(http://trimaxsolutions.com/) - Since its launch in May 2003, LinkedIn has accumulated over 161 million users with more than 2 million users possessing company pages, earning its place as the leading professional social network. With LinkedIn being the largest and most well-known social network amongst professionals, businesses have a fantastic opportunity to target this wealthy and influential demographic by incorporating LinkedIn into their social media marketing mix.
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The Benefits of Using LinkedIn Company Pages
1. The Benefits of Using LinkedIn
Company Pages
Since its launch in May 2003,
LinkedIn has accumulated over 161
million users with more than 2
million users possessing company
pages, earning its place as the
leading professional social
network.
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2. The Benefits of Using LinkedIn
Company Pages
With LinkedIn being the largest and most
well-known social network amongst
professionals, businesses have a fantastic
opportunity to target this wealthy and
influential demographic by incorporating
LinkedIn into their social media marketing
mix.
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3. The Benefits of Using LinkedIn
Company Pages
LinkedIn provides a dedicated area
where businesses can promote
specific products and services they
offer on their company page. This
facility allows businesses to add
different product and service
offerings further targeting your
intended audience.
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4. The Benefits of Using LinkedIn
Company Pages
Potential customers can discover
what your company can offer and
see which of their connections and
the number of connections, have
recommended your products and
services. This is an invaluable tool
to businesses as it is a very powerful
form of word of mouth advertising,
which is also measurable.
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5. The Benefits of Using LinkedIn
Company Pages
Through the “Company Updates”
facility, businesses can attach links to
special offers to attract leads back to
your website. The Product and services
pages also provide a great opportunity
to generate leads through the cover
image, which can be linked to specific
products or services, generating leads
already interested and engaged in what
your company has to offer.
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6. The Benefits of Using LinkedIn
Company Pages
As the recommendations from
familiar connections are displayed
below the cover image, users are
increasingly more likely to click
through for more information.
LinkedIn’s company pages are a
great tool to increase ranking, traffic
to your website and brand
awareness, as being a social media
platform it ranks very well with
search engines, such as Google.
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7. The Benefits of Using LinkedIn
Company Pages
Social media platforms rank highly
with search engines due to their
dynamic content produced through
posting regular updates and news.
This higher ranking leads to more
traffic being diverted to your
website, in the form of backlinks, for
increased brand awareness and lead
generation.
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8. The Benefits of Using LinkedIn
Company Pages
It is important to provide the best SEO on
any content posted on LinkedIn’s company
pages to increased your ranking and
provide back links to your website.
LinkedIn also possesses an internal search
engine so your company will not rank
without a company page, therefore
potential leads will not be able to find you
meaning missed opportunities for your
business
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9. The Benefits of Using LinkedIn
Company Pages
Many of your employees are likely to
already be LinkedIn users with an
existing network of diverse connections
gained throughout their career and
social life. Company pages enables
businesses to tap into employees’
established networks to promote your
business to a greatly extended audience.
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10. The Benefits of Using LinkedIn
Company Pages
This is achieved through LinkedIn’s
employment history section of user
profiles, where employee can
enhance their own profile by linking
it to your company page, whilst in
turn increasing reach for your
business. This means that traffic is
indirectly increased to your company
pages through users browsing other
users profiles.
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11. The Benefits of Using LinkedIn
Company Pages
When creating your page ensure to
make it as captivating and informative
as possible as for many users who come
across your site, through this extended
reach, may not have come across your
business before. Ensure to design your
page to make the best impression
where positive opinions are formed
surrounding your brand.
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12. The Benefits of Using LinkedIn
Company Pages
An easy way for your business to start
using a LinkedIn company page is to link
your company’s website blog to LinkedIn,
so blog posts are automatically posted to
your company page. This posting process
will make it easy to promote your website
blog entry to LinkedIn and other social
media sites such as Facebook, Twitter and
Google+, to increase your ranking, traffic
and brand awareness even further.
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13. The Benefits of Using LinkedIn
Company Pages
It is important for businesses to
incorporate LinkedIn into your social
media marketing mix as it ranks well
with search engines, like Google, leading
to increased ranking, traffic and brand
awareness
www.trimaxsolutions.com Web design package
Social Media Marketing Services SEO Package