The aspirations of GenY have undergone a major transformation over the past few years and a fat pay cheque may not necessarily be the sole parameter influencing the youth’s career and decisions. Money will always be important, but this generation is keen on exploring other facets besides work and aren’t hesitant to give up a high paying job for that. GenY is a cluster of ambition driven young enthusiasts. So what are some of their motivating forces for an ideal workplace in 2012? A compassionate supervisor? Sound company politics? Social media access or personal brand value? Check out the presentation and find out.