The

1. Seattle Market Presentation
Adelante Media Group Seattle

2. Adelante Media Group Seattle
KDDS 99.3 FM KFFV Channel 44 KMIA 1210 AM
Regional Mexican Azteca America Spanish
64,000 w Television Contemporary Hits
Elma, WA 27,000 / 10,000 w
Auburn, WA

3. La Gran D
La Gran D KDDS 99.3 FM is a Regional Mexican format which addresses the musical taste of first
and second generation individuals of Mexican origin in the U.S., primarily in Spanish-speaking
homes. La Gran D offers a blend of the most popular music with the right mix of Rancheras,
Nortenas, Banda, Grupos, plus a dash of Tejano and Cubia. Target audience Men and Women 18 to
49.

4. Piolin por la Mañana
Eddie “Piolín” Sotelo is the host of “Piolín por la Mañana mornings on KDDS 99.3 FM.”
Piolín por La Mañana is the most popular and widely syndicated Spanish-language radio show.
Broadcast on 59 stations from coast-to-coast, Piolín is the go to Air Personality when you want to
reach Latino listeners in large numbers. He has interviewed numerous prominent figures on the
show including President Barack Obama, legendary entertainer Vicente Fernandez, comedian
George Lopez, boxer Oscar de la Hoya and actor Will Smith.

5. Latino
The new
Latino 1210
Solo Exitos
Latino 1210 is Seattle’s first Spanish Contemporary Hit
Music Station, Playing today’s Latin Pop,
Hip Hop, Reggaeton and Bachata.
”Solo Exitos” (Only Hits!)
Latino 1210 core artists include Shakira, Mana, Juanes,
Camila, Pitbull, Enrique Iglesias, Jennifer Lopez, Don
Omar and more.
Latino 1210 targets Latino Adults 18-49. A new
Generation of Latinos, many born in the United States,
who are looking for a contemporary mix of music, an
alternative to the Regional Mexican format.

6. Azteca Television
azteca seattle 44
Azteca America Seattle, since it’s launch in 1993 has
become the choice in broadcast television for Spanish
speaking families. In 2011, Azteca continued to grow
posting the strongest February sweeps primetime growth
among Spanish broadcast networks, with viewership up
38% over 2010 for audiences age 18-49.
Azteca America’s variety of entertainment,
news/information and Sports reaches a younger more
middle class family audience.
* Source: The Nielsen Company National People Meter,
Live+SD. Mon-Fri Prime Time (7p-11p) Jan/31/2011-
Feb/27/2011 vs. Feb/01/2010-Feb/28/2010

7. Washington Latino Population Growth
+71%
2000 Latino 2010 Latino Change 2000-
Population: Population: 2010:
441,509 755,790 +314,281
7.5% 11.2% +71.2%
Source: US Census

8. Latino Population Growth
Washington’s fastest growing population, statewide the rate of Latino growth
is more than quadruple that of the overall rate.
The Largest segment of Latino population is comprised of adults age 25-34.
Seattle-Tacoma’s Latino population is no longer being fueled by immigration.
Births now account for much of the surge in Latinos in the state of
Washington.
One in five students in the Seattle public school system is Latino.
King County is home to nearly half of the market’s Latino population.
Source: US Census

9. 2010 Census WA Population Growth
Source: 2010 US Census
20102

10. Spanish Radio Delivers the Demos Advertisers Seek
“As radio’s audience continues to age, the medium risks becoming out of sync
With the demographics most sought by advertisers”.
Inside Radio 2.14.11
Audience Composition for Radios Top 3 General Market Formats
Format 25-54 35-64 55+ 65+
1/3 to 1/2 of the listeners of
Country, News/talk and AC formats Country 51% 52% 33% 17%
have aged out of the 25-54 demo. News/Talk/Info 41% 56% 57% 34%
AC 56% 61% 34% 16%
Regional Mexican
Audience Composition
72% of the Regional Mexican
format audience is 18-44.
“There are more brands interested in
ensuring their relevance to a younger
audience”.
Carat Associate Media Dir. Bill Zeigler
18-44
72%
Source: Arbitron 2010 Radio Today Report
Inside Radio 2/14/11
20102

