1. Affiliate Marketing
Proposal

2. About TrooTrac Media
Customer acquisition engine that helps advertisers
increase their sales & sales pipelines.
Over 100,000 transactions per month, generating ecommerce of over Rs 150 million per month
Highly experienced teams with proven track record in
performance marketing
Working relationships with all large online advertisers
in India - over 100 advertisers
Active relationships with major affiliate publishers in
India - over 4000+ publishers and growing day on day...
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3. Broad Business Offerings :
▪ Affiliate Marketing.
▪ Mobile Marketing.
▪ Retargeting.
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4. Some clients
and many more
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5. How We Will Promote
Content Rich
websites in
different
categories
Social Media
promotions
Price
comparison
websites
Coupon Code /
Cash Back
websites
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6. Content Websites: Sports
Content related
Product widgets
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7. Content Websites: Lifestyle
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8. Comparison Site
Data feeds deep
linked to the
product page
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9. Comparison site

10. Product Review sites
Read Product
Reviews with the
link to the e-store
selling the product
Deep linked to the
product page

11. Cash Back & Reward Site
Coupon Codes /
Promotional offers
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12. Social Media Promotions
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13. Email Marketing
Reach out as against pull
Reach out to a large pool of prospects
through qualified databases.
Targeted communication
Create top of mind awareness
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14. Financial Model
Transaction Driven
▪ Cost per Sale
▪ Flat per click
▪ Rate varies by category
Registration Driven
▪ Cost per registration
▪ Email / mobile verified leads
▪ Targeted as per the brief –
men, women, shoppers etc.
Exact numbers to be discussed
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15. To Conclude…
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16. Requirements
Understand and Communicate
•
•
Understand your affiliate base, segment them and reward them according to their value
Communicate with them – 51% of affiliates promote 10 merchants or less
Work closely with Key Affiliates
•
•
•
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Banners and Text links, with timely updates
Product Feeds and descriptions
Search Widgets and Booking Engines
Share target demographics
Be flexible and test opportunities – move budget where necessary
Tracking and Payments
• Put the right tracking technology in place (Network code on Merchant “Thank You” Page)
• Real Time reporting
• Paying accurately and on-time is critically important – 33% of affiliates check their stats 2-3
times a day (E-consultancy, 2007)
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17. Thank You
For more information
Contact: 011-41024490
© TrooTrac Media Pvt. Ltd. All Rights Reserved