Google+ helps you get found and Hangouts can help too. Now that search is semantic it is important for bloggers to claim authorship in G+ to help get found in the SERPs for their quality content. Hangouts on Air allow you to host your own show, without the crippling video production costs,and video is hot!

1. Google+
Get on Page One in Search
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2. Google is the #1 Search Engine
•YouTube is #2 and is owned by
Google
•Google+ is the social layer of this
Behemoth
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3. Search Is Critical
so Your Clients Can Find You...
•What does that mean?
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Google Search Is Now Semantic

4. Semantic Search
•Semantic means that search engines look at
the quality of your content, and your social
proof
NOT just your SEO efforts
(PageRank, backlinks, on-page factors, etc)
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5. If You Want to Be Found
•yesterday’s SEO techniques won’t cut it
anymore.
•Google Semantic Search tells you what to
do instead—in plain English.
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6. How to Rise in Search?
By posting quality content and building
your social proof with posts on Google+,
you get your posts higher in search
which can increase your traffic
to increase your audience
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7. Getting on Page One Takes Work!
Create great content using a good search
term for which you want to get found
(rank)
Build up your authority using Google+
write content and share it
Using Google+ First
then embed on your blog
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8. Connect to influencers in your niche who
‘lend you authority’
(By sharing your content)
Answering questions and Setting up Polls
Can help increase your authority
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Build Social Proof

9. •Make sure all your social channels are
connected with your website and blog
•Build trust with your target audience
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Be Consistent

10. Profile or Page on G+?
Profile
People do business with People
NOT Business
To build your network first connect from
your personal profile
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11. Personal Profile
Authorship gives you more visibility
in search
Recognition through use of Gravatar in
+++ places online
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12. Profile photo can appear
alongside search results
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13. You’re a Blogger
•This is where Google authorship comes in
(only a Profile can have authorship)
which ties to your blog and/or website
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14. Business Page
There must be an owner with a personal profile
to have a business page on Google+
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15. Business Page
Publisher is like authorship
(for sites with more than one author)
Customer hub for outreach
Google comments (plugin)
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16. G+ Business Page
Created from a personal profile
Create managers
Add Analytics to the Dashboard
You can now see Google Analytics data for your
website directly from your Google+ Dashboard
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Business Page

18. Hangouts on Air
Ready for your G+ Debut?
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19. Video Hangouts vs HoA?
Not Recorded
No Record of Chat
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20. HoA or Hangouts on Air
Schedule for future
Auto Uploaded to YouTube
Distribute links to watch
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21. And with G+ Hangouts on Air
Google+ and YouTube rise you higher in
search results, so you can be found ahead
of your competitors.
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22. And with G+ Hangouts on Air
•Hangout on Air videos can be repurposed
reused as content for your website or blog
•Host your own show
•Save thousands on video editing and
production
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23. Hangout with Dalai Lama
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Hangout with Chris Brogan

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Hangout with Fox LA & Maria Quiban

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Hangout with Trinidad & Tobago Band

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Hangout with Ross Matthews

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Hangout with Alison Sweeney

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Hangout with Chris Hadfield

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Hangouts with Friends

31. I’m Elaine Lindsay you can find me in Google+
http://plus.google.com/+ElaineLindsay
http://plus.google.com/+GPlusevangelistElaine
@ the corner of search & social!
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