Be Better - Social media ideas for the tourism industry
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Talk given to Leadership Drives Success (Tourism Industry Council ACT) conference 10 May 2012 on possibilities and approaches for the tourism industry in using social media.
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Be Better - Social media ideas for the tourism industry
- 1. Be better Social media ideas for the tourism industry Stephen Collins
- 3. This is your lunch http://www.flickr.com/photos/bcveen/88854431/
- 4. Someone else is already eating it... http://www.flickr.com/photos/theloushe/4661472146/
- 5. • Better reviews Better events Better food Better rooms Better information
- 6. My people are everywhere
- 7. I trust them
- 8. Do they trust you?
- 9. Where are you in all this? Image © New York Times, by Peter Cho
- 10. Be the signal
- 11. It’s not that hard
- 12. Participation
- 13. ‣ Two years full house ‣ Sold out in 30 minutes in 2011 ‣ 30% from outside Canberra (including internationals) ‣ Average 3 days visit ‣ Age 10-80 in 2011 ‣ Skew tertiary educated and income >$80K ‣ Moving to The Playhouse in 2012 ‣ Expecting 600 in 2012
- 14. Marketing spend?
- 15. 0
- 16. Just one example - Kempinski Doha
- 17. Step through
- 18. Stephen Collins trib@acidlabs.org skype trib22 +61 410 680722 acidlabs.org about.me/trib twitter.com/trib linkedin.com/in/stephencollins facebook.com/stephen.trib.collins