MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

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Our take on why "open clouds" (a term we were using at the time) were winning against "closed clouds". NOTE: Since the presentation of this material, Cloudscaling's messaging has evolved considerably forward. For current material on Cloudscaling, please refer to www.cloudscaling.com and http://www.slideshare.net/randybias

Technology

Why Open Clouds
are Winning
(and what you should be doing
about it tomorrow morning)
May 5th, 2012

Troy Angrignon, VP Sales & Business Development, Cloudscaling
@troyangrignon
troy@cloudscaling.com

Interop Enterprise Cloud Summit April May 6, 2012
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“The future is
already here — it's
just not very evenly
distributed.”

- William Gibson

Interop Enterprise Cloud Summit April May 6, 2012
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Cloud was invented by the internet leaders

Interop Enterprise Cloud Summit April May 6, 2012
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Cloud Computing ... Disrupts

Mainframe Enterprise Cloud
Computing Computing Computing

"Big Iron" "Client-Server" "Web"

1960 1980 2000 2020

Disruption Disruption Disruption
Interop Enterprise Cloud Summit April May 6, 2012
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They moved from proprietary software to
open source software

Interop Enterprise Cloud Summit April May 6, 2012
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They automated everything

Interop Enterprise Cloud Summit April May 6, 2012
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They stopped treating servers like pets and
treated them more like cattle.

bowzer.company.com web001.company.com

attrib: Bill Baker, Distinguished Engineer, Microsoft

Interop Enterprise Cloud Summit April May 6, 2012
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Differentiation, business value, and even
uptime moved up the stack

Applications

Platforms

Infrastructure

Interop Enterprise Cloud Summit April May 6, 2012
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Meanwhile...existing enterprise jumped on the
bandwagon and launched their clouds

Interop Enterprise Cloud Summit April May 6, 2012
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We ended up with two different types of clouds.
Each serves a different set of applications

Enterprise IT Cloud Next-generation IT Cloud

APPS
&
PLATFORMS

INFRA

Interop Enterprise Cloud Summit April May 6, 2012
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Your developers have had to go rogue to
get the platform they need for their apps

Savvis AWS
External TRMK or
Sungard RAX

Enterprise
Private
On-Premise Cloud

Interop Enterprise Cloud Summit April May 6, 2012
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Open Clouds are the missing piece
of the infrastructure

Savvis AWS
External TRMK or
Sungard RAX

Enterprise
Open
Private
On-Premise Cloud
Clouds

Interop Enterprise Cloud Summit April May 6, 2012
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Characteristics of open clouds

Interop Enterprise Cloud Summit April May 6, 2012
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“Exponential
growth looks like
nothing is
happening, and
then suddenly you
get this explosion
at the end.”

- Ray Kurzweil

Interop Enterprise Cloud Summit April May 6, 2012
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AWS’ growth is difﬁcult to comprehend

1/3 of all internet users
1% of consumer internet
http://blog.deepﬁeld.net/2012/04/18/how-big-is-amazons-cloud/

http://www.cloudscaling.com/blog/cloud-computing/amzn-other-revenue-in-2011/
Interop Enterprise Cloud Summit April May 6, 2012
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Rackspace is killing it

"Cloud service provider Rackspace Hosting's
(RAX) ﬁrst-quarter per-share proﬁt is expected
to jump 80%, while revenue rises 31%...One
key to Rackspace's success in the cloud
market, analysts say, is its OpenStack software
initiative…"

May 5, 2012, Posted 08:05 AM ET
Interop Enterprise Cloud Summit April May 6, 2012
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OpenStack is a run-away success

155+ member companies
2,600 members
100,000+ downloads

Interop Enterprise Cloud Summit April May 6, 2012
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The Open Cloud Ecosystem is so much richer
today than it was even just a year ago!

