3. Images should put the
focus on your products
• 67% of consumers rated image
quality as “very important”
• Highest quality default image you
can get
• Multiple images, multiple angles
• Show product in use when
possible
5. Add videos to improve SEO and conversion
- 53 times more likely to get a front-
page Google result, 41% higher
click-through
- Visitors stay on site 9% longer,
are 65% more likely to buy
- Show products in use, close-ups
to highlight features
7. Feature product reviews
• 4.6% increase in conversion, 18%
increase in sales
• Show both sides of the story:
shoppers who read bad reviews
convert 67% more
8. Social sharing and validation
• 50% of consumers use social media to share
product reviews
• 68% read product reviews on social networks
• Pinterest projected to account for 40% of all
social media driven purchases
• Adding social sharing also helps
increase awareness & validation
9. More than 70% of
all shopping carts
are abandoned
But 75% of abandoners
still intend to buy
10. Reasons customers don’t complete a purchase
• 55%: Shipping costs
- Offer free shipping where the economics make sense
• 14%: No guest checkout option
- Offer guest checkout, ask to sign up after first purchase
• 11%: Checkout process takes too long
- Shorten checkout, compare process to competitors
• 7%: Not enough payment options
- Add more options to increase sales
12. Use an automated abandoned cart saver
- Recover an average of 15% of lost sales
- Emails are automatically sent to shoppers
who add to cart then don’t buy
v
15. Best secrets for optimising your site
Make sure your design is clean and modern
Use big, high quality product images
Use videos to showcase your products in use
Feature product reviews and social sharing
Make it easy as possible to buy from your site
Offer multiple ways for shoppers to pay
Use an abandoned cart saver
16. Start improving your conversion today!
Bigcommerce has all the tools you need
to improve conversion built right in.
Free Trial
www.bigcommerce.com
Thank you
troy.cox@bigcommerce.com
Notas do Editor
Pinterest research resource: http://abetteruserexperience.com/2013/03/8-reasons-you-should-start-using-pinterest-for-your-business-right-this-second/