CSM Module 5: Online marketing and social media campaigns
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Social media marketing campaigns
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CSM Module 5: Online marketing and social media campaigns
- 1. Module 5: Online marketing and social media campaigns
- 6. Google reports well over 380,000 links discussing the 31 sites and giveaways. Virtually no negative comments about HP or the promotion associated with the giveaway Linkbait
- 10. Case study 2: Blendtec
- 18. Viral Marketing Campaign Misfires The goal was to let users interact with the product in a fun, unique way. They would then distribute their creation and the message to friends and via their blogs. GM hoped to build brand awareness of the new truck.
- 25. From prank to marketing campaign?
- 27. 3M Carjacks Idea
- 28. Mentos-Diet Coke geysers EepyBird’s Experiment #4 video of geyser fountain goes viral. Mentos site links to video, then supports record-breaking events around the world.
- 30. “ In the world of the Internet, you don't own your brand. Your customers and your users own your brand,” David Sifry, founder Technorati
- 33. Idea 2: Reaching out to fans http://www.chevroncarsblog.com/
- 34. Idea 3: Adopt-A-Pilot http://adoptapilot.blogs.com
- 38. Dale Backus, 21, and Wes Phillips, 22, shot the 30-second spot, featuring Dale’s wife Cori, with borrowed equipment, a skateboard and total expenditure of 12 dollars. They were awarded a prize of $10,000 and a trip to the Super Bowl in Miami, where the winning entry was announced and aired during the game for est. US$1.25m. http://www.crashthesuperbowl.com/ Production cost: US$12
Notas do Editor
- Women control [all] the wealth. Women [substantially] outlive men. Women start most of the new businesses. Women’s work force participation rates have soared worldwide. Women are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness imperatives. Women are better salespersons than men. Women buy [almost] everything — commercial as well as consumer goods. So what exactly is the point of men?
- The project organised by StarMetro together with Federal Hotel Kuala Lumpur and Federal Hotels International received close to 150 photographs of various occasions celebrated by the participants in 1957. The project, launched in June, was held for over 12 weeks. The photographs from the public were collected and seven winners were chosen based on the most creative captions they gave for the photographs submitted.
- A blog where Chevron Cars collectors can share ideas, collections and photos, learn insider news, and find answers to some of the most common questions about Chevron toy cars, Chevron Cars games, and more! Child collectors of collectible vehicles were interviewed and photographed with their collections.
- The programme allowed one class in a school to adopt a pilot and make that connection through blogs and visits by the pilots or the class to the airport. • Each spring, fifth-grade classes nationwide “adopt” a Southwest Airlines pilot for four weeks. • Pilots volunteer their time visiting classes and corresponding with students while flying their weekly trip schedule. • Classes track their pilot’s weekly flight schedule while learning about U.S. cities. • Southwest Airlines provides the program curriculum (called the Flight Plan) that has been developed in cooperation with the Smithsonian Institute and other education specialists. Students learn core school subjects in a fun way and see how important education is in reaching personal goals.