarked on a ECM strategy and included WCM as part of that strategy.

Notas do Editor

  1. Interestingly, Gartner defines WCM ad the Process of Controlling the Content to be consumed by One or More ONLINE Channels…This is not always how WCM has been seen or implemented in the Enterprise, resulting in a few myths..some plausible, some just ready to be busted!!!
  2. WCM mean “the Internet site”
  3. MOSS 2007 had its issues and the branding experience was not always fun, but SharePoint 2010 squashes that mythSharePoint design is only limited by the imagination of the designer.
  4. WCM mean “the Internet site”