Brilliant Employer Branding
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Using Social Media for Stupendous Recruiting Results
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Brilliant Employer Branding
- 1. Brilliant Employer Branding Using Social Media for Stupendous Recruiting Results JOSEPH FUNG, CEO
- 2. MANAGING OVER 10,000 EMPLOYEES We’ve seen a lot, and 100% of the best ideas come from customers.
- 3. What’s in a Brand?
- 4. Branding Happens In the Middle Corporate Your Identity Promise Customer Opinion
- 5. Why Do I Care?
- 7. Better Hires Better Culture Better Performance
- 8. Your Mission: Employer Branding Identity Communicate Authentically Promise Participate Appropriately Opinion Share and Make Shareable
- 9. Authenticity Comes From Individual Participation
- 10. “Appropriately” Includes Timing and Voice
- 11. Great Stories Will Be Remembered and Shared
- 12. 5 Step Plan for Employer Branding In Partnership With Your Marketing/Communications Team 1. Collect Identity Guidelines 2. Articulate Promise to Employees 3. Determine Desired (Specific) Market Opinion 4. Share and Reply (Officially) 5. Empower Employee Sharing
- 13. Promise Great Work Environment Passionate People Opinion Young, Tech, Web-Savvy
- 15. Promise Challenging Work Growth Opinion Fast, Unconventional, Ac cessible
- 18. Promise Meaningful Work, Interesting People Opinion Friendly, Fun, Modern
- 21. Dan Pink is way smarter than I am
- 25. Early Team Members are Flag-Bearers • Formal On-Boarding • Articulating Company Values • Championing Your Culture If you can help them understand the “why”, they can take care of the rest.
- 28. Feel free to connect at joseph@tribehr.com www.twitter.com/josephfung www.linkedin.com/in/josephfung www.slideshare.net/josephfung Photo Credits Unevolved Brand #82 - http://www.flickr.com/photos/grahamsblog/
Notas do Editor
- “If Apple was like everyone else a marketing message might be: We make great computers. They’re user friendly. Want to buy one? …Here’s how Apple actually communicates: everything we do, We believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. Want to buy one?”“The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.” So start with why instead of what when you are rethinking your marketing strategy, and this flip can change how people think about your company and why they should do business with you. This applies directly to HR and team leadership
- Look at the Zappos website…
- Note that nowhere on this page is anything that says “we sell shoes”
- Here’s what it looks like at TribeHR