(http://www.trimaxsolutions.com/Blog/tabid/726/entryid/479/How-to-increase-the-chance-of-your-content-being-shared-on-Pinterest.aspx) - To start with the basic set up, make sure your account is verified initially so that your pins link back to your website and make your descriptions short, inclusive of hashtags. If the content you post relates to a specific product or service, make sure to include the price.

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It is very important to optimise your images on
Pinterest as the social network focuses on the sharing
of visual content, which is deemed as the “future of
internet marketing”. When optimising the content you
post on Pinterest there are a range of factors which
need to be considered.
Optimising Images on Pinterest
How to increase the chance of your content
being shared on Pinterest
How to increase the chance of your content being shared on Pinterest

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To start with the basic set up, make sure your account
is verified initially so that your pins link back to your
website and make your descriptions short, inclusive of
hashtags. If the content you post relates to a specific
product or service, make sure to include the price.
Pinterest basic set up
How to increase the chance of your content
being shared on Pinterest
How to increase the chance of your content being shared on Pinterest

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With regards to the image itself make sure to
consider colour, the size and the layout as
these factors can determine how your post
performs. Curalate have come up with the
general rules to follow when posting images
on Pinterest:
Consider Image color, size and layout
How to increase the chance of your content
being shared on Pinterest
How to increase the chance of your content being shared on Pinterest

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Red/orange based images get around double the
amount of repins as mainly blue images
Images with a variety of dominant colours get over 3
times the amount of reps than single dominant
colour images
Lighter images are repinned 20 times more than
very dark images
Half saturated images are repined 10 times more
than very unsaturated images
Images rules to follow on Pinterest
How to increase the chance of your content
being shared on Pinterest
How to increase the chance of your content being shared on Pinterest

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Images with an aspect ratio between 2:3 and
4:5 get almost 2/3 more repins than tall
images Smooth textured images have 17
times more repins than images with a rough
texture
Images with less than 10% background
receive up to 4 times more repins than
images with more than 40% background
Brand images without faces are repinned
23% more than images with faces
Branding Images
How to increase the chance of your content
being shared on Pinterest
How to increase the chance of your content being shared on Pinterest

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You can investigate which images perform
better than others by running a series of
images with the same message and see what
response you get from your target audience.
The content you post should excite your
audience and increase engagement, which
increases the likelihood of your image being
repined and therefore, increased reach.
Finding Which images performs better
How to increase the chance of your content
being shared on Pinterest
How to increase the chance of your content being shared on Pinterest