1. Tressie McMillan Cottom
Sociology, Emory University
www.tressiemc.com
@tressiemcphd
#ECICTT

2. Newsletters
• Listservs
• Static
• One-way
Blogs
• Static
• Broadcasting
Microblogs
• Dynamic
• Two-way
#ECICTT

4. INTENT
• Purpose? Audience? Integration with other
communication tools?
• The Case of the Overactive Facebook Revolt
#ECICTT

5. #ECICTT

6. #ECICTT

7. #ECICTT

8. PLEASURE BUSINESS
Jokers
Bots
Celebs
Networkers
Information
Marketing
#ECICTT

9.  To derive value from twitter as a Broadcaster you
need a well-established brand :
• Established Media Orgs (CNN, MSNBC, AP)
• Oprah
 For almost everyone else, you need to
ENGAGE.
• Even POTUS engages
#ECICTT

10.  Replies
• Think back to your purpose for twitter. Who you reply
to should be aligned with that purpose.
 Lists
 Favorites
 #Hashtags (#ECICTT; #followanadult)
 Tweet Archives (Storify, Chirpstory)
#ECICTT

11.  Don’t be afraid to have a human voice.
 Use tools to automate, keeping ENGAGE principle in
mind. (twitter clients, metrics)
• Hootsuite, Archivist
• Metrics for marketing, proposals, research
 Integrate with existing communications: email signatures,
CVs, websites, printed materials
 Hands down the best resource is at LSE
 All of this can be found at www.tressiemc.com
#ECICTT