Social Media 5 Years Later: Strategy is Still the Key
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My morning keynote for Social Media University - Milwaukee, June 11th 2014. Despite the fact that best practices and measurement tools now exist, marketers and business owners still fail because they execute tactically, rather than strategically.
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Social Media 5 Years Later: Strategy is Still the Key
- 2. Social Media 5 Years Later: Strategy is Still the Key Tom Snyder President/Founder Trivera Social Media University - Milwaukee June 11, 2014
- 3. Summer 2009 70M Users 90M Users 2x + $ >Google
- 4. Summer 2009 19M > 93M users
- 5. • Mobile Devices • Best Practices • Advanced Social Measurement/ Management Tools • ROI/Profitability Summer 2009
- 12. Tactics without strategy is the noise before defeat… -Sun Tzu
- 23. Summer 2014 • Mobile Devices • Best Practices • Advanced Social Measurement/ Management Tools • ROI/Profitability
- 30. Tactics without strategy is STILL the noise before defeat… -Sun Tzu
- 34. • Define your Brand • Identify your Target • Find your Voice • Choose your Tactics • Set your Goals • Define your Roles • Measure and Improve • Commit to Consistency Elements of a Successful Strategy