Trend Micro ANZ Cloud Security Thought Leadership 2011

1. “Securing Your Journey to the Cloud”
Thought Leadership
Q1 2011
ANZ Marketing Team
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2. 2010 A/NZ Focus – Linking Events setting
scene for Cloud Security Positioning
ANZ VSS Series & US VM World
Joint Channel Enablement
of Channels
PR Product Releases
ANZ VForum
Bylined Articles
on Cloud
Security Issues Gartner IT Brief
Harish Agastya Case Studies
visiting TM Execs
Informal round table
Media briefings
Cloud Security Exec Briefing
Steve Quane
visiting TM Execs
Formal Luncheon, Media Roundtable
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3. 2011 Q1 End User Engagement Flow
Lead Generation Campaign
LEADS
Market Research
Topic in Conference
Executive Conference Press Engagement
Presentations on demand
Live Streaming /On Demand Viewing
End of March
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4. Market Research Project
• The key objective for the research survey is to
better understand the requirements of the market
Trend Micro wants to penetrate with an in-depth
survey that drills down into pain points/issues,
objectives and technology solutions being
considered by our key market
– The Research began as an independent
Email Survey with an incentive to drive
response i.e.
http://www.cnetdirectintl.com/au/2010/trend_
micro/security_survey/register.htm?
– We can then build PR activity around the
findings, giving us an expert voice in
announcing survey results by way of press
release.
– Survey results are then developed into an
analyst report/white paper.
– white paper used to send to selected
audience in Trend Micro database, and lead
generation campaign run by CNET Direct
– white paper shared with channel partners.
• The benefit of the above strategy is, it delivers
multi-platform visibility presenting Trend Micro on
numerous levels as security solutions thought
leader within our key market.
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5. Exec Security Conference
• This event will offer a unique format for leading
security specialists and business leaders to
exchange ideas, gain valuable knowledge, and
share their real-world risk management
experiences.
• Attendees will hear from industry experts and learn
how others are using the latest technologies to
thwart multi-pronged attacks, achieve compliance,
and reduce risk. Learn how your organization can
balance the business need to embrace Web 2.0,
virtualization, cloud computing, and personal and
mobile devices while protecting your critical assets
and sensitive data.
• Featuring keynote presentation from Eva Chen,
Global CEO of Trend Micro and Chris Morris
Cloud Computing Research APAC Director from
IDC, attendees will gain insights into the state of
global security, explore the latest technology trends
and learn strategies for protecting data assets and
reducing risk, plus an update on security in the
cloud and virtualised environments, network and
content security and the game changing Threat
Intelligence.
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6. Executive Security Conference
• Trend Micro Enterprise Security Conference
• Event Date 22nd February 2011
• Audience attendees: Trend Micro Enterprise customers/prospects – CSO, IT
Directors and Managers, Privacy Officers, Risk and Compliance Departments, IT
Network and System Departments
• Keynote Presentation from Eva Chen CEO, APAC Research Director Cloud
Computing Chris Morris from IDC and Graeme Phillipson Connections Research
• Theme: Securing the Cloud
• Event will include sit-down lunch and Afternoon Networking Opportunity
• The event will be held at the Sun Room, IVY Complex in Sydney
• The event starts at 12.00pm and we will be ready to go LIVE by 12.30pm
• The event runs for 4 hours, there will be an MC, 5 speakers and an Expert Panel &
Q&A at the end.
• For Speaker BIOs and more information EVENT MICRO-SITE & REGISTATION:
http://www.onlinerego.com/TrendMicro/2011/customer/microsite/
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7. Security Conference
• Trend Micro Security Conference | 22 February,
2011
• Target audience: 80 attendees consisting of Trend
Micro Enterprise customers and prospects
• Keynote Presentation from Eva Chen CEO,
Research Director Cloud Computing Chris Morris
from IDC.
• Event will include lunch and Afternoon Networking
Opportunity
• The event will be held at the Sun Room, IVY
Complex in Sydney from 12.00-5.30pm
• Event Invitation:
http://www.onlinerego.com/TrendMicro/2011/custom
er/edm/esc_2011_invite.html
• Event Website & Registration:
http://www.onlinerego.com/TrendMicro/2011/custom
er/microsite/
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8. Webcast Inviter
• ZDNET Trend Micro LIVE Stream of
Cloud Security Event
• Online Event
Details: http://www.zdnet.com.au/cloud-
security-conference-watch-339309141.htm
• Copy of ad:
http://www.zdnet.com.au/manual/ads/paid/tr
end_micro/trend-micro-mpu.swf
• Pre-Event awareness: The Trend Micro
Conference was the top story on the Tech
Lines page today
http://www.zdnet.com.au/topic/techlines/
Goal is to host the largest Virtual Cloud
Security Event in ANZ with an interactive
audience participation
• During the conference, we will also be
displaying a Twitter feed of comments
containing the hashtag #tmcloudsec.
