This document discusses social media and search trends for 2013, including using rich snippets and schema to provide structured data to search engines; adding author tags and embedding videos and reviews with proper schema codes; monitoring click-through rates and dwell times as new Google metrics; engaging on social media through shares, likes and comments to be rewarded by Google and Bing; optimizing images for search through filenames and descriptions; and ensuring websites are responsive across devices as mobile usage grows.