Interop Enterprise Cloud Summit April May 6, 2012
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Monday Morning Checklist

Fire yourself from “keeping the lights on”
Go steal some budget
Find rule-breakers and give them a raise
Find a good partner
Build an open cloud
Learn, fail, and learn more
Build a team of pirate rebels
Shelter them from the organizational B.S.
Watch them thrive and drive business value

Interop Enterprise Cloud Summit April May 6, 2012
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“Do not wait; the
time will never be
"just right." Start
where you stand, and
work with whatever
tools you may have
at your command,
and better tools will
be found as you go
along.”

- George Herbert, Poet
1593-1633

Interop Enterprise Cloud Summit April May 6, 2012
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Q&A
Troy Angrignon
VP Sales & Business Development
@troyangrignon
troy@cloudscaling.com

WE ARE HIRING!
Interop Enterprise Cloud Summit April May 6, 2012
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cloudscaling.com/jobs
21
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MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

1. Why Open Clouds are Winning (and what you should be doing about it tomorrow morning) May 5th, 2012 Troy Angrignon, VP Sales & Business Development, Cloudscaling @troyangrignon troy@cloudscaling.com Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License 1 Usage OK, no modiﬁcations, full attribution

2. “The future is already here — it's just not very evenly distributed.” - William Gibson Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 2

3. Cloud was invented by the internet leaders Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 3

4. Cloud Computing ... Disrupts Mainframe Enterprise Cloud Computing Computing Computing "Big Iron" "Client-Server" "Web" 1960 1980 2000 2020 Disruption Disruption Disruption Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 4

5. They moved from proprietary software to open source software Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 5

6. They automated everything Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 6

7. They stopped treating servers like pets and treated them more like cattle. bowzer.company.com web001.company.com attrib: Bill Baker, Distinguished Engineer, Microsoft Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 7

8. Differentiation, business value, and even uptime moved up the stack Applications Platforms Infrastructure Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 8

9. Meanwhile...existing enterprise jumped on the bandwagon and launched their clouds Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 9

10. We ended up with two different types of clouds. Each serves a different set of applications Enterprise IT Cloud Next-generation IT Cloud APPS & PLATFORMS INFRA Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 10

11. Your developers have had to go rogue to get the platform they need for their apps Savvis AWS External TRMK or Sungard RAX Enterprise Private On-Premise Cloud Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 11

12. Open Clouds are the missing piece of the infrastructure Savvis AWS External TRMK or Sungard RAX Enterprise Open Private On-Premise Cloud Clouds Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 12

13. Characteristics of open clouds Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 13

14. “Exponential growth looks like nothing is happening, and then suddenly you get this explosion at the end.” - Ray Kurzweil Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 14

15. AWS’ growth is difficult to comprehend 1/3 of all internet users 1% of consumer internet http://blog.deepfield.net/2012/04/18/how-big-is-amazons-cloud/ http://www.cloudscaling.com/blog/cloud-computing/amzn-other-revenue-in-2011/ Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modifications, full attribution 15

16. Rackspace is killing it "Cloud service provider Rackspace Hosting's (RAX) first-quarter per-share profit is expected to jump 80%, while revenue rises 31%...One key to Rackspace's success in the cloud market, analysts say, is its OpenStack software initiative…" May 5, 2012, Posted 08:05 AM ET Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modifications, full attribution 16

17. OpenStack is a run-away success 155+ member companies 2,600 members 100,000+ downloads Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 17

18. The Open Cloud Ecosystem is so much richer today than it was even just a year ago! Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 18

19. Monday Morning Checklist Fire yourself from “keeping the lights on” Go steal some budget Find rule-breakers and give them a raise Find a good partner Build an open cloud Learn, fail, and learn more Build a team of pirate rebels Shelter them from the organizational B.S. Watch them thrive and drive business value Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 19

20. “Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” - George Herbert, Poet 1593-1633 Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License Usage OK, no modiﬁcations, full attribution 20

21. Q&A Troy Angrignon VP Sales & Business Development @troyangrignon troy@cloudscaling.com WE ARE HIRING! Interop Enterprise Cloud Summit April May 6, 2012 CCA - NoDerivs 3.0 Unported License cloudscaling.com/jobs 21 Usage OK, no modiﬁcations, full attribution

MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"

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MAY 6, 2012: Interop Las Vegas "Why Open Clouds Are Winning"