• The Keyword targeting will come into effect
as of 22nd Feb to direct people to the On
Demand Webcasts.
• We will also have a post event campaign in
effective
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9. Thank you /Fulfilment
http://www.onlinerego.com/TrendMicro/2011/
customer/followup/
http://ishare.trendmicro.com/globalmar
keting/APACMarketing/Campaign%20M
kt/Forms/AllItems.aspx?RootFolder=%2
fglobalmarketing%2fAPACMarketing%2
fCampaign%20Mkt%2fANZ%20CLOUD
%20COMPUTING%20SECURTY%20SU
MMITS%20Feb%202011&FolderCTID=&
View=%7b0B615E04%2d00EE%2d4E7F
%2d945F%2d26F9B74E7D06%7d
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10. ZDNET Live Streaming of
Conference Speakers Comprehensive Content
– White papers, Trend
Micro Facebook and
Tritter Streaming
http://www.zdnet.com.au/cloud-security-conference-
watch-339309141.htm
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11. Ongoing ZDNET
On Demand, Editorial
and Spin Offs
http://www.zdnet.com.au/security-q-a-
trend-micro-boss-eva-chen-
339310322.htm
http://www.zdnet.
com.au/cloud-
security-
conference-
watch-
339309141.htm
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12. Executive Dinner
• Rego page:
• http://www.onlinerego.com/TrendMicr
o/2011/tetsuyas/
• Download Excel of signups:
• http://www.onlinerego.com/TrendMicr
o/2011/tetsuyas/assets/db/download.
php?pass=trend2011
• Thank you page (the same content is
in the thank you email)
• http://www.onlinerego.com/TrendMicr
o/2011/tetsuyas/?r=thankyou
• EDM:
• http://www.onlinerego.com/TrendMicr
o/2011/tetsuyas/edm/
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13. CNET Market Research
CTA Campaign
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14. 2011 Q1 AO Channel Engagement Flow
Channel Enablement
Market Research
LEADS
On-demand Content
Affinity Summit
Affinity
Summit SB
Security Roadshow
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15. Affinity Partner Summit
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16. ANZ Affinity Summit 2011
• Partner Conference Objectives & Details:
• 5 key partner objectives:
1. To inform partners of the Trend Micro Strategy and Direction 2. How Trend Micro is making
partners profitable in 2011 and beyond 3. Share the process on how Trend Micro is making it
easier to partner with 4. Demonstrate the latest innovation and how they address customers
business issues/ drivers 5. Provide an interactive Workshop sessions – gaining reseller
feedback.
• Target audience: 90 attendees consisting of; 45 Enterprise value channel partners
(AffinityONE & PLUS) + 20 Small Business (AffinityPLUS) partners + 10 Disti’s + 15
TM/Presenters
• Keynote Presentation from Eva Chen CEO around the topic of ‘Security that Fits’. Agenda
preview is attached.
• Afternoon Networking Opportunity –Racing 8 Yachts on Sydney Harbour – what a great
opportunity for Trend Micro to bond with our resellers.
• Dinner Networking Opportunity – held at Aqua restaurant near Luna Park – stunning view
looking over Sydney Harbour
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17. Affinity Partner Summit Agenda
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18. Post Event
http://onlinerego.com/trendmicro/2011/
affinitysummit/partner/microsite/follow
up/
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19. Affinity Summit for
Small Business
• Objective
– Share SB segment plans and SB
product roadmap
– Focus Group lunch for reseller
feedback
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20. Security Roadshow for Channels
Melbourne Brisbane Sydney Adelaide Perth
Date Tues, 5th of Thurs, 7th of Fri, 8th of Tues, 12th of Thurs, 14th
April 2011 April 2011 April 2011 April 2011 of April 2011
Venue The Sebel & The Sebel & L’aqua InterContinen Duxton Perth
Citigate Citigate King Cockle Bay tal Adelaide
Albert Park George Wharf
Square
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21. Post
Conference
Adverts
• Insert for following
publications
– ARN Cloud Computing
Supplement
– Vmware Partner Exchange
Catalogue
– AUSCert Conference Event
Catalogue
– Security Computing
Supplement
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22. Press Examples
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