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1. Branding Strategy in Keeping your Goal Alive on your Internet Marketing Investment
Probably you have noticed that there are several companies competing for a single product. For
instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline
industry, there exist more than ten competitors in providing air travel services for travelers both
inside and outside the United States.
How will you distinguish one competitor from another competitor? That is where branding comes
into action. In fact, this is one of the important yet unappreciated aspects of Internet marketing.
Before you will be able to understand the goal of branding on Internet marketing, let us first
discuss the branding on traditional conduct of business. It is an advertising method that is used to
identify the products or services of a seller or a group of sellers and differentiate it from those of
other sellers offering the same products or services. Establishing a brand for your own products or
services will help you achieve the following:
Deliver the message clearly to the public about your intention of marketing your products or
services;
Confirm your credibility as an independent and reputable seller;
Motivates your buyer to patronize your products or services; and
Build a concrete and loyal clientele base.
In other words, the goal of branding is to give your products or services its own identity apart from
other sellers offering the same products or services. You will only succeed in the investment you
are into if you have established yourself as an independent and reputable seller through branding.
What are the consequences of branding in your investment?
The brand of your products or services will rest with the hearts and minds of your clients and
potential customers. This will influence the way they patronize your products or services that may
even result in the expansion of your clientele base.
It is what the people will remember about you. For instance, you have branded your pet products
as Pet Lovers. Once the brand is consistently patronized by the people, you will be able to achieve
success and your products will certainly have an edge over unbranded products.
As previously mentioned, branding is one of the most important yet the most unappreciated
aspects of Internet marketing, particularly in terms of web advertising. Since most advertising
programs are focused on click-through rates (since it is the basis of earning through online-based

2. affiliate programs), Internet marketers often neglect the important of branding in terms of Internet
marketing. This is relatively unfortunate since the success of Internet marketing is also dependent
on branding awareness. In other words, branding is essential in promoting the brand of the
product or services of the affiliate. Without branding, there is no sense that the product or services
you are endorsing will be popular to your clients.
Keep in mind that your goal here is to earn money and not to lose any penny. Thus, it would be
better if you will invest on branding-based Internet marketing. It is easy to promote products and
services that are already well-known to the public rather than unbranded ones.
However, you can also help building brand awareness of not well-known products or services that
will help a lot in making your online advertising successful. Here are some of the strategies that
you can use:
1. You may think of a brand name that will suit to the products or services of your clients. Such
brand name must not be too formal yet too lousy to the eyes and ears of your clients. You may
include interesting words that will produce the needed twist to the name of the product or service.
2. Since a brand is an intellectual property, you need to check with the Patent and Trademark
Office (PTO) if the brand name is already taken by someone else. Once the selected brand name
is still available, you will be able to apply for the registered patent of that brand name.
3. Once the patent has been approved, you need to consistently advertise the name so that it will
gain popularity among potential clients. You may also suggest to the merchants that the brand
name needs to be advertised through various affiliate programs over the net for more visibility.
Branding must not be taken for granted. It is one of the factors that will help you achieve success
in Internet marketing. Keep it as your goal and stick with it along the course of your investment.
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