SMUM Morning Keynote
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Slide show by Trivera President Tom Snyder to go with presentation at Social Media University Milwaukee 7/29/2009
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SMUM Morning Keynote
- 1. Social Media – Fun and Games or Powerful Business Tool? -Tom Snyder, President and CEO Trivera Interactive
- 2. The Good Old Days Life for businesses/brands was easier Old marketing rules applied to allow you to maintain some control of your brand Well-established rules for: Traditional Media (Radio, TV, Print) Direct Mail Trade Shows Email marketing Web
- 3. Today? Life for businesses much harder: Markets are more fragmented Exponentially greater number of media choices New marketing rules apply: You have totally lost control of your brand because of...
- 4. Web2.0, or Social Media Has transformed people from content consumers into content creators Is rooted in conversations between authors, people, and peers Switches control of your brand message from a top down to a bottom up and a side-to-side model Whether you like it, understand it or use it yourself, your business/brand is already participating in it!
- 5. Web2.0 Bad News: Social Media has transferred the control of your brand from you to the marketplace like never before Good News: Social media provides you with a powerful opportunity to communicate and transact with the marketplace like never before
- 7. Web2.0 Facts •Social networking is now more popular than email. 66.8% of Internet users have used social networks, while only 65.1% have used email. •Facebook has grown from 100 million to 200 million users in the last year. •YouTube will serve 75 billion video streams to 375 million unique visitors in 2009. •Twitter has 18 million unique monthly visitors. At this rate, it will have nearly 100 million visitors at the same time next year. 43% of “actives” say they can’t live without it!
- 8. Web2.0 Facts Facebook: Not just for kids
- 9. Web2.0 Facts Twitter: Boomer Magnet
- 10. Web2.0 Facts LinkedIn: Older, Educated and Affluent
- 11. It’s all just fun and games until someone... …figures out to use it to make money!
- 12. “Who cares what I had for breakfast?” Kellogg’s, Post, Quaker Oats, Kashi Folgers, Maxwell House, Starbucks Carnation, International Delight Krups, Bunn, Mr. Coffee McDonald’s, Denny’s, Perkins, IHOP
- 13. “Tactics without strategy is the noise before defeat… Strategy without tactics is the slowest route to victory.” -Sun Tzu
- 14. •Set your Goals •Identify your Target •Choose your Tools •Craft your Voice •Define your Roles •Commit to Consistency •Measure and Improve Success Elements of a Successful Strategy:
- 15. Position Monitor Engage Market* 4 Possible Social Media Tactics
- 16. • Gather Followers/Fans – Follow and Invite • Be Helpful, Friendly, Courteous, Kind… • Avoid Religious, Profane or Political Controversy • Re-Tweet, Refer and Recommend • Focus on your Story, not features, advantages or benefits • Be Real, Be Transparent and Have Fun! Position
- 17. Position
- 18. Position
- 19. Monitor Use Twitter search or Tweetdeck to see if people are talking about: •You •Your Brand •Your Competitors •Your Areas of Expertise
- 20. Monitor
- 21. Engage
- 22. Market
- 23. Market
- 24. Market
- 25. Market
- 26. Brands on Twitter Cars •Chevrolet •Ford •General Motors •Honda Travel •Jet Blue •Southwest Airlines •Luxor Las Vegas •Carnival Cruise Lines •Hertz •Marriott Hotels & Resorts Finance •Wachovia •H&R Block •Intuit Entertainment •The Travel Channel •Comcast •Marvel Entertainment •DIRECTV •PopCap •TV Guide •Oprah Retail •Best Buy •Blinds.com •The Home Depot •American Apparel •Rubbermaid •Whole Foods •Zappos.com Sports Teams •Chicago Bulls •Detroit Pistons •Portland Trail Blazers •San Diego Chargers Food and Beverage •Starbucks •Burger King •Dunkin’ Donuts •Popeyes Chicken More Big Brands •Dell •EMC •Kodak •Network Solutions
- 28. Brands on Facebook Acura Acuvue Airplay Apple AT&T Avon Bank of America Big Rock Brewery Bigelow Tea BMW Bon Appétit Borax Coca-Cola Crest Delta Air Lines: Electronic Arts EMC Ernst & Young Fandango Ford Forrester Research Gourmet Magazine H&R Block HSBC. Ikea Intel Intuit JCPenney Jeep Jobster Johnson & Johnson KFC Kodak Kraft Kryptonite Lucky Magazine Mayo Clinic McDonald’s Microsoft Miller Brewing Molson National Geographic Nokia Paramount Pictures Pizza Hut PUMA Reebok Rubbermaid Samsung Silk Soy Milk Skittles StubHub Taco Bell Target Timberland Victoria's Secret Visa Wal-Mart
- 34. • Don’t totally give up on Old Media • Make sure you’re doing your Web1.0 right • Strategy First, Then Tactics • Give them something to Tweet about • You don’t have to know it all, or do it all! Final Thoughts
- 35. Social Media: Fun and Games or Powerful Business Tool? Both!
- 36. Tom Snyder President and CEO tom@trivera.com @triveraguy on Twitter 262-250-9400 Trivera Interactive W177 N9856 Rivercrest Dr Germantown, WI 53022
Editor's Notes
- Easy to be overwhelmed. But strategy is important. That’s what we do first. But in our short time, I can give you an understanding of some of the advice and guidelines we give our clients once we’ve decided which Social Media tools to use.
- Here’s how I position my combination personal/corporate brand on Twitter and link to my blog (driving traffic to my site)
- Not all just about Tweeting and Gathering Followers. Here’s how a multitude of Companies are using Social Media.
- Nothing like an unanticipated, caring representative. Belling “nobody at Home Depot cares about me.” Wrong!
- All other things being equal, people do business with people they like. Examples: Blinds.com, and Me.
- Trickiest of the tactics. In social media, you need to earn the right to use it to market. SM has Spammers. Don’t be one.
- All help in participating in the conversations, building brand and brand loyalty. Also help in SEO. Also are low cost, but do require a time investment.
- All help in participating in the conversations, building brand and brand loyalty. Also help in SEO. Also are low cost, but do require a time investment.
- All help in participating in the conversations, building brand and brand loyalty. Also help in SEO. Also are low cost, but do require a time investment.
- All help in participating in the conversations, building brand and brand loyalty. Also help in SEO. Also are low cost, but do require a time investment.
- All help in participating in the conversations, building brand and brand loyalty. Also help in SEO. Also are low cost, but do require a time investment.
- All help in participating in the conversations, building brand and brand loyalty. Also help in SEO. Also are low cost, but do require a time investment.
- Where does the money get spent. We can create a strategy, make recommendations, take care of the techncial and design components, train your SM team to execute the tactics for what many businesses spend in a month on Print. And if you’re short of time, we can execute your tactics for you for a year on what some spend in a month for Radio and TV.
- Social media will continue to grow. The economy will recover. Get it right now, and you’ll ride wave that will pay off in spades with a headstart over the skeptics and larger share of the bigger market.