SlideShare uma empresa Scribd logo
1 de 13
Baixar para ler offline
The Benefits of Using LinkedIn
                   Company Pages

                                                       Since its launch in May 2003,
                                                       LinkedIn has accumulated over 161
                                                       million users with more than 2
                                                       million users possessing company
                                                       pages, earning its place as the
                                                       leading professional social
                                                       network.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                With LinkedIn being the largest and most
                                                well-known social network amongst
                                                professionals, businesses have a fantastic
                                                opportunity to target this wealthy and
                                                influential demographic by incorporating
                                                LinkedIn into their social media marketing
                                                mix.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                       LinkedIn provides a dedicated area
                                                       where businesses can promote
                                                       specific products and services they
                                                       offer on their company page. This
                                                       facility allows businesses to add
                                                       different product and service
                                                       offerings further targeting your
                                                       intended audience.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                       Potential customers can discover
                                                       what your company can offer and
                                                       see which of their connections and
                                                       the number of connections, have
                                                       recommended your products and
                                                       services. This is an invaluable tool
                                                       to businesses as it is a very powerful
                                                       form of word of mouth advertising,
                                                       which is also measurable.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
 Through the “Company Updates”
 facility, businesses can attach links to
 special offers to attract leads back to
 your website. The Product and services
 pages also provide a great opportunity
 to generate leads through the cover
 image, which can be linked to specific
 products or services, generating leads
 already interested and engaged in what
 your company has to offer.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
 As the recommendations from
 familiar connections are displayed
 below the cover image, users are
 increasingly more likely to click
 through for more information.
 LinkedIn’s company pages are a
 great tool to increase ranking, traffic
 to your website and brand
 awareness, as being a social media
 platform it ranks very well with
 search engines, such as Google.



www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                       Social media platforms rank highly
                                                       with search engines due to their
                                                       dynamic content produced through
                                                       posting regular updates and news.
                                                       This higher ranking leads to more
                                                       traffic being diverted to your
                                                       website, in the form of backlinks, for
                                                       increased brand awareness and lead
                                                       generation.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                 It is important to provide the best SEO on
                                                 any content posted on LinkedIn’s company
                                                 pages to increased your ranking and
                                                 provide back links to your website.
                                                 LinkedIn also possesses an internal search
                                                 engine so your company will not rank
                                                 without a company page, therefore
                                                 potential leads will not be able to find you
                                                 meaning missed opportunities for your
                                                 business




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                       Many of your employees are likely to
                                                       already be LinkedIn users with an
                                                       existing network of diverse connections
                                                       gained throughout their career and
                                                       social life. Company pages enables
                                                       businesses to tap into employees’
                                                       established networks to promote your
                                                       business to a greatly extended audience.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages

 This is achieved through LinkedIn’s
 employment history section of user
 profiles, where employee can
 enhance their own profile by linking
 it to your company page, whilst in
 turn increasing reach for your
 business. This means that traffic is
 indirectly increased to your company
 pages through users browsing other
 users profiles.



www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                       When creating your page ensure to
                                                       make it as captivating and informative
                                                       as possible as for many users who come
                                                       across your site, through this extended
                                                       reach, may not have come across your
                                                       business before. Ensure to design your
                                                       page to make the best impression
                                                       where positive opinions are formed
                                                       surrounding your brand.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
An easy way for your business to start
using a LinkedIn company page is to link
your company’s website blog to LinkedIn,
so blog posts are automatically posted to
your company page. This posting process
will make it easy to promote your website
blog entry to LinkedIn and other social
media sites such as Facebook, Twitter and
Google+, to increase your ranking, traffic
and brand awareness even further.




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package
The Benefits of Using LinkedIn
                   Company Pages
                                                       It is important for businesses to
                                                       incorporate LinkedIn into your social
                                                       media marketing mix as it ranks well
                                                       with search engines, like Google, leading
                                                       to increased ranking, traffic and brand
                                                       awareness




www.trimaxsolutions.com           Web design package
Social Media Marketing Services   SEO Package

Mais conteúdo relacionado

Destaque

PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
 

Destaque (20)

Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
 

The Benefits of Using LinkedIn Company Pages

  • 1. The Benefits of Using LinkedIn Company Pages Since its launch in May 2003, LinkedIn has accumulated over 161 million users with more than 2 million users possessing company pages, earning its place as the leading professional social network. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 2. The Benefits of Using LinkedIn Company Pages With LinkedIn being the largest and most well-known social network amongst professionals, businesses have a fantastic opportunity to target this wealthy and influential demographic by incorporating LinkedIn into their social media marketing mix. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 3. The Benefits of Using LinkedIn Company Pages LinkedIn provides a dedicated area where businesses can promote specific products and services they offer on their company page. This facility allows businesses to add different product and service offerings further targeting your intended audience. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 4. The Benefits of Using LinkedIn Company Pages Potential customers can discover what your company can offer and see which of their connections and the number of connections, have recommended your products and services. This is an invaluable tool to businesses as it is a very powerful form of word of mouth advertising, which is also measurable. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 5. The Benefits of Using LinkedIn Company Pages Through the “Company Updates” facility, businesses can attach links to special offers to attract leads back to your website. The Product and services pages also provide a great opportunity to generate leads through the cover image, which can be linked to specific products or services, generating leads already interested and engaged in what your company has to offer. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 6. The Benefits of Using LinkedIn Company Pages As the recommendations from familiar connections are displayed below the cover image, users are increasingly more likely to click through for more information. LinkedIn’s company pages are a great tool to increase ranking, traffic to your website and brand awareness, as being a social media platform it ranks very well with search engines, such as Google. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 7. The Benefits of Using LinkedIn Company Pages Social media platforms rank highly with search engines due to their dynamic content produced through posting regular updates and news. This higher ranking leads to more traffic being diverted to your website, in the form of backlinks, for increased brand awareness and lead generation. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 8. The Benefits of Using LinkedIn Company Pages It is important to provide the best SEO on any content posted on LinkedIn’s company pages to increased your ranking and provide back links to your website. LinkedIn also possesses an internal search engine so your company will not rank without a company page, therefore potential leads will not be able to find you meaning missed opportunities for your business www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 9. The Benefits of Using LinkedIn Company Pages Many of your employees are likely to already be LinkedIn users with an existing network of diverse connections gained throughout their career and social life. Company pages enables businesses to tap into employees’ established networks to promote your business to a greatly extended audience. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 10. The Benefits of Using LinkedIn Company Pages This is achieved through LinkedIn’s employment history section of user profiles, where employee can enhance their own profile by linking it to your company page, whilst in turn increasing reach for your business. This means that traffic is indirectly increased to your company pages through users browsing other users profiles. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 11. The Benefits of Using LinkedIn Company Pages When creating your page ensure to make it as captivating and informative as possible as for many users who come across your site, through this extended reach, may not have come across your business before. Ensure to design your page to make the best impression where positive opinions are formed surrounding your brand. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 12. The Benefits of Using LinkedIn Company Pages An easy way for your business to start using a LinkedIn company page is to link your company’s website blog to LinkedIn, so blog posts are automatically posted to your company page. This posting process will make it easy to promote your website blog entry to LinkedIn and other social media sites such as Facebook, Twitter and Google+, to increase your ranking, traffic and brand awareness even further. www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package
  • 13. The Benefits of Using LinkedIn Company Pages It is important for businesses to incorporate LinkedIn into your social media marketing mix as it ranks well with search engines, like Google, leading to increased ranking, traffic and brand awareness www.trimaxsolutions.com Web design package Social Media Marketing Services SEO Package