CSM Module 3: Corporate blogging
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Corporate blogging
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CSM Module 3: Corporate blogging
- 1. Module 3: Corporate blogging
- 2. Kryptonite Bike Lock Fiasco
- 6. Mainstream media picks up story
- 12. Blogging
- 15. Bloggers not immune to the law
- 16. Bloggers affect brands Jeffooi.com vs Maxis Mon, July 26, 2004 “ I maintain two post-paid mobilephone accounts. One of the Maxis main accounts activated over eight years ago on Jan 9, 1996, has contributed a total of RM9,982.81 to Maxis coffer to date. Because of sustained call pattern, Maxis has granted me a Line of Credit of RM850.00 some four years ago, and the LOC is still maintained in their customer database. “ Yesterday, Maxis decided to ‘interrupt’ my line because I owed them RM5.92 - LIMA RINGGIT SEMBILAN PULUH DUA SEN. Once a telco grows big, it tends to get very cocky . I used to detest this perception, but I now agree fully….”
- 22. Don’t be boring! http://dullestblog.com/
- 25. ROI of Blogging From Groundswell
- 28. Track and measure Source: Forrester Research
- 29. 8 Blogging tips 1. Update once weekly, if not daily Rule of thumb is to blog at least once a week. Do it tag team style, so you can keep it fresh and updated. 2. RSS: Make it easy to subscribe 3. Track visitors: Blogger: Use Google Analytics tracker to track number of blog visitors. WordPress: Stats on Dashboard, or use independent tracker eg: http://extremetracking.com or Google the keyword “free trackers” 4. Promote, promote, promote Use Facebook and Twitter apps to automate blog post updates.
- 37. Companies that blog internally or externally
- 38. CEOs’ blogs Richard Branson, Virgin http://www.virgin.com/richard-branson/blog/ Mark Cuban http://blogmaverick.com
- 39. Bill Marriott http://www.blogs.marriott.com/ Richard Edelman http://www.edelman.com/speak_up/blog/
- 43. 1.Go to wordpress.com and sign up here
- 44. 2. This becomes your URL for your blog ie: http://buzz.wordpress.com 5.Remember the email you are using, you have to access this to authenticate account later 3.Write username down in case you forget 6.Click Sign Up 4.Write password down in case you forget
- 46. 7.Open email from WordPress.com 8.Click on activation link
- 47. 9. Click to view site
- 48. 10. This is your new blog! It has a new post and new comment and uses the default design template. You can edit or delete the post and comment or change design template in My Blog > Dashboard > Appearance Log In
- 49. 11. This is your Dashboard. Explore features like Posts, Pages and Appearance in left column
Notas do Editor
- Bike-lock maker Kryptonite finds out the U-shaped locks it's been making can be picked with a Bic pen. Bloggers continued to rail at the company until it finally agrees to exchange the old locks for new ones, at an estimated cost of at least US$10 million.
- Blogging is a weblog. It is a powerful new medium. Millions. Best ones are very political, humorous, corporate antagonisers.
- Dell's site was originally called "one-2-one" until a reader pointed out a porn site of the same name; it's now called "Direct2Dell”
- List of CEO blogs: