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Corona
THE HISTORY OF BEER
Corona History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corona History ,[object Object],[object Object],[object Object],[object Object],[object Object]
Campaign ,[object Object],[object Object],[object Object]
Miles Away From Ordinary TV COMMERCIALS Jenny Collard
Campaign ,[object Object],[object Object],[object Object]
Cont.. ,[object Object],[object Object],[object Object],[object Object]
Cont.. ,[object Object]
Sponsorships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Read All About It! ,[object Object],[object Object],[object Object]
Merchandise
The Color of Beer ,[object Object],Porter Bock Belgian Ale Pale Ale Pale Bock Lambic Stout Barley Wine English Bitter Kolsch Pilsner Lager
“ The welcome pages that require you to enter your state and verify your age is a large roadblock for any campaign, but business needs to obey local laws and campaigns such as the FTC’s national campaign to prevent underage drinking.”
Video Marketing ,[object Object],[object Object],[object Object],[object Object]
Cont.. When you're a winner, everyone wants to get in on the action. Corona, another popular Mexican brew that is big in Chicago and throughout the United States, is sending its congrats to the Chicago Blackhawks who just won the Stanley Cup.
Cont.. The music used in the new spot called "Moments" is a song called "The Secret Sun" by Grammy-winning songwriter Jesse Harris, who has worked with Norah Jones, among others.  The Corona Extra advertising mindset centered on a beach -- ideally one that is wonderfully idyllic
“ Inspiring videos that are so enjoyable to watch and make you fell  relaxed? Well “Where You’d Rather Be” created to promote Corona  extra is with no doubt one of such videos ”.
Online Advertisement ,[object Object],[object Object],[object Object]
Cont.. ,[object Object],[object Object],[object Object],[object Object]
Cont. ,[object Object],[object Object],[object Object]
Banner ad
Social Media Advertisement
Social Media Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How is This Affecting  Beer Consumers & Shoppers? Page
Global platform strategy   Local brand positioning of a  global brand and global product  ,[object Object],[object Object],[object Object],[object Object]
E-Mail Advertising ,[object Object],[object Object]
Outdoor Advertising Corona beer, a brand of pale lager owned and produced by Cerveceria Modelo in Mexico, to celebrate the arrival of spring surprised passers of the City of Buenos Aires (Argentina) with a bottle of 3 meters high composed entirely of colorful flowers.
Cont.. The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.
Advertisement through Microbloging Sites Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object]
You Tube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Search Engine Marketing
Blogs advertisement of “Corona”
 
“ CORONA ” Stands   For… Excitement, Youth and Camaraderie ! ! ! FUN ! ! !
 

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Tript Taneja (ppt on Corona Beer)

  • 3.
  • 4.
  • 5.
  • 6. Miles Away From Ordinary TV COMMERCIALS Jenny Collard
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 15.
  • 16. “ The welcome pages that require you to enter your state and verify your age is a large roadblock for any campaign, but business needs to obey local laws and campaigns such as the FTC’s national campaign to prevent underage drinking.”
  • 17.
  • 18. Cont.. When you're a winner, everyone wants to get in on the action. Corona, another popular Mexican brew that is big in Chicago and throughout the United States, is sending its congrats to the Chicago Blackhawks who just won the Stanley Cup.
  • 19. Cont.. The music used in the new spot called "Moments" is a song called "The Secret Sun" by Grammy-winning songwriter Jesse Harris, who has worked with Norah Jones, among others. The Corona Extra advertising mindset centered on a beach -- ideally one that is wonderfully idyllic
  • 20. “ Inspiring videos that are so enjoyable to watch and make you fell relaxed? Well “Where You’d Rather Be” created to promote Corona extra is with no doubt one of such videos ”.
  • 21.
  • 22.
  • 23.
  • 26.
  • 27.  
  • 28. How is This Affecting Beer Consumers & Shoppers? Page
  • 29.
  • 30.
  • 31. Outdoor Advertising Corona beer, a brand of pale lager owned and produced by Cerveceria Modelo in Mexico, to celebrate the arrival of spring surprised passers of the City of Buenos Aires (Argentina) with a bottle of 3 meters high composed entirely of colorful flowers.
  • 32. Cont.. The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.
  • 33.
  • 34.
  • 35.
  • 36.  
  • 37.  
  • 39. Blogs advertisement of “Corona”
  • 40.  
  • 41. “ CORONA ” Stands For… Excitement, Youth and Camaraderie ! ! ! FUN ! ! !
  • 42.