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Radio for the
Facebook
generation
In a world where social networking is all the
rage, where does radio fit in? How can
broadcasters help manufacturers develop new
products, and help listeners discover new
programmes, new music and new stations?
Includes a practical demonstration using cutting-
edge technology; and everything you need so
you can take this idea and use it for yourself.


Tristan Ferne
BBC Audio & Music
Interactive
Who?


BBC Audio & Music Interactive
http://www.bbc.co.uk/radio/
http://www.bbc.co.uk/music/
Three things


Generation C
Radio Pop - social radio
Olinda - a new radio
Generation C
Content
Creativity
Control
Communities
Co-creative
Connected

              http://www.flickr.com/photos/richard_am/116775447/
Communities




     http://www.flickr.com/photos/imagezen/35413095/
Co-creative




     http://www.flickr.com/photos/chrisphin/149804127/
Connectedness




     http://www.flickr.com/photos/declanjewell/1832798806/
Some young
  people

  Play video...
Actual radio for
              Facebook




http://www.facebook.com/apps/application.php?id=2357049935
radio
Social networking for
                                POP




        radio
radio
Why?
                                     POP




  Radio is very solitary, we don’t
  often sit as a family like we used to
radio
Why?
                                   POP




  We want to show a sense of
  liveness and community, which is
  really important to radio, on the
  web
radio   POP



Creation and Communities
                       1
                  10
            100
radio   POP



Creation and Communities
             Create
                 Tag
                       Rate
                              Like
                                 Listen
radio   POP



Creation and Communities




                           Like
                              Listen
radio
Lean back
                                                   POP




       http://www.flickr.com/photos/karamanis/1767484748/
radio
Lean forward
                                                  POP




          http://www.flickr.com/photos/baboon/35353733/
radio
Supermarkets
                                                      POP




        http://www.flickr.com/photos/54177448@N00/840521675/
radio
      Loyalty cards
                                                   POP




http://www.flickr.com/photos/jvk/4520242/
radio
What do we get?
                                POP




        Ownership
        Diary
        Personal
        Community
        Visualisation
radio   POP
radio
Home page
                    POP
radio   POP
radio
Your data
                    POP
radio   POP



...then add some friends
radio   POP



...and everyone else
radio
Ways to listen
                         POP
radio
Getting it out there
                               POP
radio
Getting it out there
                               POP
radio
Getting it out there
                               POP




           RSS feeds
           Widgets
           An API
radio
  How it works
                                                      POP




               API                 API
Radio Player                             Radio Player

 Facebook                                 Radio Pop
                     radio   POP

   player                                   pages
  Listen
                                           Widget
  Widget
                                          Facebook
                                          mini-feed
radio
                                 radio   POP



            POP




 “So if you want to tap into your
 amigos, let your pulse spread
 the good vibrations, and feel the
 buzz from the crowd - register
 for Radio Pop. The radio service
 of tomorrow, today!”
Olinda - a new radio
Page 9 of 15
Physical prototyping
Page 9 of 15
Why?
      Page 9 of 15




Think differently
Stimulate the DAB market
People like radios
Build a future radio
     Page 9 of 15




We commissioned Schulze & Webb
to build a real, working, physical
prototype of a future radio
Features
     Page 9 of 15




Form and interface
Modularity
Social
Licensing
Form and interface
     Page 9 of 15




Adaptable behaviour
Two screens
Page 9 of 15
Form development
      Page 9 of 15




Shelf-demonstrable
It’s a radio
radio   POP
radio   POP
radio   POP
radio   POP
radio   POP
Modularity
     Page 9 of 15




Connectedness
Hardware API
What modules?
Page 9 of 15
The wireless
     Page 9 of 15




Wireless module
Social networking on your radio
Page 9 of 15
Page 9 of 15
Page 9 of 15
Page 9 of 15
Page 9 of 15
Page 9 of 15
Page 9 of 15
Page 9 of 15
“Open-source” hardware
      Page 9 of 15




An attribution licence
Anyone can use the ideas and
design
All we require is attribution
Building it
Page 9 of 15
Olinda - a new radio
Page 9 of 15
Look! They join up!


    Olinda + Radio Pop
             =
   Radio for the Facebook
        generation?



             http://www.flickr.com/photos/mscolly/145052885/
Olinda + Radio Pop
                                                                                               API                 API
     Radio Player                                                                                                             Radio Player

Facebook player                                                                                                          Radio Pop pages
                                                                                S&W
retune, listeners (and “hearers”) are unlikely to mix their programming.
Building a minimal social network into the device opens up discovery once
more, and goes some way to solving a yet older problem: A radio ‘audience’
is not an audience in the sense of a theatre or music audience because they
cannot influence one another or the performers. They do not act as a group.
By introducing small social groups who may guide one another’s listening, we
point at the re-introduction of small audiences (in the traditional sense) as
the logical next step.




                                                                                                     radio
  Listen widget                                                                                                                              Widget
                                                                                                             POP
                                                                                                                                                                                                          S&W
                                                                                                                          retune, listeners (and “hearers”) are unlikely to mix their programming.
                                                                                                                          Building a minimal social network into the device opens up discovery once
                                                                                                                          more, and goes some way to solving a yet older problem: A radio ‘audience’
                                                                                                                          is not an audience in the sense of a theatre or music audience because they
                                                                                                                          cannot influence one another or the performers. They do not act as a group.
                                                                                                                          By introducing small social groups who may guide one another’s listening, we
                                                                                                                          point at the re-introduction of small audiences (in the traditional sense) as
                                                                                                                          the logical next step.