11. Latin Boom vs. Baby Boom
• America’s average age is creeping higher with Baby Boomers
hitting retirement age.
• Demographers credit the fast growing Latino population for
helping to slow the pace of the aging U.S. population.
Source: 2010 US Census
20102

12. The Listener
The largest ethnic group in
Western Washington
Of Mexican origin, residing in
mainly Spanish-speaking homes
Above average size households
equal buying power
41% of Latino population is 18-34
years of age

13. Latino Buying Power
Source: Seattle Metro 2010 Arbitron 18+ Mon-Sun 6a-12m; Tapscan Retail Spending Report KDDS FM

14. The Latino Numbers are in the Suburbs
City 2010 % Growth % Latino
Latinos Population
Burien 58% 21%
Sea Tac 51% 20%
Tukwilla 51% 18%
Fife 175% 18%
Monroe 85% 17%
Kent 82% 17%
Federal Way 53% 16%
Algona 161% 16%
Lakewood 20% 15%
Des Moines 51% 15%
Pacific 144% 15%
Everett 61% 14%
Lynnwood 51% 13%
Renton 165% 13%
Auburn 199% 13%
Sultan 130% 12%
Tacoma 21% 12%
KDDS 99.3 FM Coverage Area
Marysville 312% 10%
DuPont 323% 10%
Source: 2010 US Census

15. Western Washington Latino Population Growth
+89%
Largest Western WA Counties
Latino population / % of Latino population increase
172,378 / +81% 72,849 / +89% 64,249 / +125%
Source: 2010 US Census

16. Event Marketing

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Insert 2011 promo video

18. Remote Marketing
Get face to Face with the fastest growing population
in Western Washington at your place of business.
La Gran D delivers a responsive, brand loyal consumers
right to your door with the most successful remotes in the
market….Just ask NAPA Auto Parts or Coca-Cola.
Super Gran D Movil
2 hour remote
Gran D Movil
1 hour remote
Live Remote
Bring the excitement of Carlos Moreno’s
Live afternoon drive show to your business
4 hour remote

19. Multimedia Platforms
Radio
KDDS 99.3 FM
KMIA 1210 AM
Radio
Streaming separate commercial
inventories KDDS / KMIA
Television
Azteca Seattle
KFFV 44
Websites
Banner Ads One stop multimedia Spanish
Pre-roll video advertising marketing…
lagrand993.com / latino1210.com Adelante Media Group Seattle
offers multimedia marketing
opportunities to ensure you
Phone Apps message gets to the responsive
KDDS / KMIA and tech savvy Latino
iphone & Android consumers.
With Radio and Television plus a
Text Marketing full platform of digital media
Growing data base options. Adelante Seattle is
of over 10,000 uniquely positioned to take your
message to the fastest growing
Social Media population in the country,
KDDS & KMIA anytime, anywhere.
facebook pages
In-house audio/video
production, graphic arts & web
design.
www.adelantesea.com
Your sales & research resource
20102

20. Sports Marketing
Seattle Sounders FC Soccer on
KDDS 99.3 FM
2012 Season Sponsorship Packages
available now
20102

21. 2012 Event / Sports Marketing Calendar
2012 Season
Four VIP Events
Four VIP
Events 2012 Season
May-Oct
Cinco de Mayo
Sunday May 6th th Fiestas Patrias
Sunday September 16th th
in 2012 May-Oct Sunday May 6 Sunday September 16
in 2012 30 matches live City of Kent Puyallup Fairgrounds
30 matches live City of Kent Puyallup Fairgrounds
on KDDS 99.3 FM
on KDDS 99.3 FM
www.adelantesea.com
Your sales & research resource
20102

22. The Missing Piece
www.adelantesea.com
Your Adelante Seattle sales & marketing resource
 Spanish Marketing Experts
 KDDS, Seattle’s only Spanish FM
 KMIA, Seattle’s first Spanish Contemporary Hit Station
 TV Azteca Seattle & Full Digital Platforms…1 stop Spanish Marketing
 Home of “Piolin por la Mañana”, Spanish Radios #1 Air Personality
 The most effective way to reach Seattle’s fastest growing population
 72% of listeners are between 18-44, the demos advertisers seek
 Proven Event and Sports Marketing success

23. Seattle Market Presentation
Adelante Media Group Seattle