                                                                                                                                      Facebook
            Olinda
                                                                                                                                      Olinda
                                                                                Page 9 of 15




                                                                                                                                                                                                          Page 9 of 15
Next?

Talk about it
Work together...
A working Olinda radio
Appendix

http://www.bbc.co.uk/blogs/radiolabs
tristan.ferne@bbc.co.uk


Olinda images courtesy of Schulze &
Webb

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Radio For The Facebook Generation

  • 1. Radio for the Facebook generation In a world where social networking is all the rage, where does radio fit in? How can broadcasters help manufacturers develop new products, and help listeners discover new programmes, new music and new stations? Includes a practical demonstration using cutting- edge technology; and everything you need so you can take this idea and use it for yourself. Tristan Ferne BBC Audio & Music Interactive
  • 2. Who? BBC Audio & Music Interactive http://www.bbc.co.uk/radio/ http://www.bbc.co.uk/music/
  • 3. Three things Generation C Radio Pop - social radio Olinda - a new radio
  • 4. Generation C Content Creativity Control Communities Co-creative Connected http://www.flickr.com/photos/richard_am/116775447/
  • 5. Communities http://www.flickr.com/photos/imagezen/35413095/
  • 6. Co-creative http://www.flickr.com/photos/chrisphin/149804127/
  • 7. Connectedness http://www.flickr.com/photos/declanjewell/1832798806/
  • 8. Some young people Play video...
  • 9. Actual radio for Facebook http://www.facebook.com/apps/application.php?id=2357049935
  • 11. radio Why? POP Radio is very solitary, we don’t often sit as a family like we used to
  • 12. radio Why? POP We want to show a sense of liveness and community, which is really important to radio, on the web
  • 13. radio POP Creation and Communities 1 10 100
  • 14. radio POP Creation and Communities Create Tag Rate Like Listen
  • 15. radio POP Creation and Communities Like Listen
  • 16. radio Lean back POP http://www.flickr.com/photos/karamanis/1767484748/
  • 17. radio Lean forward POP http://www.flickr.com/photos/baboon/35353733/
  • 18. radio Supermarkets POP http://www.flickr.com/photos/54177448@N00/840521675/
  • 19. radio Loyalty cards POP http://www.flickr.com/photos/jvk/4520242/
  • 20. radio What do we get? POP Ownership Diary Personal Community Visualisation
  • 21. radio POP
  • 23. radio POP
  • 25. radio POP ...then add some friends
  • 26. radio POP ...and everyone else
  • 28. radio Getting it out there POP
  • 29. radio Getting it out there POP
  • 30. radio Getting it out there POP RSS feeds Widgets An API
  • 31. radio How it works POP API API Radio Player Radio Player Facebook Radio Pop radio POP player pages Listen Widget Widget Facebook mini-feed
  • 32. radio radio POP POP “So if you want to tap into your amigos, let your pulse spread the good vibrations, and feel the buzz from the crowd - register for Radio Pop. The radio service of tomorrow, today!”
  • 33. Olinda - a new radio Page 9 of 15
  • 35. Why? Page 9 of 15 Think differently Stimulate the DAB market People like radios
  • 36. Build a future radio Page 9 of 15 We commissioned Schulze & Webb to build a real, working, physical prototype of a future radio
  • 37. Features Page 9 of 15 Form and interface Modularity Social Licensing
  • 38. Form and interface Page 9 of 15 Adaptable behaviour Two screens
  • 39. Page 9 of 15
  • 40. Form development Page 9 of 15 Shelf-demonstrable It’s a radio
  • 41. radio POP
  • 42. radio POP
  • 43. radio POP
  • 44. radio POP
  • 45. radio POP
  • 46. Modularity Page 9 of 15 Connectedness Hardware API
  • 48. The wireless Page 9 of 15 Wireless module Social networking on your radio
  • 49. Page 9 of 15
  • 50. Page 9 of 15
  • 51. Page 9 of 15
  • 52. Page 9 of 15
  • 53. Page 9 of 15
  • 54. Page 9 of 15
  • 55. Page 9 of 15
  • 56. Page 9 of 15
  • 57. “Open-source” hardware Page 9 of 15 An attribution licence Anyone can use the ideas and design All we require is attribution
  • 59. Olinda - a new radio Page 9 of 15
  • 60. Look! They join up! Olinda + Radio Pop = Radio for the Facebook generation? http://www.flickr.com/photos/mscolly/145052885/
  • 61. Olinda + Radio Pop API API Radio Player Radio Player Facebook player Radio Pop pages S&W retune, listeners (and “hearers”) are unlikely to mix their programming. Building a minimal social network into the device opens up discovery once more, and goes some way to solving a yet older problem: A radio ‘audience’ is not an audience in the sense of a theatre or music audience because they cannot influence one another or the performers. They do not act as a group. By introducing small social groups who may guide one another’s listening, we point at the re-introduction of small audiences (in the traditional sense) as the logical next step. radio Listen widget Widget POP S&W retune, listeners (and “hearers”) are unlikely to mix their programming. Building a minimal social network into the device opens up discovery once more, and goes some way to solving a yet older problem: A radio ‘audience’ is not an audience in the sense of a theatre or music audience because they cannot influence one another or the performers. They do not act as a group. By introducing small social groups who may guide one another’s listening, we point at the re-introduction of small audiences (in the traditional sense) as the logical next step. Facebook Olinda Olinda Page 9 of 15 Page 9 of 15
  • 62. Next? Talk about it Work together... A working Olinda radio